Performance & Digital Marketing Executive
We are looking for a hands-on Search Engine Optimization and Pay-Per-Click Marketing Executive to drive lead generation across HomeLet, Let Alliance, and UK Insurance Net.
This is a practical, performance-focused role where you will own and manage search and paid-ad marketing activity end-to-end.
You will be responsible for planning spend, managing budgets, running campaigns, and delivering measurable leads through SEO and PPC.
We’re looking for someone who enjoys getting stuck into the detail of campaigns, analysing performance data, and continually improving results.
This role is full time, based in our Lincoln office however we will consider hybrid working.
Key responsibilities
- Plan, build and optimise SEO strategies to increase organic visibility and search rankings
- Oversee and optimise the PPC budget, ensuring effective allocation, spend control and performance monitoring to maximise ROI against agreed commercial and marketing targets
- Monitor performance, analyse data and provide regular reports with clear recommendations for improvement
- Collaborate with Marketing and Sales teams to ensure campaigns align with broader business objectives
- Conduct ongoing competitor and market analysis to identify new growth opportunities
- Stay up to date with search engine and paid media best practice, tools and advertising trends
About you
- Proven experience in SEO and PPC campaign management in a commercial environment
- Confident using Google Analytics, Google Tag Manager, Google Ads, Meta Business suite and other relevant tools
- Strong analytical skills, proficient in using Google Search Console, HubSpot, Power BI or similar reporting platforms
- Practical understanding of campaign management and optimisation techniques
- A good understanding of technical, on-page and content-led SEO
- Ability to work across most social media platforms, including Facebook, Instagram, TikTok and YouTube
- Experience with WordPress. Also any experience with Sitecore is advantageous but not essential
- Demonstrable copywriting skills, and ability to work to creative briefs
- Comfortable working in a fast-paced, high‑volume setting with multiple projects and deadlines
- Excellent attention to detail, with a proactive and results‑driven mindset
- Clear, confident communicator
What we offer
- A busy, collaborative environment where you can make a visible impact.
- Opportunities to develop your digital marketing skills and progress your career.
- Enjoy a brilliant range of benefits including pension, 26 days holiday plus bank holidays with the option to purchase additional days, pension scheme, on site subsidised bistro, free on site parking, EAP support and much more
If you want to be part of an amazing team in a fast paced business, we want to hear from you.
Skills Required
- Proven experience managing SEO and PPC campaigns in a commercial environment
- Experience using Google Analytics, Google Tag Manager, Google Ads, Meta Business Suite, and related marketing tools
- Strong analytical skills and proficiency with Google Search Console, HubSpot, Power BI, or similar reporting platforms
- Practical understanding of campaign management and optimisation techniques
- Understanding of technical, on-page, and content-led SEO
- Ability to work across social media platforms including Facebook, Instagram, TikTok, and YouTube
- Experience with WordPress
- Experience with Sitecore
- Demonstrable copywriting skills and ability to work to creative briefs
- Ability to manage multiple projects and deadlines in a fast-paced, high-volume setting
- Excellent attention to detail and a proactive, results-driven mindset
- Clear and confident communication skills
What We Do
Since our formation in 2015, PIB Group has been on a mission to create a leading position in the provision of specialist insurance solutions across the UK market and beyond. It’s been an exciting journey as we’ve remained focused and committed to delivering everything that we set out to achieve. We’ve been growing rapidly through acquisition, and by employing outstanding individuals with a wealth of knowledge and experience across the insurance market. By bringing together companies and individuals recognised as leaders across a range of specialist markets, PIB can draw on their vast expertise and insights which in turn enables customers to enjoy the highest levels of service. That journey has led to PIB Group today being a highly diversified insurance distribution consolidator focusing on specialist commercial lines and non-standard personal lines products with deep expertise across both direct and B2B distribution through its broking, underwriting and network divisions. In 2021, PIB Group secured further investment from Apax partners (the ‘Apax Funds’) and re-investment from PIB’s existing investor since 2015 The Carlyle Group. The investments enable PIB to continue our ambitious growth plans.
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