Who we are
About The Black Tux
We’re here to help people look their best and feel confident—for big days and everyday. We design and manufacture modern formal wear with an incredible fit by sourcing natural fabrics like merino wool, breathable linen and cotton, plush velvet, and luxurious silk from the finest textile mills. With expert stylists in our physical showrooms across the US, our online predictive fit process, and an industry-leading customer service team, we guarantee a perfect fit every time.
About the Team
In this role, you’d be supporting the Marketing team. The marketing team helps people discover The Black Tux, understand what sets us apart, and feel confident choosing us for their big moments. We use smart strategy and creative storytelling to bring new customers in and keep them coming back.
What You’ll Do
To further this important mission, we are looking for a part-time SEO and Answer Engine Optimization (AEO) consultant to help grow organic visibility across traditional search engines and emerging AI-powered discovery platforms. This role will focus on increasing qualified traffic, improving rankings for high-intent keywords, optimizing content for AI-generated answers, and helping our brand become a trusted source across Google Search, ChatGPT, Perplexity, Gemini, and other answer engines.
The ideal candidate combines strong technical SEO expertise with a deep understanding of how large language models and AI search experiences surface, cite, and recommend brands.
Develop and maintain a comprehensive SEO roadmap aligned with business goals.
Conduct keyword research and identify high-value content opportunities.
Audit and improve site architecture, internal linking, metadata, and technical SEO performance.
Monitor rankings, traffic, crawl health, and search visibility.
Partner with content marketing and product/tech teams to implement recommendations.
Using SEO optimization tools, develop strategies to improve visibility in AI-generated search results and answer engines.
Identify topics, content formats, and authority signals that increase citation likelihood.
Optimize content for featured snippets, AI overviews, knowledge panels, and conversational search experiences.
Track brand presence and citations across AI platforms including ChatGPT, Perplexity, Gemini, Google AI Overviews.
Recommend structured data, content enhancements, and authority-building initiatives that improve discoverability.
Identify content gaps and create editorial recommendations.
Project manage this work with the content/marketing team to maximize throughput.
Improve existing content to increase rankings, engagement, and answer-engine inclusion.
Develop strategies to increase backlinks, mentions, and digital authority.
Monitor competitor SEO and AEO performance.
Establish KPIs and reporting frameworks for both SEO and AEO performance.
Provide monthly reporting and actionable insights.
Track organic traffic, rankings, citations, share of voice, and AI visibility trends.
Present findings and recommendations to marketing leadership.
Who You Are
5+ years of SEO experience with demonstrated business impact.
Strong understanding of technical SEO fundamentals.
Experience with enterprise SEO platforms and analytics tools.
Proven ability to increase organic traffic and search visibility.
Strong analytical and communication skills.
Ability to work independently and prioritize effectively.
Experience with or proficiency with quickly learning AEO platforms and analytics tools.
PreferredDirect experience with AEO, AI search optimization, or generative search visibility.
Experience tracking AI citations and brand presence in answer engines.
Familiarity with schema markup, entity optimization, and knowledge graph concepts.
Experience with tools such as:
Ahrefs
Semrush
Screaming Frog
Google Search Console
GA4
Profound
BrightEdge
Similarweb
STAT
Authoritas or related AI visibility platforms
Diversity, Equity, Inclusion and Belonging
We believe our people are our most important asset. The Black Tux is committed to bringing people together from various backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. We are an equal opportunity employer to all.
The Black Tux Participates in E-Verify. E-Verify is an internet-based system operated by the Department of Homeland Security and the Social Security Administration. It allows employers to confirm an individual's employment eligibility to work in the United States.
Privacy Policy Notice disclosed here.
#WCSkills Required
- 5+ years of SEO experience with demonstrated business impact.
- Strong understanding of technical SEO fundamentals.
- Experience with enterprise SEO platforms and analytics tools.
- Proven ability to increase organic traffic and search visibility.
- Strong analytical and communication skills.
- Ability to work independently and prioritize effectively.
- Experience with or ability to quickly learn AEO platforms and AI search analytics.
- Direct experience with AEO, AI search optimization, or generative search visibility.
- Experience tracking AI citations and brand presence in answer engines.
- Familiarity with schema markup, entity optimization, and knowledge graph concepts.
- Familiarity with tools such as Ahrefs, Semrush, Screaming Frog, Google Search Console, GA4, Profound, BrightEdge, Similarweb, STAT, Authoritas.
The Black Tux Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Black Tux and has not been reviewed or approved by The Black Tux.
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Healthcare Strength — Healthcare coverage is positioned as comprehensive, spanning medical, dental, vision, life insurance, and short-term disability, with full premium coverage for employees on certain HMO plans. Additional offerings like FSA availability and occasional mentions of One Medical/Gympass-style access strengthen the perceived medical value.
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Leave & Time Off Breadth — Time off is framed as generous, including PTO, paid sick days, and an unlimited vacation policy for some roles. A paid company-wide closure from December 24 to January 1 further increases perceived time-off breadth for many office positions.
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Wellbeing & Lifestyle Benefits — Lifestyle perks appear meaningful, including commuter benefits, fitness stipends, catered lunches or free meals on certain days, and stipends for remote home-office setups. Cultural perks such as happy hours, snacks/drinks, and pet-friendly office elements contribute to day-to-day quality of life.
The Black Tux Insights
What We Do
Founded in 2013 by a groom and a groomsman who had a frustrating rental experience, The Black Tux is reinventing formal wear. We help people stand out for the right reasons by designing modern suits and tuxedos that look great, fit better and can be ordered online without a trip to the tux shop.
Why Work With Us
We make it our job to create an environment where you can grow into the best version of yourself. By promoting a culture of feedback, self-expression and ownership, we stand for something bigger than formal wear.
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