The Role
Lead SEO and Generative Engine Optimization strategies, optimize websites for search visibility, and educate teams on AI principles while mentoring others.
Summary Generated by Built In
We’re looking for a strategist who lives and breathes SEO and can’t wait to push it into the next era. You’re fascinated by how AI is changing the way people find information and want to lead the charge in Generative Engine Optimization (GEO).
If you’re passionate about helping brands grow through organic visibility, data-driven insights, and next-generation search, we’d love to meet you. This role is part of our expanding Digital Strategy team and is ideal for someone who’s ready to lead, teach, and shape the future of organic marketing.
Who You Are
- You have 5+ years of SEO experience, with a proven record driving measurable growth through technical, on-page, and content-based strategies.
- You stay ahead of how AI and generative search are transforming discovery and are eager to experiment, learn, and lead in this new landscape.
- You understand how to structure content, data, and site architecture to help both search engines and generative engines identify, cite, and surface brand information accurately.
- You thrive at the intersection of SEO, content strategy, analytics, and emerging technology, and you know how to translate complexity into clarity for clients and teammates.
- You’re a strong and adaptable writer who can turn complex concepts into clear, engaging, and search-optimized content that resonates with both humans and algorithms.
- You’re an inspiring mentor who enjoys leveling up others’ skills and guiding clients through sophisticated organic strategies.
- You’re data-driven, comfortable with experimentation, and excited about the evolving relationship between search, content, and AI.
- Agency experience and client-facing communication skills are strongly preferred.
What You'll Do
- Lead SEO and GEO strategy for key clients, combining technical expertise with creative and analytical thinking.
- Audit and optimize websites for search visibility, crawlability, and AI discoverability — including structured data, schema markup, and content frameworks.
- Guide content teams on how to produce authoritative, AI-friendly content that ranks well and is surfaced or cited by generative models.
- Contribute to and review content development, ensuring it reflects strategic keyword intent while maintaining brand voice, clarity, and editorial quality across markets.
- Build and maintain data-driven dashboards that visualize organic and AI-based visibility metrics.
- Collaborate with Paid Media, Content, and Development teams to deliver integrated, insight-driven strategies.
- Educate clients and internal teams about GEO principles, best practices, and the shifting dynamics of AI-powered search.
- Research new tools and platforms shaping the future of SEO, GEO, and digital analytics — and bring that innovation to our clients.
- Support company leadership in refining and expanding our organic marketing offerings as the landscape evolves.
Parks & Benefits
- In addition to 11 observed holidays, salaried team members have unlimited paid time off, with an additional 4 mental wellness days per year
- 100% company funded health insurance, with dental and vision options
- 401(k) plan to help save for your future
- Permanent remote work option
- Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM)
- Monthly wellness stipend and quarterly employee appreciation gift
- One-time reimbursement for work from home equipment
- Monthly team bonding sessions / happy hours
- Pre-tax commuter benefits
- The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day
About Terra
Terra is a digital marketing and creative agency built by an integrated and international team of content creators, strategists, designers, and developers. We help organizations reimagine and deliver their most ambitious digital projects and initiatives.
Acting as an extension of your team, we craft exceptional online experiences, content, and marketing strategies for brands around the world. We take our clients’ challenges personally and do the hard, human work required to produce creative solutions that get results.
Terra is also an equal opportunity employer.
We recruit, employ, train, compensate, and promote team members regardless of their race, religion, color, national origin, sex, disability, age, veteran status, or any other protected status (as required by applicable law).
Our top goal as an employer is to bring together a diverse mix of talented people who are excited to join our company, stay with Terra for a long time, and do their best work while they’re here. We take pride in the quality of the services and work we provide to our clients, and we know none of it is possible without the hard work and commitment of our passionate and creative employees.
Top Skills
AI
Content Strategy
Data Analytics
Schema Markup
Seo
Technical Seo
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The Company
What We Do
We use the power of genuine human connection to create compelling marketing, execute complex projects, and drive results for brands across B2B and B2C industries. Our culture prioritizes a hyper-collaborative environment that synthesizes the talent of over 50 designers, developers, writers, and strategists around the world, transforming great ideas into award-winning experiences. Start conquering the digital terrain today.
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