Salary Range: $120,000 - $140,000
The Senior Visual Designer is part of the creative team responsible for bringing Apple Bank’s vision to life, overseeing projects from initial concepts to final delivery. This role involves creating and implementing fresh ideas based on creative briefs, ensuring that all marketing materials reflect and enhance the Bank's brand.
Responsibilities encompass digital assets such as display advertising, billboards, video reels, and social media, as well as print campaigns, branch merchandising, signage, marketing collateral including posters and flyers, direct mail initiatives, and out-of-home (OOH) advertising. The Senior Visual Designer also contributes expertise to sponsorship advertisements, video productions, digital signage, event exhibits, and internal presentations.
ESSENTIAL DUTIES & RESPONSIBILITIES
- Design high-quality, on-brand visual experiences across digital, print, and branch platforms, including print campaigns, promotional branch screens, brand imagery, website, and new product launches.
- Collaborate with marketing leadership to craft compelling visual narratives that support business goals while maintaining a cohesive and consistent user journey.
- Establish, evolve, and uphold brand guidelines, templates, and best practices for internal and external partners.
- Manage and review projects to confirm compliance with quality standards, brand guidelines, and platform-specific requirements, working under the direction of the Creative Director.
- Produce digital reels and motion graphics for in-branch digital signage, digital billboards, and in-stadium signage.
- Develop support materials for branches including direct mail, posters, flyers, buckslips, signage, events, journal ads, and custom giveaways.
- Craft custom illustrations and icons for use across designs.
- Work in tandem with Digital Marketing and outside agencies to create compelling designs for websites, email marketing templates, social media channels, and other digital outlets.
- Manage multiple projects simultaneously and effectively prioritize tasks based on urgency without compromising quality.
- Remain current with industry trends, emerging technologies, and evolving best practices.
- Pursue opportunities to enhance workflows, templates, and tools to optimize efficiency, scalability, and overall quality.
- Partner with vendors to create assets for partnerships.
- Perform additional duties as assigned.
SKILLS, EDUCATION, & EXPERIENCE
- Bachelor’s degree in either graphic design, illustration, visual communication or related field.
- 5 + years of established visual design experience within marketing or advertising agencies, retail organizations, in-house teams, or a combination thereof; experience with financial services firms is preferred, though not mandatory.
- Must have a strong portfolio that demonstrates exceptional visual craft in multiple mediums.
- Comprehensive understanding of, and passion for, core design principles including typography, color theory, layout, and spatial composition.
- Advanced proficiency with Adobe Creative Cloud, including expert-level skills in Photoshop, Illustrator, InDesign, After Effects, and Premiere.
- Solid working knowledge of Figma, with proven ability to collaborate, review, and contribute effectively to shared design files.
- Demonstrated experience in photo retouching and color correction.
- Familiarity with Microsoft Office Suite and Microsoft operating systems.
- Exceptional communication and collaboration capabilities, paired with meticulous attention to detail and high-quality craftsmanship.
- Ability to work independently while making positive contributions within a team setting.
- Background in mentoring or providing guidance to junior designers.
- Experience in video and/or podcast editing is advantageous.
- Web development experience is considered a plus.
Visa sponsorship not available.
We are an equal opportunity employer and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, military and/or veteran status, or any other Federal or State legally-protected classes.
Top Skills
What We Do
As the largest state-chartered savings bank in New York, with over $16.8B in assets, Apple Bank offers a full range of retail banking services to individuals and businesses across the five boroughs of New York City, Long Island, Westchester and Rockland counties, and New Jersey. No employee or applicant for employment will be discriminated against because of race, color, religion, sex, sexual orientation, gender identity, pregnancy and lactation accommodations, arrest or conviction records, credit history, caregiver, domestic violence victim status, national origin, disability, age, immigration or citizenship status, marital status, military and/or veteran status, or any other Federal or State legally-protected classes.
