Senior Vice President, Communications, Brand & Marketing

Senior Vice President, Communications, Brand & Marketing

Good360 is Closing the Need Gap to Open Opportunity for All

Join a fast-growing organization with a strong culture and powerful mission! As the global leader in product philanthropy and purposeful giving, Good360 partners with more than 400 socially responsible companies to source highly needed donated goods and distribute them through our network of more than 100,000 diverse nonprofits that support people in need. Good360 is the link between organizations with so much to give and communities in critical need, closing that gap and opening new opportunities for all. Since 1983, Good360 has distributed more than $18 billion in needed goods, including more than $3 billion in goods in 2025 alone. Good360 has been named the #2 charity on the Forbes list of America’s Top 100 Charities for 2023 and 2024 and has a 4-star Charity Navigator rating.

The organization has also been recognized as both a top workplace in the Washington, DC metro area (by the Washington Post) and as a top nonprofit to work for in the United States (by NonProfit Times).  

Position Summary

Good360 is seeking an innovative and strategic Senior Vice President, Communications, Brand & Marketing to lead the organization's brand, marketing, communications, and public relations functions. As a member of the Senior Leadership Team, this leader drives communications, media and engagement strategy, brand expansion, and innovation, while ensuring operational excellence, fiscal stewardship, and alignment with enterprise priorities. 

The ideal candidate is an entrepreneurial leader who thrives in fast-paced, mission-driven environments. This individual combines strategic thinking with hands-on execution, brings both analytical discipline and creative problem-solving, and has the vision to identify opportunities before others do. They possess a high sense of urgency, embrace innovation, challenge conventional thinking, and inspire teams to move quickly while delivering exceptional results. Equally comfortable developing long-term strategies and rolling up their sleeves to execute, this leader is energized by building, testing, refining, and continuously improving how Good360 engages the world.

Key Responsibilities include, but are not limited to the following

• Define the strategic direction and an operating model for marketing and communications, ensuring consistent execution, scalability, and sustained brand growth. 
• Drive Good360's thought leadership and market positioning, establishing the organization and its executive leaders as authoritative voices in product philanthropy, disaster recovery, and corporate social responsibility while differentiating the brand across a competitive landscape. 
• Build and lead a cross-functional collaboration framework across Resource Development, Programs, Disaster Recovery, and Corporate Partnerships to uncover and optimize marketing and communications opportunities, deepen partnerships, and increase return on investment. 
• Build the infrastructure and strategy for high-level influencer and celebrity engagement grounded in authentic mission alignment, cultivating ambassadors and high-profile voices who amplify Good360's impact and extend its reach to new audiences. 
• Oversee reputation monitoring, brand benchmarking, and analytics to assess impact and inform continuous improvement and data-driven decision making. 

Brand Strategy & Positioning

• Develop and lead Good360's enterprise brand strategy, ensuring a clear, differentiated, and compelling market position that reflects the organization's mission, impact, and long-term strategic objectives.
• Guide brand architecture, messaging, visual identity, and positioning across all audiences while maintaining consistency throughout every communication channel and stakeholder touchpoint.

Marketing Strategy & Digital Growth

• Lead integrated marketing strategies that increase awareness, engagement, and measurable business results across digital, traditional, and emerging platforms.
• Oversee website strategy, digital marketing, email communications, social media, paid media, SEO/SEM, analytics, and marketing technology to optimize performance and continuously improve audience engagement.

Communications, Public Relations & Earned Media

• Develop and execute an integrated communications strategy that strengthens Good360's visibility and influence nationally.
• Cultivate relationships with media, industry organizations, and strategic partners to secure meaningful earned media coverage while positioning Good360 and its executive leadership as recognized thought leaders in product philanthropy, disaster recovery, corporate social responsibility, and nonprofit innovation.
• Lead executive communications, speech development, awards strategy, annual reporting, and external messaging.

Crisis Communications & Reputation Management

• Serve as the organization's executive leader for crisis communications, issues management, and reputation strategy.
• Develop proactive crisis communication plans while providing strategic counsel during disaster response operations, emerging issues, and high-profile organizational events to ensure timely, coordinated, and credible communications.

Content Strategy & Storytelling

• Lead an enterprise-wide content strategy that translates Good360's impact into compelling stories that inspire action, deepen stakeholder engagement, and strengthen organizational reputation.
• Oversee the creation of multimedia content, publications, videos, campaigns, partner stories, and thought leadership that demonstrate measurable impact while reinforcing the organization's brand.

Strategic Campaigns & Partnerships

• Develop integrated marketing campaigns that strengthen corporate partnerships, increase engagement, support fundraising initiatives, and expand public awareness.
• Collaborate across Resource Development, Programs, Disaster Recovery, and Corporate Partnerships to create campaigns that advance organizational priorities and maximize impact.
• Represent Good360 at conferences, industry events, and strategic engagements to strengthen relationships and increase organizational visibility.

Executive Leadership

• Serve as a key member of the senior leadership team, shaping and owning Good360's enterprise-wide communications, brand, and media strategy — advising the CEO and Board on reputational risk and opportunity, positioning the organization as the definitive voice in corporate philanthropy and product donation, and building the internal capability and external partnerships needed to scale visibility and trust across a rapidly growing national platform. 
• Partner closely with executive leadership and the Board of Directors to develop presentations, strategic communications, annual reports, and materials that effectively communicate Good360's vision, strategy, and impact.

Leadership & Team Development

• Build, lead, mentor, and inspire a high-performing marketing and communications team focused on innovation, accountability, collaboration, and measurable results.
• Foster a culture of continuous improvement, creativity, operational excellence, and data-informed decision-making.

• Bachelor’s degree in Marketing, Brand, Business, or a related field (Master’s preferred).
• Minimum of 15 years of progressive leadership experience in marketing, brand, and communications, preferably within the nonprofit or social impact sectors.
• Proven track record of developing and executing successful marketing strategies that drive brand visibility.
• Exceptional leadership skills with experience managing diverse, cross-functional teams and fostering a high-performance culture.
• Strong strategic thinking, analytical, and problem-solving abilities with a results-oriented mindset.
• Excellent communication and interpersonal skills, with the ability to engage and inspire stakeholders at all levels, including board members, donors, and corporate partners.
• Expertise in digital marketing, content strategy, public relations, and donor engagement.
• Commitment to Good360’s mission and values, with a passion for creating social impact and driving positive change.

Leadership Competencies

• Entrepreneurial Mindset – Sees opportunities where others see obstacles and continuously looks for innovative ways to elevate Good360's brand, expand partnerships, and increase organizational impact.
• Creative Problem Solver – Combines strategic thinking with creativity to develop bold, practical solutions that advance organizational objectives.
• High Sense of Urgency – Demonstrates exceptional responsiveness and an ability to move initiatives from concept to execution with speed while maintaining quality.
• Strategic Thinker – Uses research, stakeholder insights, and market intelligence to develop long-term strategies that position Good360 for continued growth and relevance.
• Collaborative Leader – Builds trusted relationships across departments, inspires high-performing teams, and fosters a culture of accountability, innovation, and continuous improvement.
• Data-Informed Decision Maker – Balances creativity with measurable outcomes, using analytics and performance metrics to optimize marketing investments and organizational results.
• Exceptional Communicator – Communicates with clarity, confidence, and influence across internal and external audiences, representing Good360 with professionalism and credibility.
• Decisive Under Ambiguity – Makes sound, timely decisions with imperfect information, adapts quickly to changing priorities, and maintains momentum in a dynamic environment.

Direct Reports

• Senior Director of Brand & Strategic Marketing
• Senior Director of Communications & Public Relations

Benefits

Our team is Good360’s greatest asset. We recognize that our team members contribute valuable skills, knowledge, experience, and passion that is critical to the pursuit of our mission and our progress toward closing the need gap. That is why we offer our team members numerous perks and benefits, including:

• Heath, dental, and vision coverage programs (including competitive deductible and reimbursement policy)
• Short-term and long-term disability and life insurance coverage options
• 403B plan with matching
• Generous and flexible paid time off policy
• Volunteer time off policy
• Hybrid work environment

Salary Range 
Salary commiserate with experience, plus annual bonus potential tied to goal achievement and overall individual and organizational performance

Note: Compensation is based on a candidate's experience, skills, education, and geographic location

Work Location 
Hybrid, based in our Old Town Alexandria, VA office (minimum of two days per week with Tuesday as an anchor day)