Senior Vice President, Brand Strategy

Posted 10 Days Ago
Be an Early Applicant
New York, NY, USA
In-Office
215K-225K Annually
Senior level
AdTech • Healthtech • Marketing Tech
The Role
Lead brand strategy for healthcare clients, guide cross-functional teams, develop strategic roadmaps, run client workshops, mine insights for creative briefs, support new-business pitches, and mentor strategy talent.
Summary Generated by Built In

In the journey of life, your career should make a difference.

At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™.

About The Role:

Are you a creative Brand Strategist who would be excited working at an agency that's all about making "Health More Human?" Do you believe in challenging convention and bringing fresh perspectives to the table? Do you enjoy working in a collaborative, team-oriented environment? Do you have experience with inspiring and nurturing great ideas? Do you love the thrill of pitching new business? Do you love nurturing strategy talent and leading teams? If so, then this is the perfect opportunity for you.

We are looking for a Senior Vice President, Brand Strategy to join our team and serve as a leader for our fast-growing department! You will report to the Chief Strategy Officer.


You Will:
  • Guide the strategic direction for the brand
  • Collaborate with the Creative, Account, Medical and Engagement Strategy teams on brand and communications strategies
  • Foster an environment that encourages innovative ideas from team members and builds buy-in across the delivery team
  • Create strategic roadmaps that are prioritized based on business objectives and organizational feasibility
  • Develop and facilitate client-facing workshops and strategic planning exercises
  • Provide thought leadership
  • Partner with the Account Management teams to elevate Inizio Evoke as a strategic partner and trusted advisor to clients
  • Mine provocative insights that form the basis for creative strategies
  • Develop inspiring creative briefs and briefings
  • Provide Brand Strategy expertise in new business pitches
  • Partner with clients on market research activities to develop and champion brand platforms and marketing strategy
You Will Bring:
  • 12+ years experience in Brand Strategy/Planning in an agency setting
  • Expertise in both HCP and DTC healthcare communications
  • Demonstrated experience managing a team of strategists
  • Superb communications skills, both written and verbal/presentation
  • An adept storytelling ability; able to simplify and clarify complex concepts
  • Excellent analytical skills
  • A highly collaborative attitude
  • Passion for pitching
  • Curiosity about and ability to utilize a range of data sources including the use of Gen AI & behavioral data

Inizio Evoke provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

The base salary range represents the low and high end of the salary range for this position. This range may differ based on your experience and skill set, geographic location, and cost of living considerations. We consider compensation more than just a base salary – that’s why we also offer an exceptional range of flexible benefits, personal support and tailored learning and development opportunities all designed to help you realize your full potential both in life and at work.
Compensation
$215,000$225,000 USD

Don't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.

Skills Required

  • 12+ years experience in Brand Strategy/Planning in an agency setting
  • Expertise in both HCP and DTC healthcare communications
  • Demonstrated experience managing a team of strategists
  • Superb written and verbal presentation skills
  • Adept storytelling ability; simplify and clarify complex concepts
  • Excellent analytical skills
  • Highly collaborative attitude
  • Passion for pitching and new business
  • Curiosity about and ability to utilize a range of data sources including Gen AI and behavioral data

Inizio Evoke Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Inizio Evoke and has not been reviewed or approved by Inizio Evoke.

  • Healthcare Strength Medical, dental, and vision coverage are complemented by telehealth access and free behavioral health counseling. Wellness incentives and navigation support, plus options like orthodontic coverage, infertility benefits, and pet insurance, broaden the care suite.
  • Retirement Support A 401(k) with company matching and an additional discretionary annual contribution is available. Company-provided life and AD&D insurance and tax-advantaged accounts further reinforce financial security.
  • Leave & Time Off Breadth Flexible time off and hybrid/dynamic working are emphasized. Paid leaves, including parental and military leave, and an 8‑week paid maternity leave that can be extended by two weeks for eligible employees, cover key life events.

Inizio Evoke Insights

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The Company
1,059 Employees
Year Founded: 2006

What We Do

Inizio Evoke is a global health marketing, communications, and transformation platform unlocking growth through data-driven insights and human centricity. We are purpose-built to make Health more human™. With core expertise and specialty brands in Marketing, Comms, Transformation, Access, and Media, we serve as a premier partner for the world's most ambitious healthcare organizations. Inizio Evoke is an Inizio company. Inizio helps clients navigate their clinical development and commercialization journey by connecting best-in-class scientific knowledge, market intelligence, actionable data, cutting-edge technology, communication, and creative execution

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