Senior Web Designer (Contract)

Posted 2 Days Ago
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New York, NY
Hybrid
60-100 Hourly
Senior level
AdTech • Big Data • Internet of Things • Marketing Tech • Mobile • Software • Analytics
Fans to Brands
The Role
Lead end-to-end redesign of the marketing website: convert sitemaps and wireframes into high-fidelity Figma designs, build a reusable Figma design system, and provide Webflow-ready component specs. Collaborate with Marketing, Brand, and Product to optimize information hierarchy, conversion, and visual storytelling for a B2B2C SaaS audience over a two-month onsite contract.
Summary Generated by Built In
Role Summary
  • Contract: 2 months, full-time hours (40 hrs/week)
  • Compensation: $60–100/hr, commensurate with experience

About Flowcode

Flowcode is the leading offline-to-online conversion platform, powering personalized consumer experiences through dynamic QR codes, AI-powered landing pages, and real-time analytics. We partner with the world’s most iconic brands across sports, media, retail, and enterprise to transform consumer engagement in the real world. Backed by top-tier investors, Flowcode is scaling rapidly as we define the category of offline identity.

Our mission is simple: instantly connect fans to brands IRL.

About the Role

Flowcode is looking for a Contract Website Designer to own the end-to-end redesign of our marketing website. You’ll take provided site maps and wireframes through final, production-ready high-fidelity designs in Figma, build a scalable design system for the site, and partner closely with Marketing and Brand to optimize for clarity, flow, and conversion.

This is a full-time, two-month contract engagement based onsite at our Soho office. The ideal candidate has deep Figma expertise, strong familiarity with Webflow, and experience designing customer-facing SaaS websites for B2B2C audiences.

What You’ll Do

End-to-End Website Design

  •   Own the full design lifecycle: take site maps and wireframes through final, production-ready high-fidelity designs in Figma
  •   Confidently iterate with Marketing and Brand stakeholders to improve clarity, information hierarchy, flow, and conversion
  •   Provide component specs and build guidance that translate cleanly into Webflow, including responsive behavior, states, variants, and interactions

Design System Development

  •   Create a reusable website design system in Figma with fully connected, drag-and-drop components and styles
  •   Start from an existing UI kit (aligned with our product UI where appropriate) and extend for marketing-site needs
  •   Build and maintain components with strong structure: variables/tokens, variants, auto layout, constraints, naming conventions, and lightweight documentation
  •   Create net-new components as needed, including hero modules, feature callouts, pricing layouts, testimonials, navigation/footer patterns, and more

Visual Storytelling & Product Abstraction

  •   Translate product functionality into digestible visual abstractions that support copy: diagrams, UI callouts, workflows, and benefit storytelling
  •   Merge product abstractions and feature storytelling with lifestyle imagery and video within a cohesive, brand-forward system

What You Bring

  •   Expert-level Figma proficiency, including component libraries and scalable design systems
  •   Strong Webflow familiarity: deep understanding of platform constraints and best practices for responsiveness, structure, and interactions
  •   Ability to storyboard animations for video or Lottie implementation in Webflow
  •   Experience designing customer-facing SaaS websites for B2B2C audiences (ICPs: marketers and data teams)
  •   Ability to translate complex product use cases and features into accessible, on-brand visuals
  •   Strong portfolio demonstrating website design, design systems work, and visual storytelling
  •   Excellent communication skills and the ability to iterate effectively with cross-functional stakeholders
  •   Ability to thrive in fast-moving, iterative environments with high autonomy

Bonus Points For

  •   Motion and animation skills (After Effects, Principle, or similar)
  •   Experience with conversion-optimized marketing site design
  •   Familiarity with AI-assisted design tools and workflows

Work Environment & Details

  •   Location: Onsite at Flowcode’s Soho HQ
  •   Engagement: Contract, 2 months, full-time hours (40 hrs/wk)
  •   Compensation: $60–100/hr, commensurate with experience
  •   Team: You’ll work closely with Marketing, Brand, and Product teams

Flowcode is not for everyone. We hire with a pinhole lens — only those with the rare combination of intellectual horsepower, execution velocity, and uncompromising drive will thrive here. If you are seeking to operate at the highest levels of performance and impact, we want to meet you.

Top Skills

Figma,Webflow,Lottie,After Effects,Principle
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The Company
HQ: New York, NY
110 Employees
Year Founded: 2019

What We Do

Flowcode instantly connects your brand to high-value customers, capturing who they are and how they engage. Each premium-designed Flowcode QR code acts as your brand’s front door, delivering a seamless, on-brand experience and unlocking valuable data. Acquire your best audiences at the lowest cost and turn every connection into measurable results.

Why Work With Us

Founded by the former AOL CEO, Tim Armstrong. We are a team of large company executives, startup founders, engineers, scientists, artists, designers, and creators, all data obsessed. We are focused on building a powerfully diverse workforce, not just because it is the right thing to do but because it expands the power of our team.

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