SEO Analyst

Posted 5 Days Ago
Be an Early Applicant
Mumbai, Maharashtra, IND
In-Office
Senior level
Software • Financial Services
The Role
Develop and execute SEO, AEO, and GEO strategies for enterprise websites. Conduct keyword, competitor, content-gap, technical, and AI-search research; optimize content, metadata, internal linking, FAQs, schema, and structured data. Audit crawlability, indexation, international SEO, redirects, sitemaps, and Core Web Vitals. Monitor organic and AI-search visibility, citations, Share of Voice, and competitor performance using SEO and analytics platforms. Collaborate with content, technology, UX, analytics, digital operations, compliance, and subject-matter teams.
Summary Generated by Built In
Reporting To:Senior Digital Strategist

Shift:EMEA (1:30 pm - 10:30 pm IST) (India)
About Russell Investments, Mumbai: 

Russell Investments is a leading outsourced financial partner and global investment solutions firm providing a wide range of investment capabilities to institutional investors, financial intermediaries, and individual investors around the world. Building on an 90-year legacy of continuous innovation to deliver exceptional value to clients, Russell Investments works every day to improve the financial security of its clients. The firm is “Top 12 Ranked Consultant (2009-2024)” in P&I survey 2024 with $964 billion in assets under advisement (as of December 31, 2025) and $381.8 billion in assets under management (as of March 31, 2026) for clients in 30 countries. Headquartered in Seattle, Washington in the United States, Russell Investments has offices around the world, including London, New York, Toronto, Sydney, Tokyo, Shanghai, and Mumbai.


Joining our Mumbai office means becoming part of a globally connected team where associates collaborate across functions, geographies, and time zones to support the work of a globally recognized asset management firm. Based in Goregaon (East), you will have the opportunity to work alongside colleagues around the world, contribute to meaningful initiatives, and build your career in a collaborative and inclusive environment. The Mumbai office operates with varying shifts to support collaboration across global time zones.


For more information, please visit https://www.russellinvestments.com.


Job Description:

Role Overview

We are looking for an experienced SEO/AEO Specialist or Analyst to drive organic and AI-search visibility across traditional search engines and emerging platforms such as Google AI Overviews and ChatGPT. The role will cover Technical SEO, Content SEO, AEO/GEO, structured data, analytics, and enterprise website optimization.

Experience with Adobe Experience Manager (AEM) and enterprise SEO platforms would be a strong advantage.


Key Responsibilities

  • Develop and execute SEO, AEO and GEO strategies across content and technical workstreams.
  • Conduct keyword, search-intent, competitor, content-gap and AI prompt/query research.
  • Identify and optimize evergreen and high-value content to improve organic and AI-search visibility.
  • Drive content optimization across metadata, headings, internal linking, FAQs, structured content and schema.
  • Conduct technical SEO audits covering crawlability, indexation, canonicals, hreflang, redirects, sitemaps, broken links and Core Web Vitals.
  • Implement and validate structured data/schema, including Article, Person, Organization and other relevant types.
  • Monitor AI visibility, citations/mentions, prompt coverage, Share of Voice and competitor performance.
  • Partner with Content, Technology, UX, Analytics, Digital Operations and SMEs to implement SEO/AEO recommendations.
  • Track performance through analytics and SEO platforms and translate findings into actionable recommendations.
  • Stay current with Google algorithm updates, AI-search developments and emerging SEO/AEO practices.

Tools & Platforms


Hands-on experience with several of the following:


  • SEO/AEO: BrightEdge, SEMrush, Ahrefs, Screaming Frog, Google Search Console, Siteimprove.
  • Analytics: GA4, CJA, Looker Studio
  • Technical: Schema.org, Rich Results Test, PageSpeed Insights, Lighthouse, GTM

Required Experience

  • 5–6 years of hands-on SEO experience across enterprise or large-scale websites.
  • Strong knowledge of Technical SEO, Content SEO and analytics.
  • Practical understanding of AEO, GEO and AI-search optimization.
  • Experience with structured data, Core Web Vitals, international SEO and content optimization.
  • Strong analytical, communication and stakeholder-management skills.

Good to Have

  • Hands-on Adobe Experience Manager (AEM) experience.
  • Experience with BrightEdge and SEMrush.
  • Experience with large-scale CMS/content migrations.
  • Multi-market/international SEO experience, including hreflang.
  • Experience in financial services or another regulated industry.
  • Experience working with Content, SMEs, Editorial and Compliance teams.

Skills Required

  • 5–6 years of hands-on SEO experience across enterprise or large-scale websites
  • Strong knowledge of technical SEO, content SEO, and analytics
  • Practical understanding of AEO, GEO, and AI-search optimization
  • Experience with structured data, Core Web Vitals, international SEO, and content optimization
  • Strong analytical, communication, and stakeholder-management skills
  • Hands-on Adobe Experience Manager experience
  • Experience with BrightEdge and SEMrush
  • Experience with large-scale CMS or content migrations
  • Multi-market or international SEO experience, including hreflang
  • Experience in financial services or another regulated industry
  • Experience working with Content, SMEs, Editorial, and Compliance teams

Russell Investments Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Russell Investments and has not been reviewed or approved by Russell Investments.

  • Leave & Time Off Breadth — Time off starts at 20 days of vacation in year one (rising to 25 after four years) plus 10 paid holidays and nine sick days, which provides substantial leave coverage. Backup childcare and other leave supports add practical flexibility for life events.
  • Retirement Support — A 401(k) company match up to 5% of eligible base salary, alongside access to select Russell Investments funds, offers a meaningful foundation for long‑term savings. This structure provides clear, predictable retirement support.
  • Wellbeing & Lifestyle Benefits — Comprehensive medical coverage, employer HSA contributions, a Lifestyle Spending Account, and Modern Health access (10 counseling and 10 coaching sessions per year) strengthen overall wellbeing. These elements enhance total‑compensation value beyond base pay.

Russell Investments Insights

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The Company
HQ: Seattle, WA
1,951 Employees

What We Do

Russell Investments is a leading outsourced CIO (OCIO) partner and global investment solutions firm providing a wide range of investment capabilities to institutional investors, financial intermediaries, and individual investors around the world. Building on an 87-year legacy of continuous innovation to deliver exceptional value to clients, Russell Investments works every day to improve the financial security of its clients. The firm is the world’s sixth-largest investment adviser, with $1 trillion in assets under advisement (as of June 30, 2022) and $288.3 billion in assets under management (as of March 31, 2023) for clients in 32 countries. Headquartered in Seattle, Washington, Russell Investments has offices in 19 cities around the world, including London, New York, Toronto, Sydney, Tokyo, and Shanghai.

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