Senior Writer (AI + Culture)

Reposted 16 Days Ago
Be an Early Applicant
New York, NY, USA
Hybrid
80K-150K Annually
Senior level
Cloud • Marketing Tech • Productivity • Social Media • Software
Air is an agent for creative tasks that understands your brand, organizes your library, and scales approved work across
The Role
Own Air and CEO social voice on LinkedIn and Twitter/X: write daily posts, develop recurring formats and narratives, ghostwrite leadership content, turn product and customer stories into high-performing posts, monitor competitors and trends, experiment with tone and distribution, and sharpen product positioning.
Summary Generated by Built In
Air is a Creative Ops System for creative teams. Our product automates the mindless tasks that creatives and marketers do every day to manage content and unlocks creativity through image recognition, automated versioning, and approval workflows. We launched in March 2021 and have raised +$70m from world-class venture capital groups including Avenir, Tiger Global, Headline Ventures, Lerer Hippeau, WndrCo, and Slack Ventures.

This role requires in-office attendance at least 3 days/week in New York City.

The Role
Air is hiring a Senior Writer to own our voice across LinkedIn and Twitter/X. This hire will be responsible for making Air and its CEO unavoidable online: building a recognizable brand voice, shaping how the market perceives Air beyond "DAM software," and ghostwriting high-performing content that compounds over time. If you deeply understand software, internet culture, and how positioning wins attention, this is your job.

Core Responsibilities

  • Write daily content across LinkedIn and Twitter/X for both the Air brand and CEO accounts
  • Develop recurring content formats, narratives, and POVs that build long-term audience equity
  • Turn product launches, customer stories, internet moments, and internal thinking into high-performing posts
  • Ghostwrite posts, threads, launch copy, and reactive commentary for leadership
  • Work closely with leadership to sharpen messaging and positioning
  • Study competitors, creative tools, AI startups, and software trends obsessively
  • Identify opportunities for Air to participate in conversations before they go mainstream
  • Maintain a fast feedback loop around what works and what doesn't; experiment constantly with tone, format, visuals, and distribution

Requirements

  • 3–5 years writing for technology companies, founders, products, or media brands
  • Deep understanding of startup and software culture
  • Extremely online, in the best way possible
  • Strong instincts for internet humor, timing, and attention
  • Clear POV on how positioning and distribution work in modern software
  • Entrepreneurial, self-directed, and a fast writer with sharp editing instincts
Bonus points if you:
  • Have built an audience online yourself
  • Have worked at a startup or SaaS company
  • Know tech Twitter lore embarrassingly well
  • Enjoy making fun of fake productivity culture and startup clichés

How We Work at Air

  • Act like a driver: Take initiative and ownership without waiting to be told.
  • Work in public: Share ideas openly, get feedback early, and collaborate across teams.
  • Play to win: Aim high and bring creativity, adaptability, and focus to your work.
  • Say the hard thing: Give and receive feedback with clarity and respect.
  • Disagree and commit: Debate honestly, then align quickly to move forward together.

Benefits
Why Air?
  • Growth and Impact: Join a rapidly scaling company with a mission to transform the creative ops space. Your work will have a direct, tangible impact on [our ARR growth].
  • Comprehensive Benefits: We offer competitive medical, dental, and vision insurance, along with dependent coverage. You’ll also enjoy a generous work-from-home stipend, professional development reimbursement, and unlimited vacation days.
  • Commitment to Diversity: We believe in the power of diverse perspectives and strive to create an inclusive culture that welcomes individuals from all backgrounds and experiences.
  • Competitive Compensation: The compensation range for this role is USD $80,000 - $150,000 + equity, commensurate with experience.

At Air, we’re committed to building a world-class team and helping every individual reach their full potential. If you're passionate about solving big problems and growing with an innovative company, we’d love to meet you!

Skills Required

  • 3-5 years writing for technology companies, founders, products, or media brands
  • Deep understanding of startup and software culture
  • Extremely online with strong instincts for internet humor, timing, and attention
  • Clear point of view on positioning and distribution for modern software
  • Entrepreneurial, self-directed, fast writer with sharp editing instincts
  • Ability to ghostwrite posts, threads, launch copy, and reactive commentary for leadership
  • In-office attendance at least 3 days/week in New York City
  • Built an audience online
  • Experience working at a startup or SaaS company
  • Familiarity with tech Twitter lore

Air Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Air and has not been reviewed or approved by Air.

  • Affordable Benefits Policies indicate the company covers 90% of employee and 75% of dependent premiums for medical, dental, and vision, helping keep out‑of‑pocket costs down. Coverage is paired with additions like a One Medical membership.
  • Leave & Time Off Breadth Time off is structured with a minimum‑days‑off approach (15–20 flexible days encouraged) plus roughly 20 fixed U.S. holidays and company days. This provides clear guidance within a flexible PTO framework.
  • Parental & Family Support Parental leave is described as fully paid for 12 weeks for full‑time employees, with earlier pages referencing at least 6 weeks. This signals meaningful support for new parents even if some details vary by source.

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The Company
HQ: New York, New York
85 Employees
Year Founded: 2017

What We Do

Air is an agent for creative tasks built for creative and marketing teams. It combines a creative library, a DAM, reviews and approvals, and an AI agent that scales approved work across formats and channels. Teams use Air to organize creative, lock what's approved, and multiply it everywhere—without starting over.

Why Work With Us

Air’s leadership cares deeply about vocational training. From the CEO to individual managers, there’s a real desire and effort to see team members growth. Whether that advancement is through internal promotion, moving into a new role to learn new skills, or chasing opportunities elsewhere, personal and professional growth is a true priority.

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