SVP, Markets Content, Investments Marketing
At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.
Recognized as a top destination for innovators, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.
We’re seeking a future team member for the role of SVP, Markets Content to join our BNY Investment Marketing team. This role is located in New York, New York.
In this role, you’ll make an impact in the following ways:
The SVP, Markets Content within Investments will lead a high-performing team of content strategists and writers. This experienced, visionary leader will architect and execute a differentiated content strategy that drives demand, deepens client relationships, and advances BNY’s commercial objectives across institutional and wealth segments. The role requires a blend of market expertise, editorial excellence, and commercial acumen—ensuring BNY’s point of view stands out in a crowded marketplace and consistently progresses a coherent, compelling story.
In partnership with the Segment Content Teams, lead and develop a best-in-class content organization with clear objectives, KPIs, and operating rhythms and foster a culture of creativity, accountability, and continuous improvement.
Build a differentiated markets content strategy with defined editorial vision and content roadmap for Investments—grounded in client needs, market insights, and commercial priorities.
Partner across the organization, particularly with the Segment and Channel Strategy teams, to translate commercial priorities into targeted content programs (campaigns, sequenced series, anchor pieces, “always-on” content, sales enablement).
Elevate BNY Investments’ voice in the market with timely, bold, and credible content—integrating proprietary data, research, and practitioner perspectives.
Uphold standards of operational excellence and governance such as editorial standards and processes for quality, accuracy, compliance, and brand consistency. Manage the content calendar, workflows, and production stack across channels (web, email, social, video, events, sales enablement).
Adopt a test-and-learn mindset to build and improve our performance frameworks (reach, engagement, influence, pipeline contribution), establish feedback loops and use analytics to test formats, messages, distribution tactics.
To be successful in this role, we’re seeking the following:
12+ years in content leadership within investments, asset management, capital markets, or related financial services; proven track record building content engines that drive commercial impact, including a publishing background with demonstrated ability to drive demand.
Deep understanding of markets and investment topics (macro, fixed income, equities, alternatives, liquidity, ETFs/indexes) and the needs of institutional and wealth clients.
Demonstrated success leading multi-disciplinary teams and managing complex editorial calendars across channels.
Exceptional editorial judgment, writing/editing skills, and talent for simplifying complex market narratives.
Strong commercial orientation; fluency in marketing funnels, client journeys, and sales enablement.
Data-driven mindset; experience with content analytics, marketing automation, CRM alignment, and A/B testing.
Experience navigating brand, legal, compliance, and risk requirements for public-facing financial content.
At BNY, our culture speaks for itself, check out the latest BNY news at:
BNY Newsroom
BNY LinkedIn
Here’s a few of our recent awards:
- America’s Most Innovative Companies, Fortune, 2025
- World’s Most Admired Companies, Fortune 2025
- “Most Just Companies”, Just Capital and CNBC, 2025
BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/In
BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $126,000 and $180,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs.
This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.
At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.
Recognized as a top destination for innovators, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary. About the TeamAt BNY, our culture speaks for itself, check out the latest BNY news at BNY Newsroom & BNY LinkedIn
Here’s a few of our recent awards:
- America’s Most Innovative Companies, Fortune, 2025
- World’s Most Admired Companies, Fortune 2025
- “Most Just Companies”, Just Capital and CNBC, 2025
Our Benefits and Rewards:
BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
BNY assesses market data to ensure a competitive compensation package for our employees. The expected base salary for this position when employment commences can be found in the Job Info section at the bottom of the posting.
Base salary offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. Base salary is only part of the total rewards package, which may include eligibility for an annual discretionary incentive award. Subject to the terms and conditions of the applicable plans then in effect, eligible employees may enroll in a 401(k) plan as well as participate in Company-sponsored medical, dental, vision, and basic life insurance plans for the employee and the employee’s eligible dependents. Eligible employees also may receive other benefits (including various paid time off benefits, such as vacation and sick time), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
If hired, the employee will be in an “at will” position and the Company reserves the right to modify base salary (as well as any other discretionary payments or compensation programs) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
Skills Required
- 12+ years in content leadership within investments or financial services
- Deep understanding of markets and investment topics
- Demonstrated success leading multi-disciplinary teams
- Exceptional editorial judgment and writing/editing skills
- Strong commercial orientation and fluency in marketing funnels
- Data-driven mindset and experience with content analytics and A/B testing
- Experience navigating brand, legal, compliance, and risk requirements
BNY Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about BNY and has not been reviewed or approved by BNY.
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Healthcare Strength — Health coverage includes comprehensive options with a $0‑premium plan for eligible lower earners, expanded mental‑health support with personalized therapy, and strong income protection through short‑ and long‑term disability. These features have been recently enhanced and are paired with dental and vision coverage.
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Parental & Family Support — Parental leave provides 16 weeks of fully paid time for all parents, with added support such as adoption assistance. This breadth offers strong coverage for major family events.
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Retirement Support — The 401(k) program includes a company match and Roth options to support long‑term savings. Additional financial programs like tuition assistance and savings vehicles complement retirement readiness.
BNY Insights
What We Do
We help make money work for the world — managing it, moving it and keeping it safe. As a leading global financial services company at the center of the world’s financial system, we touch nearly 20% of the world’s investable assets. Today we help over 90% of Fortune 100 companies and nearly all the top 100 banks globally access the money they need. For 240 years we have partnered alongside our clients to create solutions that benefit businesses, communities and people everywhere.
