The Role
Develop and execute traditional and AI-search SEO strategies to increase organic visibility, local presence, qualified leads, and signed cases. Responsibilities include technical, on-page, off-page, local, and content optimization; keyword and entity research; structured data implementation; backlink and competitor analysis; AI citation monitoring; performance reporting; and resolving crawlability, indexing, speed, and Core Web Vitals issues. Collaborate with writers, attorneys, developers, and marketing leaders while staying current on search trends and legal advertising requirements.
Summary Generated by Built In
We are a prominent and growing Personal Injury Law Firm in Newport Beach seeking an experienced, data-driven SEO & AI Search Specialist to grow organic visibility, local presence, and qualified leads across traditional and AI-powered search.
The ideal candidate understands modern SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), AIO (AI Optimization), LLMO, and emerging AI-search trends, while maintaining a strong foundation in technical, content, and local SEO.
The ideal candidate understands modern SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), AIO (AI Optimization), LLMO, and emerging AI-search trends, while maintaining a strong foundation in technical, content, and local SEO.
Responsibilities:
- Plan and execute on-page, off-page, technical, local, and AI-search optimization strategies.
- Optimize service pages, location pages, blogs, FAQs, metadata, internal linking, and site structure for traditional search and AI-generated results.
- Improve visibility across Google Search, AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, Copilot, and other emerging search platforms.
- Conduct keyword, topic, entity, semantic, conversational, and search-intent research focused on high-converting personal injury terms.
- Build topical authority and strengthen E-E-A-T, entity, and knowledge graph signals, particularly for legal/YMYL content.
- Manage local SEO, including Google Business Profiles, reviews, citations, directories, Yelp, Avvo, and location-page optimization.
- Implement and maintain structured data/schema markup and other technical signals that improve search-engine and AI understanding.
- Collaborate with writers, attorneys, developers, and marketing staff to create SEO- and AI-focused content strategies.
- Monitor competitors, content gaps, backlinks, brand mentions, AI citations, and search visibility.
- Track and report on rankings, organic traffic, AI referral traffic, leads, conversions, and signed-case performance.
- Identify and resolve technical SEO issues involving crawlability, indexation, site speed, Core Web Vitals, redirects, canonicalization, and structured data.
- Support link building, digital PR, backlink audits, and other white-hat authority-building efforts.
- Stay current with Google algorithm updates, AI-search developments, emerging search technologies, and legal advertising requirements.
Qualifications:
- 2+ years of hands-on SEO experience; legal, personal injury, or other competitive YMYL experience preferred.
- Strong understanding of traditional SEO and modern concepts including AEO, GEO, AIO, LLMO, entity SEO, semantic search, and AI search optimization.
- Working knowledge of WordPress, GA4, Google Search Console, Google Business Profile, Semrush, Ahrefs, BrightLocal, Moz, or similar tools.
- Experience with local SEO, Google Business Profile optimization, citations, reviews, and multi-location search.
- Understanding of technical SEO, including HTML/CSS, crawling, indexing, structured data, Core Web Vitals, and site architecture.
- Familiarity with AI-powered search platforms such as ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews.
- Proven ability to increase organic visibility, qualified traffic, leads, and conversions.
- Strong analytical skills and the ability to turn search data into clear recommendations and action plans.
- Comfortable working cross-functionally with writers, attorneys, developers, and marketing leadership.
- Knowledge of legal content or legal advertising guidelines is a plus.
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
About
Avrek Law Firm is a trusted and highly regarded personal injury attorney. With a focus on achieving justice for their clients, they provide aggressive and thoughtful legal representation. If you have been injured in an accident caused by someone else's negligence, Avrek Law Firm is here to help you navigate through the legal process. Their experienced team understands the challenges faced by injured victims during this difficult time, as powerful private interests often stack the legal system against them. Avrek Law Firm levels the playing field by fighting for fair compensation for your injuries. They have a track record of success, having secured over $1 billion for their clients. Most importantly, they work on a contingency basis, meaning you won't pay anything until they win your case. Contact Avrek Law Firm today for a free consultation and let them fight for the justice you deserve.
Skills Required
- 2+ years of hands-on SEO experience
- Strong understanding of traditional SEO, AEO, GEO, AIO, LLMO, entity SEO, semantic search, and AI search optimization
- Working knowledge of WordPress, GA4, Google Search Console, Google Business Profile, and SEO tools such as Semrush, Ahrefs, BrightLocal, or Moz
- Experience with local SEO, Google Business Profile optimization, citations, reviews, and multi-location search
- Understanding of technical SEO, HTML/CSS, crawling, indexing, structured data, Core Web Vitals, and site architecture
- Familiarity with ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews
- Proven ability to increase organic visibility, qualified traffic, leads, and conversions
- Strong analytical skills and ability to turn search data into recommendations and action plans
- Ability to collaborate cross-functionally with writers, attorneys, developers, and marketing leadership
- Legal, personal injury, or competitive YMYL SEO experience
- Knowledge of legal content or legal advertising guidelines
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The Company
What We Do
Avrek Law Firm is a personal injury law firm founded by Maryam Parman. It specializes in representing victims of various accidents, including car, truck, motorcycle, and pedestrian accidents. The firm operates on a contingency fee basis, meaning clients do not pay legal fees unless the firm successfully recovers compensation. With over 50 years of combined experience, they focus on securing maximum compensation for their clients' damages.
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