Role Purpose
Own day-to-day execution and implementation of SEO and GEO across global pre‑sales and post‑sales digital assets, ensuring Cigna content is discoverable, cited, and accurately represented in both traditional search engines and AI‑driven generative platforms.
Core Skillset & Capabilities
- Traditional SEO (Strong Hands-on Foundation)
- Deep expertise in on-page SEO: titles, meta descriptions, headers, internal linking, URL structures
- Technical SEO execution: crawlability, indexing, Core Web Vitals, XML sitemaps, canonicals
- Hands-on experience working directly with developers and CMS platforms (implementation, not advisory-only)
- SEO performance tracking using GA4, BrightEdge, and similar enterprise tooling.
Advanced SEO, GEO & Search Strategy
- Proven experience designing multi‑market SEO strategies that go beyond content execution into platform, architecture, and entity‑based discovery models
- Strong grasp of semantic SEO, entity authority, and knowledge graph principles across both web and app ecosystems
- Ability to translate business and CX objectives into measurable organic, AI‑led discovery, and conversion outcomes
- Experience assessing brand representation, comparison, and citation in generative AI experiences (e.g., LLM‑driven summaries and recommendations)
- Demonstrated success delivering conversion rate optimization (CRO) initiatives tied to organic and discovery traffic
Generative AI & GEO Leadership
- Strong conceptual and practical understanding of LLMs, AI search experiences, and Generative Engine Optimization (GEO)
- Experience defining content structures, metadata standards, schema, and technical signals optimized for AI‑driven platforms
Ways of Working
- Works closely with CX Digital & Web, development teams, and analytics partners
- Supports multiple global markets while balancing global standards with local execution
- Acts as an internal execution partner for markets, reducing reliance on agencies
About The Cigna Group
Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.Cigna Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cigna and has not been reviewed or approved by Cigna.
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Strong & Reliable Incentives — Strong bonus outcomes are frequently highlighted, with annual bonuses described as really good alongside above-average salary levels. Stock or long-term incentive elements are also noted as part of the overall package in some roles.
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Leave & Time Off Breadth — Time-off benefits are portrayed as a meaningful part of total rewards, including generous PTO and flexibility that can enhance the perceived value of compensation. Flexible work-from-home arrangements are repeatedly linked with satisfaction about the overall package.
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Healthcare Strength — Health coverage is described as broad in design, with preventive care often covered at no charge in-network and options like virtual care and wellness incentives. A large provider network and strong digital tools are positioned as practical advantages when using benefits.
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What We Do
At Cigna, we're more than a health insurance company. We are your partner in total health and wellness. And we’re here for you 24/7 – caring for your body and mind. As a global health service company, Cigna's mission is to improve the health, well-being, and peace of mind of those we serve by making health care simple, affordable, and predictable. Our values are the core of our culture. Our values guide how all 74,000 of us around the world work together, serve our customers, patients, clients, communities, and deliver on our mission.
