500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
As a Senior UX Researcher, you will play a critical role within a high-impact growth team in uncovering deep insights that will drive user acquisition, retention, and monetisation. You will work cross-functionally to inform key business decisions and enhance user journeys through rigorous research and strategic recommendations.
Your Experience
Must have:
- At least 5 years of hands-on UX research experience in a fast-paced B2C product environment.
- Strong communication and storytelling skills, with the ability to advocate for research and influence decision-making across teams.
- Expertise in a range of research methods, both evaluative and formative.
- Proven ability to independently lead research projects from conception to completion.
- Ability to uncover meaningful insights and provide actionable recommendations that can be converted into real product enhancements.
- Proactive mindset with a track record of identifying new opportunities for product development through research.
- Experience working with commercial or growth teams, with a focus on monetisation and subscription strategies.
- Comfortable working in a flexible environment with changing priorities.
Nice to have:
- Experience optimising Web funnels and checkout flows, particularly for subscription-based products.
- Experience working with stakeholders of varying research maturity, effectively educating them on the value of UX research in their workflows.
- Training / education or professional background in research methods and study design.
What you'll be doing
You'll be responsible for:
- Pitching, planning, and conducting qualitative and quantitative research on Web onboarding funnels to improve user acquisition, retention, and monetisation.
- Independently managing and executing evaluative and strategic projects, with minimal support.
- Partnering with product managers, product designers, and content designers to optimise user journeys across key narratives (Wellbeing, Trying to conceive & Pregnancy, Web Checkout).
- Collaborating with analysts to understand the impact of experiments, identify friction points in the funnel, and generate new hypotheses.
- Creating impactful research artifacts (e.g. user journey maps, empathy maps, reports) to effectively communicate findings.
- Planning and facilitating workshops to embed findings and ensure they’re acted on.
- Working closely with product managers to define research needs, priorities, and shape the research roadmap.
- Collaborating with other teams (e.g. App onboarding) to share knowledge, align insights, and integrate findings into the broader product strategy.
#LI-Hybrid #LI-AJ1
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
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What We Do
Flo is the essential female health partner. We are building a better future for female health by helping women harness the power of their body signals. --------------- Flo in numbers: --------------- #1 period tracker in the USA by active audience #1 most downloaded female health app worldwide 47 million monthly active users 240 million installs 28M women got pregnant while using Flo (the number indicates users who logged pregnancy in app during 2015-2022) Flo prioritizes safety and keeps a sharp focus on being the most trusted digital source for women's health information. Flo intensively uses Data Science and AI to deliver the most personalized content and services available. Flo is currently available in 22 languages on iOS and Android. 55% of users are located in the US and Europe. We are committed to putting privacy of our users first. Our users trust our technology to keep their sensitive information private and we are responsible for providing a safe and secure platform for them to use. We regularly carry out privacy assessments to monitor risks including data protection impact assessments and third-party risk assessments. In March 2022 Flo completed an external, independent privacy audit which confirmed there are no gaps or weaknesses in our privacy practices.
