The Role
Create, research, edit, and optimize SEO-driven educational content across blogs, landing pages, exam pages, courses, universities, careers, and related topics. Conduct keyword, SERP, competitor, and content-gap research; optimize for search engines, featured snippets, PAA, and AI discovery. Collaborate with SEO specialists, subject matter experts, designers, and editors while maintaining accuracy, originality, brand voice, and editorial standards.
Summary Generated by Built In
About Toprankers
Toprankers is a career-focused EdTech organization helping students prepare for competitive and entrance examinations across Law, Management, Design, Judiciary, and other career-oriented programs. Through expert faculty, technology-enabled learning, assessments, mentorship, and student support, we aim to provide students with a complete learning experience and help them make informed career choices.
About the Role:
We are looking for a high-performing SEO Content Writer who can create content that doesn’t just rank but genuinely helps students make better decisions.
The ideal candidate understands that SEO content today goes beyond inserting keywords. You should be able to combine strong research, search intent understanding, content strategy, subject-matter comprehension, and engaging writing to create content that performs across search engines and AI-powered discovery platforms.
You will work closely with the SEO, GEO/AEO, product, and subject matter expert teams to produce high-quality, accurate, and scalable content for the education space.
*Key Responsibilities*
- * Research, write, edit, and optimise high-quality content for blogs, landing pages, exam pages, courses, universities, careers, and educational topics.
- * Understand search intent and create content that directly answers users’ queries at different stages of their journey.
- * Conduct in-depth research using credible and authoritative sources to ensure content accuracy.
- * Create SEO-friendly content briefs and articles based on keyword research, SERP analysis, competitor research, and content gaps.
- * Write content that is informative, structured, engaging, and easy to understand, even when covering complex educational topics.
- * Optimise content for:
- * Organic search rankings
- * Featured snippets
- * People Also Ask (PAA)
- * AI Overviews and answer engines
- * Generative search and AI discovery platforms
- * Follow on-page SEO best practices, including keyword placement, headings, internal linking, metadata, image optimisation, and content formatting.
- * Refresh and optimise existing content to improve traffic, rankings, freshness, and conversions.
- * Collaborate with SEO specialists, subject matter experts, designers, and editors.
- * Maintain a consistent brand voice while adapting writing style for different audiences and educational categories.
- * Ensure all content is original, factually accurate, plagiarism-free, and aligned with editorial guidelines.
- * Stay updated with changes in Google Search, AI search, content trends, and the EdTech ecosystem.
*Must-Have Skills*
* 1-4 years of experience in content writing, preferably in SEO-driven content.
* Experience writing for the EdTech, education, careers, exams, universities, or student-focused domains is highly preferred.
* Excellent command of written English with strong grammar, clarity, and storytelling ability.
* Strong understanding of:
* SEO fundamentals
* Keyword research
* Search intent
* On-page optimisation
* SERP analysis
* Internal linking
* Ability to research unfamiliar and complex topics and simplify them for the target audience.
* Ability to write both short-form and long-form content.
* Strong attention to detail and commitment to factual accuracy.
* Ability to work with deadlines and manage multiple content assignments simultaneously.
*Good to Have*
* Experience using tools such as Google Search Console, Ahrefs, Semrush, or similar platforms.
* Understanding of how content can be structured for better visibility in AI-generated answers.
* Experience working with subject matter experts.
* Knowledge of competitive exams, higher education, admissions, career guidance, or the Indian education ecosystem.
* Experience analysing content performance and using data to improve future content.
*The Ideal Candidate*
We are not looking for someone who simply writes 1,500 words around a keyword.
We are looking for a curious, research-driven content writer who can ask:
* What is the user actually trying to know?
* What information is missing from the current search results?
* How can we explain this topic better than competing content?
* Is the information accurate, useful, and trustworthy?
* Can this content become the best answer for both users and search engines?
If you enjoy turning research into genuinely useful content and understand that great SEO content is a combination of user value, search intelligence, and excellent writing then we’d love to hear from you.
*What You’ll Be Measured On*
Your success in this role may be measured through:
* Quality and accuracy of content
* Organic traffic growth
* Keyword and page ranking improvements
* Content engagement
* Search visibility and SERP features
* Timely delivery
* Content refresh and optimisation impact
* Contribution to content-led organic growth
*Application Requirement*
Please share:
1. Your updated resume.
2. 2–3 published writing samples, preferably SEO-driven.
3. Examples of content you have written in the education, EdTech, careers, or exam preparation space (if available).
4. A brief note explaining how you approach writing an SEO article from keyword research to final optimisation.
Skills Required
- 1-4 years of experience in content writing, preferably SEO-driven content
- Excellent written English, grammar, clarity, and storytelling ability
- Understanding of SEO fundamentals, keyword research, search intent, on-page optimization, SERP analysis, and internal linking
- Ability to research unfamiliar and complex topics and simplify them for the target audience
- Ability to write both short-form and long-form content
- Strong attention to detail and commitment to factual accuracy
- Ability to meet deadlines and manage multiple content assignments simultaneously
- Experience in EdTech, education, careers, exams, universities, or student-focused domains
- Experience using Google Search Console, Ahrefs, Semrush, or similar platforms
- Understanding of structuring content for visibility in AI-generated answers
- Experience working with subject matter experts
- Knowledge of competitive exams, higher education, admissions, career guidance, or the Indian education ecosystem
- Experience analyzing content performance and using data to improve future content
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The Company
What We Do
Toprankers.com is India's largest Platform for Careers beyond Medical and Engineering. We are committed to innovate education ecosystem for Quality & Affordable Learning.
