Senior Website Management Specialist Milford, Ohio

Senior Website Management Specialist

Position Overview

Jeff Wyler Automotive Family is seeking a Lead Website Management Specialist to help oversee the performance, accuracy, development, and ongoing optimization of our dealership websites across a large, multi-brand automotive organization.

This position is ideal for someone who combines strong technical website knowledge with marketing instincts, attention to detail, and the ability to manage multiple projects at once. The Lead Website Management Specialist will serve as a key internal resource for our dealership websites, working closely with the Marketing Department, dealership teams, OEM partners, website providers, and other technology vendors.

This is more than a website content position. We are looking for someone who can identify problems, develop solutions, improve processes, and take ownership of our digital storefronts.

Compensation: $80,000–$100,000 annually, based on experience and qualifications.

Key Responsibilities

Website Management & Optimization

• Manage and maintain dealership websites across multiple automotive brands, markets, and website platforms.
• Ensure website content, navigation, inventory merchandising, pricing, incentives, forms, calls-to-action, and promotional messaging are accurate and up to date.
• Build and maintain landing pages for dealership promotions, marketing campaigns, events, service offers, and other initiatives.
• Identify opportunities to improve website usability, conversion performance, and the overall customer experience.
• Conduct regular website quality-control reviews across desktop and mobile.
• Troubleshoot website issues and coordinate with internal teams or external providers to resolve problems quickly.
• Help establish and maintain website standards across the organization.

Technical & Digital Operations

• Work within dealership website CMS platforms to create, edit, and optimize pages and site components.
• Understand and troubleshoot website tagging, forms, tracking integrations, redirects, scripts, pixels, inventory feeds, and third-party integrations.
• Partner with the marketing team to support GA4, Google Tag Manager, conversion tracking, and other analytics initiatives.
• Assist with website migrations, platform changes, domain management, redirects, and major site launches.
• Monitor website functionality following platform updates, vendor changes, and new integrations.
• Identify technical or operational issues before they negatively impact customers or marketing performance.

Inventory, Pricing & Merchandising (In Collaboration with Digital Merchandising Specialist)

• Monitor the flow of vehicle inventory, pricing, incentives, photos, and merchandising data to dealership websites.
• Work with internal teams and vendors to identify and resolve inventory-feed or data discrepancies.
• Ensure merchandising strategies are implemented correctly and consistently across dealership websites.
• Assist with troubleshooting third-party integrations and automotive technology platforms.

OEM & Compliance Management

• Maintain familiarity with website requirements across multiple automotive manufacturers.
• Help ensure dealership websites remain compliant with OEM brand standards, advertising requirements, and applicable company policies.
• Coordinate required website updates related to OEM programs, incentives, disclosures, and brand initiatives.
• Work with website providers and OEM partners to resolve compliance or platform-related issues.

Vendor & Project Management

• Serve as a primary point of contact for website providers and related digital vendors.
• Manage website support tickets and projects from initial request through completion.
• Hold vendors accountable for deadlines, quality, and issue resolution.
• Participate in vendor meetings and communicate project status, priorities, and outstanding issues.
• Assist with evaluating new website technologies, tools, vendors, and digital capabilities.
• Coordinate cross-functional website initiatives involving Marketing, Sales, Fixed Operations, IT, and dealership leadership.

Leadership & Process Improvement

• Provide guidance and support to other members of the website management team.
• Establish processes that improve accuracy, efficiency, quality control, and turnaround time.
• Maintain documentation for recurring website processes and procedures.
• Proactively identify opportunities to automate or streamline repetitive tasks.
• Challenge existing processes and recommend better ways to manage the organization's digital presence.
• Take ownership of projects and drive them through completion with limited supervision.

Qualifications

Required

• 3+ years of professional website management, digital marketing, eCommerce, or related experience.
• Strong experience working within website content management systems.
• Working knowledge of HTML and CSS.
• Strong understanding of website structure, navigation, landing pages, forms, tracking, and digital user experience.
• Experience managing multiple websites, business units, clients, or projects simultaneously.
• Excellent attention to detail and quality-control skills.
• Strong organizational and project-management abilities.
• Ability to troubleshoot problems independently and determine when vendor or technical escalation is necessary.
• Strong written and verbal communication skills.
• Strong proficiency with Microsoft Excel and the broader Microsoft Office suite.
• Ability to work effectively with both technical and non-technical stakeholders.

Preferred

• Automotive dealership or automotive digital marketing experience.
• Experience with automotive website platforms such as Dealer.com, Dealer Inspire, DealerOn, Sincro, Motive, or similar providers.
• Experience with Google Analytics 4 and Google Tag Manager.
• Familiarity with automotive inventory feeds, pricing tools, CRM platforms, digital retailing tools, and third-party automotive integrations.
• Experience managing multi-location or multi-brand websites.
• Basic understanding of SEO and technical SEO principles.
• Experience with Adobe Creative Suite, Canva, or similar creative platforms.
• Experience working directly with vendors, agencies, or software providers.

What We're Looking For

The right candidate will be someone who:

• Takes ownership rather than waiting for direction.
• Notices when something is wrong and works to fix it.
• Is highly organized despite managing a large number of simultaneous priorities.
• Understands both the technical and marketing sides of a website.
• Can communicate comfortably with dealership employees, executives, vendors, and technical teams.
• Has extremely strong attention to detail without losing sight of larger business objectives.
• Is comfortable learning new platforms and technologies quickly.
• Looks for opportunities to improve processes instead of accepting, “That's how we've always done it.”
• Can balance speed with accuracy in a fast-moving marketing environment.

Why Jeff Wyler Automotive Family?

Jeff Wyler Automotive Family has been family-owned and operated since 1973 and has grown into one of the region's largest automotive organizations.

Our Marketing Department operates more like an internal digital agency than a traditional dealership marketing department. The Lead Website Management Specialist will have the opportunity to work across numerous automotive brands, dealership locations, technology platforms, and digital initiatives while helping shape how one of the country's largest privately owned automotive groups approaches its digital customer experience.

For someone interested in automotive, marketing, technology, analytics, and eCommerce, this position provides the opportunity to work at the intersection of all four.