Senior/Marketing Analyst

Posted 5 Days Ago
Hiring Remotely in USA
Remote
5-7 Years Experience
Cloud • Marketing Tech • Sales • Software
PandaDoc is the leading all-in-one document workflow automation platform with eSignature capabilities.
The Role
As a Senior Marketing Data Analyst at PandaDoc, you will analyze marketing campaigns, provide insights for improvement, create marketing data models in collaboration with Data Engineering, and develop reporting structures in Tableau. You'll partner with stakeholders to identify growth opportunities and design attribution models for B2B.
Summary Generated by Built In

The Data Team at PandaDoc is currently overhauling existing processes and creating a cutting-edge insights infrastructure from the ground up. We have a reporting line directly to the CTO and co-founder of PandaDoc, so we have an ideal environment for visibility and impact generation.

 

Currently, we have 2 teams inside the Data organization: Analytics (Marketing, Revenue & Product) and Data Engineering (Data & Analytics Engineering). As a Senior Marketing Data Analyst you will report directly into Director of Data, and will be able to create marketing analytics from the scratch, up to your vision!

 

We have two main priorities for the 2024 year:

  • Migrate to new infrastructure (Snowflake, Airbyte, Segment, Select Star, Monte Carlo, dbt, various BI tools) to ensure we remain at the forefront of industry trends, revising existing processes, building a strong data model, and creating standards as we go
  • Generate impact by using data to find and address the biggest opportunities and key problems in different areas of the business


Our Vision is to be the source of data and go-to recommendation engine for departments across the company... we just need you to join us and help us get there!

 

In this role, you will:

  • Analyze marketing campaigns and provide clear insights what can be improved
  • Regularly analyze key marketing metrics and come up with clear insights
  • Cooperate with Analytics Engineers and Data Engineering to create best in class marketing data models
  • Document key definitions and marketing metrics as one SSOT
  • Create clear reporting structure in Tableau for marketing area
  • Partner with key GTM stakeholders to identify key opportunities, the biggest gaps and defining the most optimal growth strategies
  • Design & implement proper attribution model for B2B business

About you:

  • Bachelor Degree in Computer Science, Math, Economics or similar
  • 5+ years of experience in marketing analytics area with proven track record of success (conversion, revenue, CAC)
  • Deep understanding of key marketing channels (Google Ads, Paid Social, Organic, Direct)
  • Excellent communication and presentation skills
  • Proficiency in SQL
  • 3+ years of experience with Tableau
  • Available under American time zone

You’ll get bonus points if you:

  • have worked for a B2B startup in the past
  • have experience with modern data stack (DBT & snowflake)
  • have experience with salesforce, hubspot


The annual base salary range for this position is $99,000 - $148,000 USD
This position is also eligible for a bonus in accordance with the relevant plan documents. 


Benefits:

Employees may be able to purchase company stock (or receive annual bonuses)

Employees (and their families) may enroll in the company's medical, dental, vision, short & long term disability, life insurance, FSA and 401k plans. Employees will also receive 13.34+ hours of paid time off per month, 6 self care days, birthday PTO day, and 10 company paid holidays off per year

Company Overview

PandaDoc empowers more than 50,000 growing organizations to thrive by taking the work out of document workflow. PandaDoc provides an all-in-one document workflow automation platform that helps fast scaling teams accelerate the ability to create, manage, and sign digital documents including proposals, quotes.

We're known for our work-life balance, kind co-workers, & creative virtual team-bonding events. And although our Pandas are located across the globe, we stay connected with the help of technology and ensure that everyone on our team feels, well, like a team.

Pandas work best when they're happy. We retain our talent by upholding our values of integrity & transparency, and selling a product that changes the lives of our customers. 

Check out our LinkedIn to learn more. 

Applications Deadline 10/15

Top Skills

SQL
Tableau
The Company
St. Petersburg, FL
689 Employees
Hybrid Workplace

What We Do

Since its founding in 2013, PandaDoc has been on a mission to empower growing businesses to thrive by taking the work out of document workflows. PandaDoc provides an all-in-one document workflow automation platform with eSignature capabilities that helps fast scaling teams accelerate the ability to create, manage and sign digital documents, including proposals, quotes and contracts and more. More than 30,000 customers are using PandaDoc to improve document workflow, insights and speed while providing an amazing experience for the end users. PandaDoc is backed by leading venture firms and corporate investors, including OMERS Growth Equity, G-Squared, Altos Ventures, Rembrandt Venture Partners, One Peak Partners, M12 (Microsoft), and HubSpot. PandaDoc is proudly a remote-first global company.

Why Work With Us

Maintaining and preserving our company culture is imperative as we continue to grow, especially as a remote-first company. Our culture is centered on hiring the best and empowering them to do their jobs - provide employees the right technology to succeed, encourage risk taking, and foster an environment built on transparency, trust and empathy.

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