SEO Content Writer responsibilities and essential job functions include, but are not limited to the following:
Develop SEO content that is purposeful, informative, and high-quality, including blogging and other content as needed
Collaborate with stakeholder’s company-wide to understand and align content to specific business goals
Support and influence team goals including website traffic, performance, and engagement goals
Participate in collaborative discussions and contribute ideas to influence the SEO strategy
Utilize available analytics tools to assess content performance and identify new opportunities
Acquire and incorporate SEO strategies throughout written content
Evaluate competitors to compare performance and identify additional opportunities
Responsible for supporting marketing and training content and copywriting
Qualifications, Knowledge, Skills, and Abilities:
High school Diploma or GED required
Bachelor’s degree in English, Journalism, Communication, or related field preferred
1-3 years of relevant experience in SEO preferred
Experience working with SEO tools such as SEMrush, WordPress, Yoast, Google Analytics
Ability to write in multiple styles: marketing, branding, formal, and journalistic.
Excellent copywriting and editing skills; strong verbal communicator and presenter
Capability to produce short-form and long-form content across a variety of channels
Ability to think creatively and work effectively to quickly changing priorities and processes
Self-directed and collaborative -- ability to work autonomously and as part of a team as needed
Ability to write 4K to 5K researched words each week
Previous experience working in supply chain or transportation industry a plus
Ability to read, write, and speak English fluently; Spanish is a plus
R+L Global Logistics will provide equal employment opportunities to all applicants without regard to an applicant’s race, color, religion, sex, sexual orientation, gender, gender identity or expression, genetic information, national origin, age, veteran status, disability, or any other status protected by federal or state law. R+L Global Logistics will provide reasonable accommodations to allow an applicant to participate in the hiring process (e.g., accommodations for an assessment or job interview) if so requested. When completing this application, you may exclude information that would disclose or otherwise reference your race, religion, age, sex, genetic, veteran status, disability or any other status protected by federal or state law.
Skills Required
- High School Diploma or GED
- Bachelor's degree in English, Journalism, Communication, or related field
- 1-3 years of relevant SEO experience
- Experience with SEMrush, WordPress, Yoast, Google Analytics
- Ability to write in multiple styles: marketing, branding, formal, journalistic
- Excellent copywriting and editing skills; strong verbal communication and presentation
- Capability to produce short-form and long-form content across channels
- Ability to produce 4,000 to 5,000 researched words each week
- Ability to think creatively and adapt to quickly changing priorities and processes
- Self-directed and collaborative; able to work autonomously and on a team
- Previous experience in supply chain or transportation industry
- Fluent in English (read, write, speak); Spanish a plus
