SEO Content Writer

Posted 18 Days Ago
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Islamabad, PAK
In-Office
Mid level
Professional Services • Real Estate • PropTech
The Role
Produce SEO-optimized website, blog, and landing page content; perform keyword research, search intent and SERP/competitor analysis; develop topical authority and content strategies; optimize on-page elements and CTAs; update existing content to improve rankings; collaborate with SEO, marketing, product, and development teams to drive organic traffic and qualified leads.
Summary Generated by Built In

We are looking for a highly skilled SEO Content Writer to join our growing technology and real estate business. The ideal candidate will be responsible for creating high-quality, SEO-driven content that improves organic visibility, increases website traffic, attracts qualified leads, and supports business growth.

Responsibilities
  • Create high-quality, original, and SEO-optimized content for websites, landing pages, blogs, and other digital platforms.
  • Conduct comprehensive keyword research and identify high-value search opportunities.
  • Analyze search intent and create content that matches users' needs at every stage of the customer journey.
  • Develop SEO content strategies based on target keywords, topics, competitors, and business objectives.
  • Optimize content for Google Search, including titles, headings, meta descriptions, internal links, URLs, and content structure.
  • Build Topical Authority through topic clusters, pillar pages, and supporting content.
  • Conduct competitor and SERP analysis to identify content gaps and ranking opportunities.
  • Write engaging content that balances SEO performance with readability and user experience.
  • Create content designed to generate organic traffic and qualified leads.
  • Update and optimize existing content to improve rankings and organic performance.
  • Work closely with the SEO Specialist, Marketing, Product, and Development teams.

Requirements
  • 2–5+ years of professional experience in SEO Content Writing.
  • Proven experience creating content that generates organic traffic and search visibility.
  • Strong understanding of SEO fundamentals and on-page SEO.
  • Excellent English writing, editing, and proofreading skills.
  • Strong understanding of keyword research and search intent.
  • Experience with SERP and competitor analysis.
  • Knowledge of content architecture, internal linking, topic clusters, and topical authority.
  • Experience using Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar SEO tools.
  • Strong research and analytical skills.
  • Ability to write for both search engines and real users.
  • Understanding of conversion-focused content and CTA optimization.
  • Ability to work independently, meet deadlines, and manage multiple content projects.
Preferred Qualifications
  • Experience in Real Estate, PropTech, SaaS, Technology, or Marketplace websites.
  • Experience working on websites targeting GCC, UAE, Saudi Arabia, UK, or US markets.
  • Experience building SEO content strategies for large websites.
  • Understanding of Technical SEO basics.
  • Experience with WordPress or other CMS platforms.
  • Knowledge of Content Marketing and Conversion Rate Optimization (CRO).
  • Experience working with large-scale websites and competitive search markets.

Skills Required

  • 2-5+ years of professional experience in SEO content writing
  • Proven experience creating content that generates organic traffic and search visibility
  • Strong understanding of SEO fundamentals and on-page SEO
  • Excellent English writing, editing, and proofreading skills
  • Strong understanding of keyword research and search intent
  • Experience with SERP and competitor analysis
  • Knowledge of content architecture, internal linking, topic clusters, and topical authority
  • Experience using Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar SEO tools
  • Strong research and analytical skills
  • Ability to write for both search engines and real users
  • Understanding of conversion-focused content and CTA optimization
  • Ability to work independently, meet deadlines, and manage multiple content projects
  • Experience in Real Estate, PropTech, SaaS, Technology, or Marketplace websites
  • Experience targeting GCC, UAE, Saudi Arabia, UK, or US markets
  • Experience building SEO content strategies for large websites
  • Understanding of Technical SEO basics
  • Experience with WordPress or other CMS platforms
  • Knowledge of Content Marketing and Conversion Rate Optimization (CRO)
  • Experience working with large-scale websites and competitive search markets
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The Company
15 Employees

What We Do

Aqary Investment & Development is a company composed of a management team with deep experience in investment and properties management. They offer global real estate solutions, including sales, leasing, and investment advisory, aiming to create a simpler and more efficient property marketplace.

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