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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
Join Our Team: Join our dynamic team at SoFi as a Senior Researcher, working across the business to influence product decisions at various stages of product development. At SoFi, we're dedicated to helping our members achieve financial independence and reach their goals. We aim to be at the center of our members’ financial lives, offering a suite of products and services including credit score monitoring, banking, investing, credit cards, personal loans, student loans, home loans, and more.
What You’ll Do:
- Lead research initiatives that inform product strategy and design, driving user-centered decision-making across the product lifecycle.
- Work collaboratively with cross-functional teams, including product management, design, and engineering, to deliver impactful insights that shape the future of our products.
- Plan, design, execute, and analyze a wide range of user research studies, employing appropriate methodologies (qualitative and quantitative) to address research questions.
- Synthesize research findings into clear, concise, and actionable insights that inform product decisions.
- Lead and contribute to multiple workstreams within and across business areas, collaborating with cross-functional teams as needed.
- As needed, deliver complex projects impacting the business unit and participate in strategy for product team roadmaps.
- As needed, conduct rapid, iterative design-focused research in collaboration with product and design partners.
- Leverage a strong understanding of user and business needs to influence user-focused outcomes, incorporating questions and feedback into decision-making.
- Create artifacts that influence outcomes, consider diverse audiences, and balance vision with feasibility. May leverage tools like leading workshops and/or sprints.
- Stay up-to-date on industry trends and best practices, sharing relevant insights.
- Contribute to the growth and development of research best practices and methodologies within the team.
What You’ll Need:
- Bachelor’s Degree in Human-Computer Interaction, Psychology, Sociology, Anthropology, or a related field (Graduate Degree preferred).
- Five (5)+ years of experience conducting user research in a product development setting.
- Expertise in a variety of qualitative and quantitative research methods, including:
- Industry-standard qualitative methods such as interviewing, usability testing, concept testing, diary studies, tree tests, card sorting, and journey mapping.
- Basic quantitative skills, including sample formulation, survey design and fielding, and descriptive analysis.
- Strong analytical and problem-solving skills, with the ability to synthesize complex information and identify key insights.
- Excellent communication and presentation skills, with the ability to articulate research findings clearly and persuasively.
- Ability to work independently and collaboratively in a fast-paced environment.
- Demonstrated understanding of the tradeoff between rigor and speed in research.
- Strong project management skills, with the ability to manage multiple projects simultaneously.
- A drive for learning and self-improvement, both in terms of research skills and product knowledge within financial services.
Preferred Qualifications:
- Experience with advanced survey design (conjoint, MaxDiff, segmentation, etc.)
- Experience with mixed-methods and/or multi-method research.
- Experience with advanced data analysis, inferential analysis, regression, etc.
- Experience with experimental research design.
Top Skills
What the Team is Saying
What We Do
For over a decade, SoFi has helped transform the Fintech industry by creating financial products and services that help people borrow, save, spend, invest, and protect their money better, so they can achieve financial independence and realize their ambitions. Whether it’s owning a home, saving for retirement, paying off their student loans, or helping our members invest - SoFi is there every step of the way. Want to learn more about how it works? Check it out here: https://www.sofi.com/how-it-works/
Our core values are at the center of how we help our millions of members get their money right. They are our guiding principles for how we think about serving our members, building our company, and most importantly, how we work together. At SoFi, it’s not just what we do - but how we do it.
SoFi is also proud to be the naming rights partner of SoFi Stadium, home of the Los Angeles Chargers and the Los Angeles Rams.
For more information, visit SoFi.com
Why Work With Us
Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation Fintech company using innovative, mobile-first technology to help our members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
For the majority of our workforce who work on a hybrid schedule, the in-office requirement is a handful of days per month!
