SEO Content Writer

Posted 10 Days Ago
4 Locations
Remote
Senior level
HR Tech • Information Technology • Professional Services • Sales
The Role
Owner of organic growth via strategic SEO content: research and publish long-form pillar pages (1,500+ words), optimize on-page SEO (keywords, internal linking, metadata, schema), audit and refresh content, run conversion-focused A/B tests, and build a scalable content library that drives organic traffic and leads.
Summary Generated by Built In
Why This Role Exists

We are not looking for a "content producer" to fill a blog with words. We need a Growth Operator who views content as a scalable acquisition channel.

This role is designed to provide Founder and Marketing Leverage by owning the entire lifecycle of organic authority. You won’t just be writing articles; you will be architecting a library of high-intent assets that capture search traffic and convert it into revenue. In this role, you bridge the gap between creative storytelling and technical SEO, ensuring that every word published serves a strategic purpose in our growth engine.

What You’ll Be Responsible For (Outcomes)
  • Research and execute comprehensive pillar pages and "evergreen" guides that establish us as the definitive voice in our space.
  • Write and optimize page copy that satisfies both the Google algorithm and human psychology, maintaining a delicate balance between SEO density and high-velocity CTAs.
  • Produce in-depth, long-form assets (1,500+ words) designed to rank for high-difficulty keywords by solving for user intent better than any competitor on page one.
  • Own the "freshness" of our digital library. You will proactively audit, rewrite, and re-optimize existing content to defend rankings and improve click-through rates (CTR).
  • Execute flawless on-page SEO—from semantic keyword integration and internal linking structures to meta-data and schema—ensuring 100% crawlability and relevance.

RequirementsWhat You’ve Done Before
  • You have a portfolio of content that currently ranks in the top 3 positions for competitive, high-intent keywords.
  • You are a power user of Ahrefs, SEMrush, SurferSEO, or similar tools, using them to find "content gaps" that competitors have missed.
  • You have experience translating complex technical concepts into clear, persuasive prose for sophisticated professional audiences.
  • You’ve managed content calendars where success was measured by organic traffic growth and lead conversion, not just "word count."
Who You Are
  • You don’t need a brief to tell you what to write. You dig into the data, identify what the market is searching for, and build the solution.
  • You understand that modern SEO is about Experience, Expertise, Authoritativeness, and Trustworthiness. You write for humans first, knowing that’s what Google rewards.
  • You understand the "why" behind site architecture and how content affects the broader technical health of a domain.
  • You thrive in high-growth environments where speed of execution and quality of output are equally weighted.
Who This Is NOT For
  • The "Generalist" Blogger: If your experience is primarily in lifestyle writing or high-volume, low-quality "content farms," this isn't the right fit.
  • The AI-Only Writer: We value efficiency, but if your process is "prompt and publish" without deep original research and strategic layering, you won't meet our standards.
  • The Task-Taker: If you need a manager to assign you every topic and keyword, you will find our pace challenging.
What Success Looks Like
  • Month 1: Comprehensive audit of existing top-performing content; identification of 5 "low-hanging fruit" keywords; first 2 high-intent pillar posts published.
  • Month 3: Measurable upward trend in organic impressions and "Position 1-3" keyword rankings; landing page conversion rates stabilized through A/B testing.
  • Month 6: The organic channel is a predictable lead-generation machine, with a compounding library of assets that allow the leadership team to scale back on paid spend.

Key Performance Indicators (KPIs):

  • Organic Traffic Growth: Month-over-month increase in targeted search traffic.
  • Keyword Velocity: Number of target keywords moving into the Top 10.
  • Conversion Rate: Percentage of readers moving from blog/guide to a lead action.
  • Content Freshness Score: 100% of "Core" assets updated within the last 6 months.

Minimum Technical and Work Environment Requirements:

  • Internet Connection:
    • Primary internet connection with a minimum speed of 15 Mbps.
    • Backup internet connection with at least 10 Mbps.
    • Backup connection must be capable of supporting work during a power outage.
  • Primary Device:
    • Desktop or laptop equipped with at least:
      • Intel Core i5 (8th generation or newer)Intel Core i3 (10th generation or newer)AMD Ryzen 5, or an equivalent processor.
      • A minimum of 8 GB RAM.
  • Backup Device:
    • Must meet or exceed the performance of an Intel Core i3 processor.
    • Must be functional during power interruptions.
  • Peripherals and Workspace:
    • A functioning webcam.
    • noise-canceling USB headset.
    • quiet, dedicated home office space.
    • smartphone for communication and verification purposes.

Benefits
  • Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.
  • Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field.
  • Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward.
  • Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards.
  • Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment.
  • Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.

Skills Required

  • Portfolio of content currently ranking in the top 3 for competitive, high-intent keywords
  • Power user of Ahrefs, SEMrush, SurferSEO, or similar SEO tools
  • Experience producing long-form assets (1,500+ words) designed to rank for high-difficulty keywords
  • Proven experience translating complex technical concepts into clear, persuasive prose for professional audiences
  • Experience managing content calendars with success measured by organic traffic growth and lead conversion
  • Expertise in on-page SEO: semantic keyword integration, internal linking structures, meta-data, and schema implementation
  • Track record auditing, rewriting, and re-optimizing existing content to defend rankings and improve CTR
  • Familiarity with A/B testing for landing page conversion optimization
  • Primary internet connection >= 15 Mbps and backup connection >= 10 Mbps
  • Primary device: desktop or laptop with Intel Core i5 (8th gen+) / Intel Core i3 (10th gen+) / AMD Ryzen 5 or equivalent and minimum 8 GB RAM
  • Backup device meeting or exceeding Intel Core i3 performance, functional during power interruptions
  • Functional webcam, noise-canceling USB headset, quiet dedicated home office, and smartphone for verification/communication
Am I A Good Fit?
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The Company
0 Employees

What We Do

CrewBloom is a remote staffing agency founded in 2016 that connects businesses with top-tier global talent. The company specializes in sourcing and recruiting professionals for various roles, including sales, customer support, IT, and administrative functions. With a global footprint spanning 22 countries, CrewBloom aims to help growing companies scale efficiently by providing vetted, high-performance remote staff across diverse industries such as healthcare, SaaS, and e-commerce.

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