At Lithia & Driveway (NYSE: LAD) our success is fueled by our high performing teams delivering Auto Done Easy for our customers. We create simple, transparent, and convenient customer experiences throughout the vehicle-ownership lifecycle by leveraging our hundreds of store locations and our key adjacencies - Driveway, DFC, and GreenCars. We’ve built a retail model that champions entrepreneurial leadership, Growth Powered by People, and a strategy that creates possibilities and pushes us to reach our potential.
Are you a creative and detail-oriented professional with a passion for the automotive and electric vehicle (EV) industries? We are seeking an SEO Content Specialist to craft engaging, informative, and SEO-optimized content for lithia.com, greencars.com, and dealership websites nationwide. From writing educational content and marketing copy to franchise application materials, your work will captivate audiences and drive organic traffic.
This is a unique opportunity to collaborate across teams, lead innovative projects, and establish yourself as a key player in a fast-paced, dynamic industry.
Location: Remote
Compensation Range: $50,000-$75,000 - Actual pay may vary based on skills, experience, job-related knowledge, and location. Final compensation will be determined during the interview process in accordance with applicable pay equity and transparency laws.
What You'll Do
- Website Optimization: Develop and optimize websites for both mobile and desktop.
- SEO Strategy: Identify common search trends using industry tools and create content to boost organic visibility.
- Content Creation: Research, write, and edit SEO-focused content, including meta titles, descriptions, headlines, and image tags.
- Competitive Analysis: Monitor competitor activities and search trends to gain insights and propose innovative strategies.
- Team Collaboration: Partner with Paid Media/SEM teams, Marketing Managers, and vendor partners to align strategies and build custom content.
- Content Audits: Conduct regular audits to identify content/keyword gaps and maintain website accuracy.
- Industry Awareness: Stay updated on Lithia events, OEM product releases, and vehicle refreshes to propose relevant content.
- Mentorship: Lead and mentor Online Content Specialists, develop growth plans, and foster collaboration.
- Campaign Execution: Own strategic campaigns, initiate seasonal content, and develop efficient processes to ensure effective communication.
What You'll Bring
- 2–5 years of professional SEO experience, with agency experience preferred
- Strong attention to detail with a consistent focus on delivering high-quality work
- Proficient in front-end technologies including HTML, CSS, and JavaScript
- Experience with design tools such as Adobe Photoshop, InDesign, and Dreamweaver
- Solid understanding of SEO best practices, including UTM tracking and web analytics (Google Analytics)
- Experience using AI-powered SEO tools strongly preferred
- Ability to design, edit, and optimize images for web performance
- Excellent written and verbal communication skills
- Demonstrated ability to manage multiple priorities with a strong sense of urgency in a fast-paced environment
- Leadership experience mentoring teammates and presenting in team or stakeholder meetings
We offer best in class industry benefits:
- Competitive pay
- Medical, Dental and Vision Plans
- Paid Holidays & PTO
- Short and Long-Term Disability
- Paid Life Insurance
- 401(k) Retirement Plan
- Employee Stock Purchase Plan
- Lithia Learning Center
- Vehicle Purchase Discounts
- Wellness Programs
For a more detailed view, visit: www.totalrewards.lithiadriveway.com.
High School graduate or equivalent, 18 years or older required. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Skills Required
- 2-5 years of professional SEO experience
- Agency experience
- Strong attention to detail and high-quality work
- Proficient in HTML, CSS, and JavaScript
- Experience with Adobe Photoshop, InDesign, and Dreamweaver
- Solid understanding of SEO best practices, UTM tracking, and Google Analytics
- Ability to design, edit, and optimize images for web performance
- Excellent written and verbal communication skills
- Ability to manage multiple priorities in a fast-paced environment
- Leadership experience mentoring teammates and presenting to stakeholders
- Experience using AI-powered SEO tools
- High school graduate or equivalent, 18 years or older
Lithia Motors, Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Lithia Motors, Inc. and has not been reviewed or approved by Lithia Motors, Inc..
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Strong & Reliable Incentives — Sales-driven roles at busy stores can deliver good pay with a decent bonus structure, and commission-heavy plans reward volume. A “create your own paycheck” dynamic is described when hustle and long hours coincide with strong store traffic.
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Healthcare Strength — The core package includes medical, dental, vision, disability, life, and an EAP, with wellness resources, on-site clinics in select areas, and telemedicine highlighted. Discounts and employee pricing complement the benefits portfolio and bolster overall wellbeing support.
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Retirement Support — A 401(k) plan with company match and auto-enrollment is emphasized on benefits materials, with defined vesting and savings tools. Retirement programs are positioned as a core element of total compensation.
Lithia Motors, Inc. Insights
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What We Do
Lithia Motors, Inc. is a nationwide automotive dealership group that provides vehicle sales, automotive repair, and financing services across hundreds of locations.
