The Role
Lead company-wide sales strategy and a high-performing wholesale sales organization. Set revenue targets, manage forecasting and budgets, expand existing and new customer relationships, oversee independent sales agencies, and partner cross-functionally (merchandising, marketing, operations, supply chain, finance) to drive profitable growth and excellent customer experiences. Represent the company at trade shows and industry events.
Summary Generated by Built In
Job Title: Senior Vice President of Sales
Position Summary:
Mud Pie is a leading lifestyle brand specializing in home décor, gifts, and apparel, known for creating thoughtfully designed products that celebrate life's everyday moments. We are a collaborative organization with a strong focus on creativity, quality, and delivering products our customers love.
Mud Pie is seeking an experienced and visionary Senior Vice President of Sales to serve as a key member of the leadership team. Reporting directly to the Chief Executive Officer, this role is responsible for developing and executing the Company's overall commercial strategy, leading a high-performing sales organization, and driving sustainable revenue growth across all wholesale channels.
This is one of the Company's critical leadership positions, responsible for translating business strategy into commercial execution while building strong customer relationships and fostering collaboration across the organization. The Senior Vice President of Sales will partner closely with Product Development, Merchandising, Marketing, Customer Experience, Operations, Supply Chain, Finance, and Executive Leadership to ensure a seamless customer experience, bring compelling products to market, and position Mud Pie for continued growth.
The ideal candidate is an accomplished sales leader with a proven track record of growing revenue, developing high-performing teams, strengthening customer partnerships, identifying new business opportunities, and leading organizations through periods of growth and transformation.
Essential Duties and Responsibilities:
Executive Leadership
- Develop and execute the Company's overall sales strategy to drive profitable, sustainable revenue growth across all wholesale channels.
- Serve as a strategic member of the leadership team, contributing to overall business planning, organizational priorities, and long-term growth initiatives.
- Establish annual sales objectives, revenue targets, budgets, forecasts, and performance metrics aligned with Company goals.
- Lead and optimize the Company's independent sales representative network by establishing clear performance expectations, coaching and developing agency partners, evaluating territory effectiveness, and ensuring consistent execution against Company’s objectives.
- Build, mentor, and lead a high-performing sales organization focused on accountability, collaboration, customer partnership, and results.
- Drive revenue growth through expansion of existing customer relationships while identifying and securing new business opportunities.
- Develop sales strategies that maximize market share, improve customer retention, and strengthen Mud Pie's position within the marketplace.
- Lead customer segmentation, account planning, forecasting, and sales performance management.
- Monitor industry trends, competitive activity, and customer insights to identify emerging opportunities and potential risks.
- Evaluate new channels, partnerships, and strategic growth opportunities.
- Partner closely with Merchandising and Product Development to ensure assortments align with customer needs, market trends, and sales opportunities.
- Collaborate with Marketing to develop customer-focused campaigns, sales tools, promotional strategies, and go-to-market initiatives.
- Work alongside Customer Experience to ensure exceptional service, strong customer retention, and consistent execution across every customer touchpoint.
- Partner with Operations, Supply Chain, and Finance to improve forecasting accuracy, inventory planning, fulfillment, profitability, and operational efficiency.
- Foster strong communication and alignment across departments to ensure organizational priorities are executed effectively.
- Build and maintain executive-level relationships with key customers and strategic partners.
- Lead complex customer negotiations and business reviews while identifying opportunities to expand partnerships.
- Oversee sales reporting, forecasting, pipeline management, and performance analytics to drive informed decision-making.
- Build strong partnerships with independent sales agencies through regular business reviews, field engagement, performance coaching, and accountability for customer growth and market development.
- Represent Mud Pie at major trade shows, customer meetings, industry events, and strategic partner engagements.
- Bachelor's degree required.
- 15+ years of progressive sales leadership experience within wholesale consumer products, home décor, gift, apparel, lifestyle, or related industries.
- Proven leadership experience leading high-performing sales organizations with responsibility for revenue growth, forecasting, budgeting, and strategic planning.
- Demonstrated success developing new business while expanding existing customer relationships.
- Strong understanding of wholesale distribution, retail partnerships, and national account management.
- Proven ability to develop and execute comprehensive sales strategies that drive measurable business results.
- Demonstrated success leading and developing independent sales representative organizations and/or geographically dispersed outside sales teams.
- Experience leading cross-functional initiatives involving Sales, Customer Experience, Marketing, Merchandising, Product Development, Operations, Supply Chain, and Finance.
- Exceptional leadership, coaching, communication, negotiation, and relationship-building skills.
- Strong analytical and financial acumen with experience leveraging data to drive strategic decisions.
- Ability to influence at all levels of the organization while fostering a collaborative, team-oriented culture.
- Willingness to travel as needed to support customers, industry events, and business initiatives.
Skills Required
- Bachelor's degree
- 15+ years progressive sales leadership experience in wholesale consumer products, home decor, gift, apparel, lifestyle, or related industries
- Proven track record of revenue growth, forecasting, budgeting, and strategic sales planning
- Experience developing new business and expanding existing customer relationships
- Strong understanding of wholesale distribution, retail partnerships, and national account management
- Experience leading independent sales representative organizations and/or geographically dispersed outside sales teams
- Experience leading cross-functional initiatives with Sales, Customer Experience, Marketing, Merchandising, Product Development, Operations, Supply Chain, and Finance
- Exceptional leadership, coaching, communication, negotiation, and relationship-building skills
- Strong analytical and financial acumen; experience leveraging data to drive decisions
- Ability to influence at all organizational levels and foster a collaborative culture
- Willingness to travel as needed for customers, industry events, and business initiatives
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The Company
What We Do
Mud Pie is a home décor and lifestyle brand founded in 1988. The company designs, manufactures, and distributes thousands of new products each season across three divisions: Home, Kids, and Women. Headquartered in Atlanta, GA, Mud Pie sells to over 12,000 specialty retailers nationwide and directly to consumers through its official website.
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