Senior Web Strategist

Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot.

Our website is one of the most important growth and revenue channels we have. We’re at a point where the web function needs major evolution — converting more visitors, improving speed, reducing technical debt, and enabling a publishing engine that can scale. You will be the operational driver of that transformation: owning publishing & execution, optimising conversion, and ensuring our web experience is high-performing, stable, and scalable.

• Partner with our Head of Web Strategy to build a clear, prioritised roadmap for the website — covering conversion rate optimisation (CRO), technical improvements, publishing process enhancements, and site-health initiatives.
• Collaborate on SEO strategy and execution: work closely with our SEO agency to identify keyword opportunities, optimize on-page elements, and implement site-wide architectural changes that drive organic traffic and improve search rankings in both traditional search and LLMs.
• Own hands-on execution of the web roadmap: homepage/pricing optimization, paid-media landing pages, SEO content publishes, technical SEO remediation, site-architecture improvements, and core web-vitals uplift.
• Manage the CRO experiment programme end-to-end: hypothesis generation, prioritisation, execution (A/B or multivariate tests), result analysis, and roll-out of winning variants.
• Take charge of the publishing workflow: manage CMS, validate site changes, ensure releases are fast, high-quality, and error-free. You’re the operational gatekeeper for the website.
• Champion web performance: monitor and improve key metrics like site speed, stability, core web vitals (e.g., CLS, LCP, FID), bounce/exit rates, time-to-lead, sign-ups, and conversion rates.
• Establish strong feedback loops with SEO, Paid Media, Brand, PMM, Data, and Rev Ops to ensure the site architecture, content, and all channels are aligned and optimised.
• Reduce technical debt and friction: identify current pain points and work cross-functionally to eliminate bottlenecks in publishing, site architecture, and conversion flows.
• Over time, help evolve the web function: contribute to building new capabilities (e.g., personalisation, automation, growth experimentation), and help scale the team and processes as our maturity grows.

• You have substantial hands-on experience in web optimisation, publishing workflows, CRO, and technical web fundamentals (site performance, core web vitals).
• You possess a solid understanding of SEO best practices, including technical SEO (indexing, schema, site maps) and on-page optimization (metadata, internal linking, and content hierarchy).
• You’re comfortable managing the technical publishing process: CMS ownership, release validation, operational reliability, and zero downtime.
• You bring strong data literacy: you can generate hypotheses from data, run experiments, interpret results, and translate actionable insights.
• You have experience collaborating across multiple disciplines: Paid Media, SEO, Brand, Data, Rev Ops, and Product Marketing.
• You thrive in a fast-moving growth / SaaS environment, able to prioritise between short-term wins and long-term platform stability.
• Your communication skills are excellent — you can influence key stakeholders, explain complex web/technical issues in simple terms, and build alignment.

Bonus: Proven experience in a SaaS or high-growth organisation; experience with SEO tools (e.g., Ahrefs, Semrush, Screaming Frog); experience with personalisation platforms, automation frameworks or advanced web-growth tactics