The Role
Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
We’re looking for a Senior Vice President, Creator Marketing to lead a significant portfolio of clients, with a primary focus on tech and B2B sectors. This role is ideal for a strategic leader who can shape and scale integrated creator marketing programs that deliver measurable business outcomes while driving innovation across platforms and sectors.
As a senior leader in Edelman’s growing Creator Marketing practice, you’ll be responsible for managing complex accounts, leading high-performing teams, and developing cross-channel campaigns that meet and exceed client goals. You’ll also play a key role in mentoring talent, driving operational excellence, and evolving our Creator Marketing vision to meet the dynamic needs of the marketplace.
WHAT YOU'LL DO
- Lead integrated marketing strategies across paid, earned, owned, and shared media channels.
- Oversee large-scale programs and ensure strategic alignment with client goals.
- Partner with senior leaders across creative, strategy, and account teams to conceptualize and pitch innovative creator solutions.
- Champion creator partnerships on emerging platforms including Reddit, Substack, Discord, and Twitch—while staying rooted in staples like YouTube, Instagram, and TikTok.
- Interpret business and cultural data to inform high-impact creator activations.
- Drive commercial growth with current and prospective clients, especially in the tech and B2B space.
- Manage cross-functional teams, mentoring talent and fostering a culture of curiosity, collaboration, and accountability.
- Develop program budgets and forecasting with operational excellence.
- Drive growth by leading new business efforts, elevating creative and strategic output, and nurturing a high-performing team.
- Drive a collaborative culture across Creator teams and other Edelman offerings and communities to enhance overall culture, effectiveness, efficiencies and best work on behalf of agency.
WHO YOU ARE
- A proven leader in creator marketing with a track record of scaling programs and teams.
- A trusted partner for clients and internal stakeholders as a leader who actively listens, and navigates conflicts with a sense of urgency and resolution
- Deeply familiar with the influencer landscape, including creator tiers, digital platforms, legal and compliance frameworks, and measurement methodologies.
- Strong champion of organizational processes and new services under the Creator Marketing umbrella.
- Passionate about emerging technology and its intersection with storytelling and audience engagement.
- Models and mentors across the business, despite their focus and portfolio.
- Equally strategic and operational - you think big, execute brilliantly, and sweat the details.
- An inclusive, collaborative leader who thrives in matrixed environments and empowers others to do their best work.
- Future-focused, trend-savvy, and hungry to keep learning.
BASIC QUALIFICATIONS
- 10+ years of relevant experience in communications marketing and/or related fields
- A bachelor’s degree or equivalent work experience
PREFERRED QUALIFICATIONS
- Demonstrated success leading creator marketing strategies in agency or brand environments
- Experience working with tech and B2B clients. Consumer experience is a great bonus
- Deep expertise in creator partnerships, content strategy, and ROI-focused campaign development
- Proven track record of leading a high-performing team
- Direct experience managing multiple direct reports at the manager level
- Proven track record of growing business at scale
- International/Global experience is a nice to have but not mandatory
- Demonstrated pulse on creator marketing trends, platform innovations, and emerging talent, bringing fresh thinking to every brief.
- Strong track record of growing new business
- Exceptional verbal and written communication skills
#LI-BG1
An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.
DJE Holdings offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.
DJE Holdings provides equal employment opportunities to applicants and employees. DJE Holdings is a federal contractor or subcontractor subject to certain governmental recordkeeping and reporting requirements for the administration of civil right laws and regulations. Employment decisions are made on the basis of job-related criteria without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, marital status, age, genetic information, national origin, disability, military, or veteran status, or any other classification protected by applicable law. We invite all applicants to voluntarily self-identify their race, ethnicity, and gender. Submission of the information on this form is strictly voluntary and refusal to provide it will not subject you to any adverse treatment. Information obtained will be retained in a confidential file and separate from personnel records. This information may only be used in accordance with the provision of applicable federal laws, executive orders, and regulations. If you want more information about any of the sections, please check with a company representative.
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The Company
What We Do
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders. We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements. Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company. We use our profits to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as a responsible citizen of the world. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society. Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities
