SEO Content Manager

We’re looking for a sharp, strategic SEO Content Manager to lead the creation of content that educates, inspires, and converts. In this role, you’ll drive the content strategy that powers our organic growth through SEO and Answer Engine Optimization. You’ll own our content calendar across the website, making sure we consistently publish timely, relevant, and high-impact content. You’ll craft compelling content across formats, shape our editorial voice, and collaborate with internal teams and subject matter experts to bring big ideas to life. If you’re passionate about writing with purpose and know how to make complex topics clear and engaging, we want to hear from you. 

What you’ll do: 

• Own and execute our content roadmap, focused primarily on organic growth through both Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) 

• Research, write, and edit high-quality long-form and short-form content across various formats, including original studies, blog posts, landing pages, thought leadership pieces, and more 

• Collaborate with SEO, engineering, design, and subject matter experts to bring content ideas to life 

• Build a network of mortgage experts from internal loan officers to external influencers to curate insights and advice that showcase our expertise to users 

• Edit content from contributors and cross-functional partners for quality, clarity, and optimization 

• Become a subject matter expert in all things mortgage-related through independent research and ongoing training 

• Contribute to external thought leadership content as needed, establishing yourself as a trusted voice in the mortgage industry 

• Maintain and evolve our editorial voice, ensuring consistency across our website and marketing channels 

• Use data and SEO tools to identify content opportunities and measure performance 

• Implement and refine content workflows, editorial guidelines, and QA processes 

• Stay up to date with search algorithm updates and rapidly evolving trends in large language models (LLMs) 

Who you are: 

• 5+ years of professional writing and editing experience, ideally in B2C content or fintech.  

• Proven ability to create content that drives traffic, engagement, and conversions 

• Deep understanding of SEO best practices and experience with tools like Ahrefs, SEMrush, or Clearscope 

• Strong editing skills and a keen eye for grammar, structure, and storytelling 

• Comfortable juggling multiple projects and deadlines in a collaborative, fast-moving environment 

• Experience writing for the web, optimizing for search engines, and understanding how content performs 

• Passionate about helping people make smarter financial and home-buying decisions 

• Bonus: Mortgage and/or real estate experience. Experience with optimizing content for generative AI tools 

Why you’ll love working at Lower: 

• You’ll be surrounded by talented, dedicated people who believe in the company’s mission 

• You’ll have the opportunity to shape the content strategy for a fast-growing fintech brand 

• You’ll join a locally and nationally recognized best place to work that values promotion from within 

• There is opportunity for professional growth and development 

Plus:

• Competitive compensation plan
• Extended benefit offerings including: Medical/dental/vision
• Paid holidays
• Paid time off
• Parental leave
• Life insurance
• Short- and long-term disability
• 401K with company match
• Discount on home mortgage refinances or purchase

Job Type: Full-time

Location: Hybrid in Columbus, OH or Austin, TX