Senior Web Analyst, Experience Analytics

Job Description

Who We Are

Night Market is a full-service Commerce agency that builds brands, performance programs, and shopping experiences to enable businesses in accelerating Commerce sales growth. 

We opened our virtual doors in February of 2020, born in the midst of a transformation in Retail and eCommerce that has shaped and sharpened our capabilities and approach, and have been partnering with leading brands to fuel commerce ever since.

We were founded on the understanding that brands looking to succeed in today’s rapidly evolving commerce landscape need a new breed of “digitally native” partner that truly understands how to win in the new digital aisle. Created with this focus and as an integral part of Horizon Media, the largest independent media agency in the U.S., we break down the silos between media and shopping experiences to help optimize the full modern consumer path to purchase, from discovery through conversion.

At Night Market, we understand the value that different experiences, skills and perspectives can bring to both our team and our clients, so we strive for an environment where our employees feel welcomed, supported and empowered. Our simple recipe for team success is to hire talented people (thinkers, doers, dreamers, makers) challenge them and give them every opportunity to grow.

Job Summary

The Senior Web Analyst reports into the VP, Experience Analytics, and will empower our clients to achieve their business objectives by analyzing data on their digital experiences – whether a website, app, or other commerce property.

You will be responsible for the day-to-day delivery of website experience analytics work for our clients. Your expertise will extend to both Adobe and Google with a focus on web analytics products suite. You will have knowledge of related analytics enablement including SQL, tag management, and data visualization or BI tools. Your contribution will be instrumental in shaping our capabilities and client delivery towards digital excellence and customer-centricity.

This role will include thought leadership in client meetings and coordination with internal stakeholders, and as such, requires strong communication skills.

You will enjoy this role if you are passionate about helping businesses plan, build and sustain engaging digital

experiences through website analytics programs on behalf of clients.

What You’ll Do

Experience Analytics

• Conducts comprehensive analysis for clients and other internal Night Market teams, regarding performance and trends of marketing initiatives, as well as their impact on the client business
• Serves as an individual contributor in completing analytics work on behalf of clients
• Leads the development of a client-specific measurement strategy, including a measurement framework (e.g. model) for assessing experience performance as well as a measurement plan for enablement against with new or optimized existing key performance indicators in support of strategic business objectives
• Collaborates closely with senior members of the Experience Analytics team, as well as the Commerce Consulting team, in development of measurement strategy aligned to business or marketing objectives, and an analytics roadmap to mature the client’s analytics program
• Delivers actionable insights and consistent root-cause analysis for rapid decision-making across clients
• Analyzes website data for discovery of user pain points, feature usage patterns, and user conversion drivers
• Executes a variety of analysis techniques such as funnel, clickstream, heatmap and segmentation, along with the ability to communicate insights with clarity and meaning for the business.
• Creates and maintains dashboards and data transformations from multiple sources, with experience in data visualization platforms and BI tools such as Datorama, Tableau, Looker, or DataStudio
• Ensures necessary website analytics tracking / tag management is in place and accurately reporting using tools like Adobe Launch, Google Tag Manager, or Tealium
• Assesses gaps in tracking and sets requirements for new tracking implementations
• Partners with internal Night Market teams, such as Customer Experience (CX) or Experience Optimization (incl. CRO), to deliver insights and develop measures/reports specific to the team's needs
• Partners with non-Marketing clients, such as Merchandising, and broader Horizon teams, such as Media, to deliver insights and develop measures/reports specific to the team's need

Preferred Skills & Experience

• Bachelor's degree in a related field (e.g. marketing, statistics, etc)
• 4+ years of experience in a web analytics role, with a focus on Google Analytics / GA4, ideally within an agency
• Strong understanding of web analytics tools, such as Adobe Analytics or Google Analytics
• Experience with tag management tools, such as Google Tag Manager or Adobe Launch
• Experience with A/B testing, data visualization and analysis tools, such as Excel and Tableau
• Good understanding of descriptive statistics
• Experience working in an agency setting
• SQL knowledge is a plus
• Desire to learn web development or data science is a plus
• Excellent communication and presentation skills
• Collaborative, team-oriented, and focused on building and sustaining team member engagement
• Comfortable in a startup environment: hard working, resourceful, flexible, resilient, positive, able to handle imperfect information, real-time problem solving and rapid change

Certificates, Licenses and Registrations

• Training and certification in GA4 as mentioned above preferred
• Willingness and desire to get trained and certified on additional platforms is required

Physical Activity and Work Environment

No requirements for physical activity and work environment.

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

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Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

$95,000.00 - $115,000.00

A successful applicant’s actual base salary may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.