Service Center
CSCS TXThe Sr. Manager, Website and SEO is responsible for developing, managing and continuously optimizing towards exceptional website performance. They will be responsible for building an SEO/AEO/GEO strategy and work across teams to execute through enhanced tooling, reporting, content, and channels. This role will manage and regularly report on the high-level functionality and performance of Caliber.com and ProtechAutomotiveSolutions.com in partnership with internal teams and external vendors. Must be very knowledgeable on the ever-changing space related to search and web solutions. Ideally has lead the development of at least one brand website from idea generation to launch and the optimization and development thereafter.
Job Description
Lead and manage performance and reporting of Caliber.com and ProtechAutomotiveSolutions.com, inclusive of tracking and tagging initiatives, based on business and customer need-states
Build and manage SEO/AEO/GEO strategy and tactics inclusive of activating and supporting new channels that build SEO/AEO/GEO credibility and ranking
Establish, test, validate and optimize user journeys between SEO/AEO/GEO and the Caliber owned websites, while simultaneously scaling and adapting to tech evolution
Gather, interpret and leverage available data to determine improvement opportunities. Familiarity with tracking and tagging is a must. Ideally with CDP experience.
Develop web measurement and KPI tracking based on proposed experience changes; ensure performance is being measured and optimized to business goals
Regularly leverage Google Analytics, Search Console, sales reporting, and sentiment listening tools to keep a pulse on web and SEO opportunities
Partner with CX Manager to assess KPIs and collaborate on Caliber.com A/B testing roadmap; bring a “test & learn” mindset to decision making
Manage multiple agency resources and cross-functional partners, clearing roadblocks, building team focus and driving towards results and learnings
Create, articulate and present strategies, implementation plans, tactical progress results and data analyses/learnings to stakeholders and the wider business to support web and SEO advancements in accordance with enterprise business goals
Maintain up-to-date knowledge on digital best practices in order to seek, implement and measure better solutions
Proactively bring improvement recommendations related to tech stack, architecture, content development, reporting/data, tracking, etc.
Skills needed:
Experience with website CMS, DXP and architecture software like Wordpress, dotCMS, Hubspot, AWS, Next.JS, React, etc.
Deep understanding of legacy organic Google search as well as new search tools like ChatGPT, Claude, Perplexity, etc.
Proven quantitative and analytical skills; should be extremely comfortable with Excel, Google Analytics and other analytical tools
Strong familiarity with new AI search related trends and reporting programs in particular: GA4, Google Search Console, AHRefs, Peec.AI, Profound, etc.
Ability to manage multiple projects simultaneously, set clear expectations and deadlines; experience with PM systems like Airtable, SmartSheet, Jira, Asana, etc.
Strong B2B2C business acumen, understanding how to translate business goals into digital marketing tactics/KPIs then into buy-in from operators
Excellent communication and presentation skills; this role will work across multiple brands and interact with many stakeholders at all levels of the company
Self-accountable, proactive, optimistic, strategic and able to execute – someone who wants to create awareness and consideration of Caliber
Bachelors in Marketing, Technology, Business, User Experience, Information Architecture, or related degree
Minimum 5 years experience in website and SEO strategy, management, tracking and reporting; proven ability to navigate Google algorithm changes and AI search enhancements
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What We Do
As one of the nation's largest auto collision repair providers, Caliber offers unlimited opportunities to drive your career forward. Surrounded by a purpose-driven, team-centric culture, you are empowered to create the roadmap for your future. With more than 1,800 centers nationwide across 41 states, Caliber features a wide range of automotive services including collision, auto glass and fleet solutions. We are known for providing an outstanding customer experience and regularly rank among the highest customer satisfaction scores in the industry. Our commitment to caring for people extends to our Caliber teammates and their careers. When you join Caliber, you're not just an employee but part of a dedicated team. You'll receive mentoring from some of the brightest minds in the industry, as well as industry-leading pay and a comprehensive day-one benefits program. At Caliber, we care about your well-being. We're proud to have been the only auto repair company on Forbes' list of "America's Best Large Employers"-an honor awarded to companies with high employee satisfaction. We're also proud to have been recognized by Inc. as a Best in Business Extra Large Company (500+ employees), receiving a gold medal for our efforts in going above and beyond to make a positive impact. Caliber is an equal-opportunity employer. We are committed to fostering an inclusive and diverse workplace
