SEO & AEO Lead

Posted 12 Days Ago
Be an Early Applicant
San Carlos, CA, USA
Hybrid
200K-250K Annually
Senior level
Artificial Intelligence • Machine Learning • Software • Generative AI
The Role
Lead OpenArt’s SEO and AEO strategy across Google and AI assistants, owning organic growth, technical SEO, content production, authority building, measurement, and revenue impact. Manage and coach a distributed SEO team while remaining hands-on with audits, briefs, data analysis, AI-assisted publishing, and difficult content clusters. Build scalable AI-powered production systems, improve AI discovery and citations, partner with engineering on technical priorities, and direct link acquisition.
Summary Generated by Built In
SEO & AEO Lead

About OpenArt

We built OpenArt for people who have a vision but not a studio, and creators who have a story but not an entire production team.

Today, OpenArt is one of the fastest-growing AI creative platforms, helping millions of people create images, videos, stories, ads, and other creative content with AI.

OpenArt was selected as one of just five companies in the 2026 Disney Accelerator and recognized by Notable Capital's Prosumer AI 40 as one of the 40 most innovative AI-native companies.

We're a small, ambitious team that moves fast, takes ownership, and builds without waiting for a playbook.

Learn more: https://openart.ai/

The Role

We're hiring an SEO & AEO Lead to run OpenArt's SEO team and own how we get found — in Google and in AI assistants.

This is a player-coach role: roughly half your time leading a small, distributed team and half hands-on in the work.

The publishing volume we need isn't achievable by hand, so we want someone who already ships content at scale with AI and can teach the team to work the same way.

What You'll OwnOrganic Strategy & Growth
  • Own organic end to end across Google and AI assistants: cluster strategy, page production, technical health, links, and the results they deliver in traffic, rankings, and paid subscribers.

  • Move our hardest category head terms in AI image and video into the top results, and be honest about which need better content versus authority we don't yet have.

  • Own measurement, including connecting SEO performance to revenue by cluster, and make the calls on where to stop investing — including in clusters you originally championed.

Team Leadership
  • Run the SEO team day to day, set the bar for briefs, templates, and review, and own the output as a whole.

  • If pages ship late or quality slips, that's yours before it's anyone else's.

  • Coach the team on AEO and on working with AI. Most SEO practitioners have never written for citation or run an AI-assisted pipeline, and both are trainable.

Content & AI-Powered Production
  • Ship the hardest clusters yourself, from keyword set to live pages. You set the standard by doing the work, not by describing it in a doc.

  • Build the production system that lets a small team publish hundreds of pages a month with AI: prompts, templates, review criteria, and a kill rate you can defend.

AEO & AI Discovery
  • Own how OpenArt shows up in AI assistants and AI Overviews across tracked prompt sets, and define what we count.

  • The data is noisy and easy to over-read, so the metric has to be one leadership can actually act on.

  • Earn citations where they actually come from: comparison pages, structured Q&A, schema, and original data on-site, plus YouTube, Reddit, and third-party roundups off-site.

Authority & Link Building
  • Direct link acquisition.

  • Pick the target pages, set the anchor strategy, decide what's worth paying for, and review what the link builder brings rather than rubber-stamping it.

Technical SEO
  • Keep the technical foundation sound as publishing volume scales, working directly with engineering.

  • Write tickets engineers can act on and defend the priority when SEO work competes with product work.

What You'll Bring
  • 5–10 years of SEO experience, including time owning organic growth for a site at real scale.

  • Experience leading people, with clear examples of work that improved because of how you managed the team.

  • A genuinely hands-on approach. You still run your own audits, pull your own data, and write your own briefs.

  • Experience shipping content with AI at volume, with a clear system for maintaining quality.

  • An AI-native workflow: LLMs and agents are part of your daily work, including wiring up tools over MCP to pull your own data.

  • Strong technical SEO fundamentals, plus real AEO experience or a serious point of view on how AEO should work.

  • Strong data fluency. You're comfortable enough with SQL or a BI tool to answer your own questions, and skeptical enough to notice when a number looks wrong.

  • Based in the Bay Area, or willing to relocate.

Nice to Have
  • Consumer or content-heavy platform experience.

  • Programmatic page generation at scale.

  • Experience managing across time zones.

  • Digital PR and link-building experience for high-difficulty head terms.

  • International SEO experience.

Our Stack

SEO & Analytics: Google Search Console, Ahrefs, GA4, Amplitude, BigQuery, Metabase
AI: Claude, Codex
Collaboration: Asana, Notion

Skills Required

  • 5–10 years of SEO experience, including ownership of organic growth for a large-scale site
  • Experience leading people and improving team performance
  • Hands-on experience running SEO audits, analyzing data, and writing content briefs
  • Experience shipping AI-assisted content at scale while maintaining quality
  • Daily AI-native workflow using LLMs, agents, and MCP-connected tools
  • Strong technical SEO fundamentals
  • Real AEO experience or a well-developed perspective on AEO
  • Strong data fluency with SQL or business intelligence tools
  • Based in the Bay Area or willing to relocate
  • Consumer or content-heavy platform experience
  • Programmatic page generation at scale
  • Experience managing teams across time zones
  • Digital PR and link-building experience for difficult head terms
  • International SEO experience
Am I A Good Fit?
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The Company
20 Employees
Year Founded: 2022

What We Do

OpenArt is a San Francisco-based AI creativity platform that enables users to generate, edit, and explore images, videos, characters, and audio using advanced AI models. Founded by ex-Googlers, the company's mission is to build the future of storytelling with AI, providing tools that make high-quality generative art and content creation accessible to both hobbyists and professional creators worldwide.

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