Senior Vice President, Head of Paid Media

SVP, Head of Paid Media Marketing

We’re seeking a future team member for the role of SVP, Head of Paid Media to join our Marketing team. This role is located in New York City. 

In this role, you’ll make an impact in the following ways: 

• Define and lead BNY’s global paid media strategy in alignment with enterprise brand, business, and client growth priorities.

• Build paid media programs designed primarily for B2B audiences, with a strong focus on precision targeting, niche segments, and high-value decision-makers rather than broad consumer scale.

• Oversee paid media efforts targeting ultra-high-net-worth consumer audiences where relevant, ensuring messaging, channel strategy, and audience selection reflect the expectations of highly selective, premium segments.

• Manage paid media investment with a disciplined approach, optimizing relatively modest budgets for maximum efficiency, effectiveness, and measurable business impact.

• Prioritize quality of audience reach over volume, using data, account-based marketing principles, and advanced segmentation to connect with institutional, intermediary, and specialized client audiences.

• Partner closely with brand, content, product marketing, analytics, digital, regional marketing, and business stakeholders to ensure paid media supports integrated campaign objectives and commercial priorities.

• Establish a rigorous measurement framework that links media performance to brand outcomes, engagement, lead quality, pipeline influence, and other business-relevant KPIs.

• Evaluate and select the right channel mix across search, social, programmatic, direct buys, and emerging platforms based on audience behavior, business value, and return on investment.

• Lead agency and external partner relationships, setting clear expectations on strategy, execution, testing, reporting, governance, and cost management.

• Ensure all paid media activity complies with legal, regulatory, risk, privacy, and brand standards across markets, while continuously improving operating models, testing approaches, and campaign performance.
   

To be successful in this role, we’re seeking the following: 

• Bachelor’s degree 

• 8-10 years of paid media experience.  Prefer experience in both agency and corporate settings. Significant experience leading paid media strategy for complex global organizations, ideally within financial services, professional services, or other highly regulated B2B environments ideal. 

• Deep expertise in B2B paid media, including audience-first planning, account-based approaches, long-consideration buying journeys, and optimization toward business outcomes rather than consumer-scale metrics.

• Demonstrated ability to market effectively to niche and hard-to-reach audiences, including senior business decision-makers, institutional buyers, and specialized segments.

• Experience developing paid media strategies for premium or ultra-high-net-worth audiences, with a clear understanding of discretion, brand standards, and high-touch audience engagement.

• Strong commercial and analytical mindset, with a track record of managing smaller or more constrained budgets strategically and proving impact through disciplined measurement and optimization.

• Advanced knowledge of paid search, paid social, programmatic, publisher partnerships, audience targeting, attribution, testing, and performance reporting.

• Experience operating successfully in regulated environments with strong understanding of governance, compliance, privacy, approval processes, and reputational risk considerations.

• Proven leadership skills, including managing agencies, influencing senior stakeholders, and working across global, regional, and cross-functional teams.

• Ability to translate complex business objectives into clear media strategies, execution plans, and actionable insights for both marketing and executive audiences.

• Strong communication, judgment, and prioritization skills, with the ability to balance brand building, business performance, and operational discipline in a resource-conscious environment.

About Us

At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.

Recognized as a top destination for innovators, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary. About the Team

At BNY, our culture speaks for itself, check out the latest BNY news at BNY Newsroom & BNY LinkedIn

 Here’s a few of our recent awards:

• America’s Most Innovative Companies, Fortune, 2025
• World’s Most Admired Companies, Fortune 2025
• “Most Just Companies”, Just Capital and CNBC, 2025

Our Benefits and Rewards:

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

BNY assesses market data to ensure a competitive compensation package for our employees. The expected base salary for this position when employment commences can be found in the Job Info section at the bottom of the posting. 

Base salary offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. Base salary is only part of the total rewards package, which may include eligibility for an annual discretionary incentive award. Subject to the terms and conditions of the applicable plans then in effect, eligible employees may enroll in a 401(k) plan as well as participate in Company-sponsored medical, dental, vision, and basic life insurance plans for the employee and the employee’s eligible dependents. Eligible employees also may receive other benefits (including various paid time off benefits, such as vacation and sick time), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, the employee will be in an “at will” position and the Company reserves the right to modify base salary (as well as any other discretionary payments or compensation programs) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.