Better Collective is a global digital sports media group on a mission to excite sports fans and build communities worldwide. We operate at the intersection of sports, media, technology, betting, and prediction markets. With brands like FUTBIN, HLTV, Action Network, Playmaker HQ, VegasInsider, Bolavip, FutbolSites, and more, we engage 450+ million monthly users worldwide. We combine the scale of a corporation with the speed and mindset of a startup.
About the roleWe’re looking for an analytical and growth-oriented SEO Content Writer - Commercial News to join Better Collective and help us transform keyword research into highly engaging, revenue-driving commercial news.
Vacancies & Schedule Availability:
We are currently hiring for two open positions with different weekly schedules.
Vacancy 1: Monday to Friday
Vacancy 2: Thursday to Monday
In this role, you’ll collaborate with our SEO and content teams and contribute to building products and experiences at the intersection of sports, media, betting, and technology. You will be working with our Commercial News vertical, one of our leading platforms within Better Collective’s House of Brands. This team focuses on sports betting insights, promo codes, and deals coverage, reaching a massive global audience of highly engaged sports fans and consumers.
What you’ll doResearch, pitch, and write high-quality Commercial News content, including Promo Codes, deals coverage, and "Catch-All" landing pages (e.g., brand-specific promos) using SEO knowledge and research.
Continuously monitor and optimize existing Commercial News content to maximize organic visibility, rankings, and user engagement.
Proactively monitor and track advanced SERP features, specifically ensuring our content wins and maintains placement in Answer in One (AiO) boxes and Google carousels.
Take direct accountability for key performance metrics, specifically driving NDCs (New Depositing/Digital Customers) and NNR (Net New Revenue) related to Commercial News.
Deliver commercial value while keeping a consistent, high-quality editorial voice that aligns with company standards.
Strong understanding of SEO writing, digital journalism, or affiliate/commercial content creation.
Proven experience using keyword research and SEO data to identify commercial intent and search trends.
Familiarity with tracking and optimizing for Google’s evolving SERP features (AiO, Carousels).
An analytical mindset, comfortable working towards performance goals like NDCs and revenue metrics.
Excellent copywriting and editing skills, with a native or bilingual proficiency in English.
Strong collaborative skills, organizational abilities, and a proactive attitude toward taking initiative on new projects.
Comprehensive Health Coverage: Medical, Dental, and Vision insurance plans.
Financial Security: 401(k) retirement plan with company matching.
Work-Life Balance: Flexible/Remote work environment with generous Paid Time Off and paid national holidays.
Community & Growth: A supportive culture that celebrates success, learns together, and offers continuous professional development in leading digital media.
Please submit your CV in English.
We’d love to meet you!
Skills Required
- Strong understanding of SEO writing, digital journalism, or affiliate/commercial content creation
- Proven experience using keyword research and SEO data to identify commercial intent and search trends
- Familiarity with tracking and optimizing for Google's SERP features (AiO, Carousels)
- Analytical mindset comfortable working toward performance goals like NDCs and revenue metrics
- Excellent copywriting and editing skills with native or bilingual English proficiency
- Strong collaboration, organizational skills, and proactive initiative-taking
- Submit CV in English
What We Do
Better Collective is a digital sports media group operating a House of Brands of digital sports media, sports betting media and esports & gaming communities. We are on a mission to excite sports fans through engaging content and foster passionate communities worldwide. Incorporated in Denmark in 2004, Better Collective remains under the direct management of its founders, Jesper and Christian. Since our inception, we have undergone substantial growth, driven by successful acquisitions to realize our vision of becoming the leading digital sports media group. Headquartered in Copenhagen, Denmark, and dual listed on Nasdaq in Stockholm and Copenhagen, Better Collective operates globally and + 1,500 colleagues. At its core, Better Collective covers a vast range of sports that spans from the most popular leagues such as the Premier League and NFL to niche competitions. With our brands, fans can explore the exciting world of sports through various content formats such as exclusive videos, engaging podcasts, editorial sports news as well as expert insights and tips into the latest and upcoming sports events. Our wide range of content engages a sports audience of more than 450 million visits each month across our House of Brands - The digital home of sports fans. These brands include HLTV, FUTBIN, Action Network, Playmaker HQ, Bolavip, and AceOdds - just to name a few. We have a dream team of highly talented employees with a unique set of digital capabilities and a strong track record in attracting and driving sports fans to our brands. In combination with engaging content offerings, we are able to build and grow a strong and loyal audience across our brands.
