Senior Visual Designer, Brand Marketing

Job Description:Senior Visual Designer, Brand Marketing 

Dow Jones       Job Location NYC       Job ID  50389

About the Role:

Dow Jones and The Wall Street Journal are seeking a dynamic, highly skilled, and collaborative Senior Visual Designer to join the Brand Marketing team. This role focuses on designing and executing visual identities, websites, and digital assets for our events brands.

Reporting to the Events Design Lead, this role balances brand guardianship with design flexibility, ensuring visual identities remain consistent while evolving across seasonal and cyclical events marketing. The ideal candidate has deep brand design experience, with expertise in visual design and UI/website design, and demonstrated excellence in typography and digital type hierarchy. Experience in event branding or design for event marketing is a plus.

The Senior Visual Designer will work collaboratively with Brand, Marketing, UX, and Development teams to deliver visually compelling, high-quality work that reinforces brand integrity across customer journeys and digital platforms. This position is focused on digital and brand design for events marketing; it is not a design role for physical or on-site environments.

Reports to: Events Design Lead, Brand Marketing

You Will:Branding & Visual Identity

• Create new visual identities and extend or refine existing identities across event marketing initiatives and websites.
   

• Ensure brand consistency, quality, and fidelity while adapting visual expression for seasonal and cyclical events marketing.
   

• Apply expert knowledge of typography, type hierarchy, color, and composition across visual and digital experiences.
   

Website & Digital Design

• Design and refine websites and digital platforms for events, implementing and expanding events visual identities, and applying UI best practices and UX foundations.

• Produce high-fidelity, dev-ready Figma files that reflect our brand standards and visual identities.
   

• Work closely with development teams to ensure design intent is accurately translated into functional digital experiences.
   

• Demonstrate a working knowledge of CMS tools, including WordPress, to support the production of scalable, maintainable web experiences.
   

• Apply responsive design, accessibility, and usability standards to all digital assets.
   

Collaboration & Execution

• Act as a brand advocate, supporting decision-making that aligns with strategic goals and brand guidelines.
   

• Partner with Events Marketing, UX, and Dev/Eng teams to plan, execute, and iterate design solutions.
   

• Participate in design reviews, feedback cycles, and brainstorming sessions to ensure high-quality output.
   

Event Marketing Awareness & Trends

• Understand the cyclical nature of events marketing, including phases of campaign planning, promotion, and post-event activities.
   

• Flex brand identities to reflect seasonal changes and event-specific needs while maintaining foundational brand principles.
   

• Stay current on event marketing trends, competitor activity, and industry best practices, and share insights to inspire innovation and elevate the team’s work.
   

What You’ll Do

• Develop, evolve, and implement visual identities for events, designing both foundational elements and flexible adaptations.
   

• Design and iterate websites and digital touchpoints that align with UX principles and CMS requirements.
   

• Champion brand consistency and elevate visual design standards across events projects.
   

• Ensure all outputs are on-brand, visually compelling, and optimized for audience engagement.
   

• Use advanced Figma functionality for theming tokens, components.

• Collaborate with cross-functional teams, including Events Marketing, UX, and Development, to deliver high-quality design on time.
   

• Maintain awareness of industry trends in branding, web design, typography, and events marketing to inspire innovation.
   

You Have:

• 5–7 years of experience in brand design and visual design, with proven ability to create and refine visual identities.

• Experience designing websites and digital platforms; working knowledge of CMS tools, including WordPress, required.
   

• Exceptional eye for typography, type hierarchy, layout, and overall design quality.
   

• Strong understanding of UI design, UX foundations, and digital design best practices.
   

• Proven track record of working in very close collaboration with UX teams, dev teams,  engineering and UX program managers.
   

• Experience in event branding or marketing is a plus.
   

• Expertise in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign; After Effects a plus).
   

• Collaborative, design-forward, and able to champion brand while adapting solutions.
   

• Ability to manage multiple projects and priorities within cyclical and seasonal events marketing.
   

• Familiarity with design systems and the ability to apply them consistently across digital touchpoints.
   

• This role is not responsible for on-site events design or production.
   

Our Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Learn more about all our US benefits

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at [email protected]. Please put "Reasonable Accommodation" in the subject line. This inbox will not be monitored for application status updates.

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area:

Dow Jones - Marketing

Job Category:

Creative & Design

Union Status:

Union role

Pay Range: 90,000.00 - 110,000.00

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..