Senior Vice President, Client Partner

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As Senior Vice President, Client Partner, you are an executive leader responsible for the health, growth, profitability, and long-term success of a portfolio of Tinuiti's most strategic client relationships.

You serve as both a trusted business advisor to executive client stakeholders and a business owner within Tinuiti, accountable for delivering exceptional client outcomes while growing and strengthening the agency's business. You bring executive leadership to the moments that matter most—guiding transformational strategies, leading executive conversations, navigating complex business challenges, supporting high-profile pitches, and stepping into critical client situations when additional leadership is required.

You balance strategic portfolio leadership with the ability to flex into client engagements, providing executive guidance, resolving complex challenges, and creating alignment across clients and internal teams. Whether leading an enterprise transformation, coaching a team before a board presentation, supporting a client in crisis, or helping win a new strategic partnership, you bring confidence, commercial acumen, and decisive leadership.

Internally, you develop exceptional leaders, foster a culture of ownership and accountability, champion innovation, and partner across Product, Strategy, Analytics, Operations, Finance, People, and Business Development to deliver integrated solutions that drive measurable client and agency growth.

This role requires executive presence, strong commercial judgment, a passion for developing leaders, and a willingness to travel to clients and industry events as business needs require.

Level & Scope

As an executive leader, you oversee a portfolio of strategic client relationships through VP Client Partners and Group Directors while influencing hundreds of team members across multiple disciplines.

You are accountable for portfolio growth, client retention, profitability, executive relationships, leadership development, and the consistent application of Tinuiti's standards across your portfolio.

You partner closely with Business Operations, Finance, Product, Innovation & Growth, Business Development, Analytics, People, Shared Services, and Executive Leadership to influence strategy, improve operational excellence, and accelerate client outcomes.

You represent Tinuiti both internally and externally as a senior leader, trusted advisor, and industry voice.

Key Responsibilities

Executive Client Leadership

• Serve as Executive Sponsor for Tinuiti's most strategic and complex client relationships.

• Build trusted partnerships with C-suite executives and senior client leadership through strategic consultation and business leadership.

• Lead executive conversations around business transformation, investment strategy, organizational change, measurement evolution, and long-term growth.

• Flex seamlessly between portfolio leadership and hands-on client engagement, stepping into accounts during periods of significant opportunity, change, executive transition, or business risk.

• Lead executive recovery efforts for challenged client relationships while creating confidence, alignment, and clear paths forward.

• Represent Tinuiti during executive business reviews, board presentations, strategic planning sessions, contract negotiations, and critical client meetings.

• Travel regularly to client offices and industry events to strengthen executive relationships and support key business moments.

Client Growth & Commercial Leadership

• Own the long-term growth strategy for your portfolio, balancing client success with sustainable agency growth and profitability.

• Identify opportunities to deepen executive relationships, expand Tinuiti's footprint, and create long-term strategic partnerships.

• Lead or actively participate in executive-level pitches, competitive pursuits, contract renewals, and major expansion opportunities.

• Partner with Business Development and Executive Leadership to shape winning strategies, executive narratives, and differentiated solutions.

• Drive same-store growth, cross-sell opportunities, retention, and portfolio expansion through proactive executive engagement.

• Balance client outcomes with commercial performance, ensuring healthy margins, operational excellence, and long-term business value.

Strategic Client Leadership

• Establish the strategic vision across the portfolio, ensuring integrated marketing strategies align to measurable business outcomes.

• Challenge client thinking through thoughtful, data-driven recommendations that create competitive advantage.

• Oversee the most significant planning moments including annual business planning, investment shifts, global expansion, organizational transformation, and market repositioning.

• Ensure client strategies integrate media, measurement, technology, and product capabilities into a cohesive business narrative.

• Coach leaders to deliver executive-ready presentations that simplify complexity and inspire confidence.

Product, AI & Innovation Leadership

• Champion the strategic adoption of Bliss Point and AI-enabled capabilities across the portfolio to improve decision quality, efficiency, and business outcomes.

• Promote product-first thinking by connecting technology, automation, and measurement capabilities to executive business decisions.

• Partner with Product and Innovation teams to influence roadmap priorities based on enterprise client needs.

• Foster a culture of experimentation and innovation by bringing emerging capabilities and industry-leading practices into client strategies.

Data, Measurement & Business Performance

• Ensure portfolio strategies are grounded in measurable business outcomes and modern measurement frameworks.

• Guide executive investment decisions through forecasting, attribution, incrementality, media mix modeling, and business case development.

• Sponsor executive discussions around performance, ensuring decisions are informed by data while remaining practical and commercially sound.

• Partner with Analytics, Product, and Engineering leaders to resolve complex measurement challenges and continuously improve data quality.

Operational Excellence

• Operate the portfolio with the mindset of a business owner, balancing client satisfaction, financial performance, talent, operational excellence, and long-term growth.

• Establish scalable operating principles that improve quality, consistency, and efficiency across the portfolio.

• Remove organizational barriers that slow client outcomes while driving cross-functional collaboration.

• Make timely, informed decisions in ambiguous situations while balancing competing priorities and business objectives.

• Drive continuous improvement through operational innovation, AI adoption, automation, and simplified ways of working.

Leadership & Talent Development

• Build, coach, and inspire high-performing VP Client Partners and Group Directors capable of leading independently and confidently.

• Create a culture of accountability, collaboration, continuous learning, and ownership.

• Coach senior leaders through executive presentations, commercial negotiations, transformational client conversations, and organizational change.

• Build succession plans that strengthen Tinuiti's future leadership pipeline.

• Promote cross-functional collaboration while ensuring leaders consistently model Tinuiti's values and leadership expectations.

External Leadership & Industry Presence

• Represent Tinuiti as a senior executive through industry events, conferences, executive roundtables, partner engagements, and thought leadership opportunities.

• Build meaningful relationships across the marketing ecosystem that strengthen Tinuiti's market position.

• Stay ahead of industry trends, AI innovation, consumer behavior, and measurement evolution to shape agency strategy and client recommendations.

• Serve as a credible executive voice both internally and externally.

Ways of Working

Greatness Attracts Greatness

Raise the standard for leadership, strategic thinking, innovation, and client partnership. Embrace continuous learning, feedback, AI, and emerging technologies that create better outcomes.

Clients Grow. We Grow.

Anchor every recommendation, investment, and decision in measurable business impact while helping clients confidently navigate change.

Culture of Ownership

Lead with accountability. Make decisions. Remove barriers. Solve problems. Create clarity. Build systems that enable others to succeed.

Professional & Technical Qualifications

• 15+ years leading enterprise client portfolios within marketing, consulting, technology, or agency environments.

• Proven success building trusted executive relationships with C-suite stakeholders across complex organizations.

• Demonstrated experience leading enterprise transformation, executive client escalations, and high-profile strategic initiatives.

• Strong commercial acumen with experience managing portfolio growth, profitability, client retention, and expansion.

• Deep expertise across integrated marketing, media, measurement, analytics, and technology-enabled marketing solutions.

• Experience leading executive-level pitches, contract renewals, and strategic business development efforts.

• Proven ability to build and develop high-performing senior leaders while scaling organizational capability.

• Strong executive communication, facilitation, storytelling, and presentation skills.

• Experience influencing cross-functional executive teams without direct authority.

• Deep understanding of AI, marketing technology, automation, and product-led transformation.

• Willingness to travel regularly to clients, Tinuiti offices, partner meetings, and industry events.

Executive Leadership Competencies

Successful leaders in this role consistently demonstrate:

• Executive presence that inspires confidence.

• Strategic and commercial business judgment.

• Exceptional communication and executive storytelling.

• Calm, decisive leadership during ambiguity and change.

• Systems thinking with a bias toward action.

• Curiosity, adaptability, and continuous learning.

• Strong coaching and talent development capabilities.

• Enterprise influence across clients and internal stakeholders.

• Ability to build trusted partnerships that create long-term business value.

Success Measures

Success in this role is measured by outcomes including:

• Portfolio revenue growth

• Same-store growth (SSG)

• Client retention and risk reduction

• Cross-sell revenue and expansion

• Portfolio profitability

• Client satisfaction (cNPS)

• Employee engagement (eNPS)

• Leadership bench strength and succession readiness

• Bliss Point adoption and strategic utilization

• Operational excellence and delivery quality

• Executive client advocacy and long-term partnership growth

The Leader We Are Looking For

You are an executive client leader who combines strategic vision with commercial discipline and exceptional relationship leadership.

You are equally comfortable advising CEOs, leading transformational client conversations, participating in high-stakes pitches, coaching senior leaders, and stepping into complex situations that require executive judgment and decisive action.

You thrive in ambiguity, build trust quickly, elevate those around you, and create environments where clients, teams, and the business can grow together.

Most importantly, you embody Tinuiti's belief that sustainable growth comes from eliminating waste, embracing innovation, and relentlessly delivering measurable business outcomes.

The annual base salary range for this role’s listed level is currently $250,000-$300,000 plus performance bonus.  Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay,  and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq. 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100%

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.