Senior Video Content Creator & Content Strategist-Matrimony

In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalizing.

Today, Lokal is a house of focused apps, many products, one mission:
to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved. We now operate dozens of live apps across categories like:

• Edutainment & Skill Learning – practical skills and learning in regional languages (GyanTV)
• Matrimonial Matchmaking – hyperlocal, compatibility-first partner search (Lokal Matrimony)
• Agri Consulting – farmer-first advisory in local languages (AgriLokal)
• Local Jobs – blue- and grey-collar opportunities close to home (Lokal Jobs, Sahi Jobs)
• Social & Community – Place to find & post social updates (Lokal app)
• Emotional Well-being & Peer Support – safe spaces to talk and feel heard (Dostt & Eaze)
• Astrology & Guidance – instant access to trusted Astrologers via chat and voice (AstroLokal)
• Advisory Services – early bets in legal help, financial guidance, career counselling, and more

Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line to what they came for. This is the story new teammates walk into:
a company that started as a WhatsApp group, became a family of focused apps, and kept one belief at the Centre — access changes lives. We ship fast. We learn fast. We build for Bharat. We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital.

About Lokal Matrimony

Lokal Matrimony is a hyperlocal matrimony platform focused on helping people discover compatible life partners based on their preferences, community, and regional connections. Our mission is to make partner search more relevant, convenient, and accessible through a compatibility-first approach that helps users find meaningful relationships.

We are looking for a creative, audience-focused Senior Video Content Creator / Creative Strategist who can bring the Lokal Matrimony experience to life through engaging UGC videos, relatable storytelling, product explainers, and high-performing video ads. The role will focus on developing creative strategies, producing compelling content for male and female audiences, building trust, communicating the product’s value, and driving engagement and app installs through platforms such as Meta and Google.

Role Overview:

We’re looking for a Senior Video Content Creator / Creative Strategist to lead creative ideation, scriptwriting, and video content development for Lokal Matrimony.

The role requires strong content strategy, storytelling, on-camera presentation, audience research, and performance marketing expertise, with the ability to translate audience insights and product features into compelling UGC videos, promotional reels, and high-converting ad creatives. The ideal candidate should be comfortable leading content creation, experimenting with creative variations, analyzing campaign performance, and optimizing content to improve engagement and conversions.

Key Responsibilities

• Develop content strategies and write high-converting scripts for UGC videos, product explainers, informative reels, and promotional video ads for Lokal Matrimony.
• Create multiple hooks, concepts, scripts, and creative variations for Meta and Google/YouTube Ads targeting both male and female audiences.
• Lead on-camera content creation and deliver engaging, relatable, and persuasive presentations.
• Develop creative concepts that communicate Lokal Matrimony’s value proposition, product features, and compatibility-first partner search experience.
• Research audience preferences, consumer behavior, regional trends, and competitor campaigns to identify content opportunities.
• Collaborate with videographers and marketing teams on video shoots, production, editing, and creative execution.
• Analyze creative performance using metrics such as CTR, CPC, CPA, conversions, and app installs to identify opportunities for improvement.
• Work closely with the Performance Marketing team to develop and test creatives for different audience segments and campaign objectives.
• Optimize scripts, hooks, messaging, and video formats based on campaign results and audience insights.
• Stay updated on UGC trends, Instagram Reels, YouTube Shorts, and emerging digital advertising formats to drive creative innovation and campaign performance.

• Bachelor’s degree in Marketing, Communications, Media, Journalism, Business, or a related field is preferred but not mandatory.
• 2–4 years of experience in video content creation, creative strategy, scriptwriting, performance marketing creatives, or a related role.
• Strong Hindi and English communication and scriptwriting skills. Kannada or other regional languages are an advantage.
• Proven experience developing video creatives for Meta and Google/YouTube Ads.
• Strong storytelling, content strategy, audience research, and creative ideation skills.
• Excellent on-camera communication and presentation skills.
• Understanding of UGC videos, product explainers, promotional reels, and performance-driven advertising content.
• Ability to analyze creative performance metrics and use insights to improve content effectiveness.
• Familiarity with video editing tools such as CapCut, Adobe Premiere Pro, or similar tools is preferred.
• Strong creative judgment, collaboration, communication, and problem-solving skills.
• Experience working with consumer apps, D2C brands, digital marketing, or performance marketing teams is an advantage.

• Comfortable leading on-camera content creation and developing creator-led video concepts.
• Able to independently develop creative strategies, scripts, and multiple ad variations.
• Understands how to balance engaging storytelling with performance marketing objectives.
• Uses data and audience insights to refine creative concepts and improve campaign outcomes.
• Interested in matrimony platforms, relationships, consumer apps, and audience-focused storytelling.