Responsibilities
- Work with an external SEO agency to develop and implement SEO strategies.
- Manage SEO-related projects including technical fixes, content updates, and on-page optimizations.
- Serve as a liaison between Crumbl’s internal teams and an external SEO agency.
- Write copy for website content (blog posts, landing pages, etc.) that is optimized for search.
- Monitor key SEO metrics and generate regular reports containing actionable insights.
- Conduct keyword research and competitive analysis to identify local and national growth opportunities.
- Stay up to date with the latest SEO trends, search algorithm updates, and industry best practices, including developments with AI.
- Manage marketing content on the Crumbl website and Crumbl App.
Requirements
- Bachelor’s degree in marketing or communications
- 1+ years of SEO experience
- Strong communication and collaboration skills
- Proficient with SEO tools like SEMrush, Google Search Console, and Google Analytics
- Understanding of core SEO principles
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What We Do
Bringing friends and family together over the best desserts in the world!
Crumbl was founded in 2017 by Jason McGowan & Sawyer Hemsley in Logan, Utah. It is now the fastest-growing dessert company in the nation with nearly 1,100 locations in the USA and Canada. Crumbl is powered by cutting-edge technology, iconic branding, delicious desserts, and passionate people.
Crumbl HQ and franchisees provide employment for over 26,000 people across the United States, Canada, and Puerto Rico. All of our franchises are owned and operated by independent members of the local community.
Crumbl’s 275+ unique dessert flavors rotate weekly and are served in our famous pink box! #CrumblCookies #TasteWeekly






