Fleet Farm is a leading Midwest retailer serving customers across outdoor recreation, sporting goods, automotive, hardware, home improvement, and everyday essentials. Our growing ecommerce business is creating opportunities for digital professionals who want to directly influence how customers discover, navigate, and shop Fleet Farm online.
Position SummaryThe SEO Coordinator supports Fleet Farm’s organic search strategy by optimizing website content, product and category pages, and technical SEO initiatives to improve search visibility, qualified traffic, engagement, and ecommerce performance.
This is a hands-on SEO and ecommerce analytics role for someone who enjoys analyzing data, identifying opportunities, and turning insights into actionable improvements. You’ll work closely with eCommerce, Merchandising, Content, Digital Marketing, IT, and Digital Product teams to improve how customers find and interact with Fleet Farm online.
What You’ll DoSearch & Content Optimization
Execute on-page SEO and AEO strategies across product, category, and content pages.
Conduct keyword research based on customer search behavior and business priorities.
Optimize metadata, headings, URLs, internal linking, and page content.
Partner with Merchandising and Content teams to improve product descriptions, buying guides, landing pages, and ecommerce content.
Support SEO for new products, seasonal assortments, promotions, and site updates.
Analytics & Performance
Monitor organic traffic, keyword rankings, engagement, conversions, and other SEO KPIs.
Use analytics to identify opportunities and diagnose performance issues.
Build recurring reports and dashboards.
Translate SEO data into clear recommendations for business partners.
Technical SEO
Monitor website health and identify issues affecting organic search performance.
Partner with IT and Digital Product on crawlability, indexing, page speed, structured data, and mobile experience.
Coordinate the identification and resolution of technical SEO issues.
Search Trends & Emerging Technology
Stay current on search engine algorithm changes.
Monitor AI-powered search and Answer Engine Optimization (AEO).
Evaluate emerging SEO tools and techniques.
Recommend opportunities to improve organic search and ecommerce performance.
Bachelor’s degree in Marketing, Business, Communications, eCommerce, Digital Media, or a related field, or equivalent experience.
1–3 years of hands-on experience in SEO, ecommerce, digital marketing, web analytics, or a related field.
Understanding of on-page SEO fundamentals and search engine best practices.
Experience with Google Analytics 4 and/or Google Search Console.
Strong analytical and problem-solving skills with proficiency in Excel.
Experience with SEO platforms such as SEMrush, SEOClarity, Similarweb, or comparable tools is a plus.
Strong communication, organization, and attention to detail.
A curious, customer-focused mindset and an interest in understanding why customers search, what they find, and what ultimately drives them to purchase.
At Fleet Farm, you’ll have the opportunity to make a direct impact on how customers discover and shop our products online. You’ll work at the intersection of eCommerce, SEO, Merchandising, Digital Marketing, Content, and Technology, collaborating with teams across the organization to turn data and customer insights into measurable results.
This is an opportunity to grow your expertise in SEO, ecommerce analytics, AEO, and emerging search technologies while working for a Midwest retailer with a strong customer-first culture. Your ideas won’t just live in reports—you’ll have the opportunity to see them translate into improvements across the Fleet Farm digital experience.
If you’re curious about how customers search, enjoy solving problems with data, and want to see the impact of your work, we’d love to hear from you.
BenefitsFleet Farm offers a comprehensive benefits package designed to support the health, financial well-being, and overall quality of life of our team members. Benefits may include:
Medical, dental, and vision insurance
401(k) with company match
Paid time off and paid holidays
Employee discount
Annual incentive/bonus opportunities, where applicable
Life and disability insurance
Flexible spending and health savings account options
Professional development and career growth opportunities
Eligibility and benefit offerings are subject to plan terms and applicable requirements.
Work LocationThis is a 100% onsite position at Fleet Farm’s Store Support Center in Appleton, Wisconsin.
This role works closely with cross-functional teams across Ecommerce, Merchandising, Marketing, IT, and Digital Product, making regular onsite collaboration an important part of the position.
Equal Employment OpportunityFleet Farm is an Equal Employment Opportunity Employer. We are committed to providing equal employment opportunities to all qualified applicants and team members without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other legally protected status.
Fleet Farm is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the application and employment process.
Equal Opportunity EmployerThis employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- Bachelor’s degree in Marketing, Business, Communications, eCommerce, Digital Media, or a related field, or equivalent experience
- 1–3 years of hands-on experience in SEO, ecommerce, digital marketing, web analytics, or a related field
- Understanding of on-page SEO fundamentals and search engine best practices
- Experience with Google Analytics 4 and/or Google Search Console
- Strong analytical and problem-solving skills
- Proficiency in Excel
- Experience with SEO platforms such as SEMrush, SEOClarity, Similarweb, or comparable tools
- Strong communication, organization, and attention to detail
- Curious, customer-focused mindset and interest in understanding customer search and purchasing behavior
Fleet Farm Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Fleet Farm and has not been reviewed or approved by Fleet Farm.
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Wellbeing & Lifestyle Benefits — A prominent 20% team member and family merchandise discount is called out as a standout perk, with additional wellness discounts highlighted.
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Leave & Time Off Breadth — Paid time off and sick pay are included for store and distribution center teams as part of the core full‑time package.
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Healthcare Strength — Full‑time roles offer medical, dental, vision, and life insurance, covering standard health needs common to big‑box retail.
Fleet Farm Insights
What We Do
Fleet Farm is a growing company and we are always on the lookout for talented Team Members. Fleet Farm is a value-based retailer of lifestyle merchandise that has been proudly serving farm, ranch and suburban customers in the Upper Midwest since 1955. Our stores offer a wide assortment of goods anchored by five key categories: farm/pet supplies, hunting/fishing products, auto parts, home improvement/home living goods and outdoor/work apparel. Our average store size is approximately 200,000 total square feet. Most locations include automotive service, a convenience store or gas station and a car wash. It’s safe to say, we’ve got something for everyone. After over 60 years in business, Fleet Farm continues to grow, while offering the kind of friendly knowledgeable customer service you won’t find anywhere else. We remain committed to our founding values of honesty, integrity, hard work, service and loyalty. Visit jobs.fleetfarm.com to learn more about our exciting career opportunities.
