The Role
Freelance SEO content writer producing human-written long-form articles (guides, comparisons, lifestyle) about e-bike culture. Collaborate with SEO and marketing to craft search-intent driven, conversion-focused content with strong storytelling and editorial quality. Must be a US-based bike enthusiast.
Summary Generated by Built In
Upway is looking for an SEO e-Bike Lifestyle Content Creator to help build the most trusted destination for people researching e-Bikes and urban mobility.
This role is focused on high-quality, human-written content. No AI generated articles. We want real expertise, real voice, and content that people actually want to read about e-Bike lifestyle.
You will work closely with our marketing and SEO team to create content that ranks, educates, and converts.
This role is focused on high-quality, human-written content. No AI generated articles. We want real expertise, real voice, and content that people actually want to read about e-Bike lifestyle.
You will work closely with our marketing and SEO team to create content that ranks, educates, and converts.
Key Responsibilities
Content Creation
- Write high-quality, human-first SEO content (no AI-generated articles)
- Produce a consistent volume of long-form articles per month (buying guides, comparisons, lifestyle pieces)
- Develop strong angles and storylines that match real search intent
- Ensure every piece is clear, structured, and conversion-driven
Editorial Collaboration
- Work closely with the SEO and marketing team to:
- Define content priorities
- Align on structure and messaging
- Continuously improve performance
Skills, Knowledge and Expertise
Strong Writer
- Clear, structured, and engaging writing style
- Able to explain lifestyle topics in a simple, practical way
- Strong sense of storytelling within an SEO and GEO framework
- High attention to detail and editorial quality
Authentic
- Not corporate or generic
- Writes with personality
Passionate about Bikes
- Genuine bike enthusiast and rider in the US
- Curious about different brands, models, and use cases
- Excited about e-Bike culture, commuting, and urban mobility
Benefits
-
About
At Upway, we are making electric mobility accessible to everyone. We are looking for high intelligence, high energy and high integrity people to join us on an exciting journey and reshape mobility with us.Our mission is to make e-bikes the norm, redefining how the world moves. As the global leading platform for certified pre-owned and refurbished e-bikes, we proudly serve customers across nine countries, including France, Germany and the US.We are an international company and operate from Paris, Antwerp, Berlin, Dusseldorf, Los Angeles, Amsterdam and New York. In just three years, we achieved a fast paced growth, ambitious expansion and secured $120M+ from leading investors, including Sequoia, Exor Seed, Korelya Capital & GFC.
Skills Required
- Write high-quality, human-first SEO content (no AI-generated articles)
- Produce a consistent volume of long-form articles per month (buying guides, comparisons, lifestyle pieces)
- Develop strong angles and storylines that match real search intent
- Ensure every piece is clear, structured, and conversion-driven
- Work closely with the SEO and marketing team to define content priorities, structure, and messaging
- Clear, structured, and engaging writing style
- Able to explain lifestyle topics in a simple, practical way
- Strong sense of storytelling within an SEO and GEO framework
- High attention to detail and editorial quality
- Authentic voice; not corporate or generic
- Genuine bike enthusiast and rider located in the US
- Curious about different brands, models, and e-bike use cases; excited about e-bike culture and urban mobility
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The Company
What We Do
Upway is a leading international marketplace for certified pre-owned electric bikes. Founded in 2021, the company specializes in the refurbishment and resale of e-bikes, aiming to make sustainable electric mobility accessible and affordable. Upway operates an extensive circular mobility network, partnering with retailers and individuals to recondition bikes and provide them with a one-year warranty across multiple countries, including the US and Europe.
