Craft:
UX & UIJob Description:
At King, we put players at the heart of everything we do. We’re looking for a passionate Senior UX Designer who thrives on crafting fun, engaging, and meaningful experiences for millions of players around the world. You’ll work closely with a cross-functional team to bring new ideas to life, evolve existing systems, and ensure every design decision balances player delight with business goals. If you’re excited by the challenge of designing for a global audience and shaping the future of free-to-play mobile games, this is the role for you.
Your role within our KingdomAs a Senior UX Designer in Player Value, you'll shape experiences that strengthen motivation, progression, and long-term engagement across Candy Crush Saga.
This role suits someone who brings clarity to ambiguity, connects player needs with product and business goals, and drives strong design direction across complex systems, working closely with Product, Game Design, UI, Art, Data, Engineering, and Leadership to frame opportunities, shape solutions, and deliver player value at scale.
You'll help define how players understand, feel, and act on the value of playing, across progression, rewards, streaks, challenge loops and post-level experiences; the systems that keep players coming back.
ResponsibilitiesOwn UX strategy for Player Value across progression, rewards, streaks, challenges, onboarding, and engagement systems
Lead discovery and problem framing for complex player-facing initiatives, turning insights and constraints into clear direction
Design end-to-end experiences, from flows and prototypes to specs and content, owning quality through delivery
Partner across Product, Game Design, UI, Art, Data, and Engineering, bridging crafts and seniority levels to align teams on feasibility and design quality
Ground decisions in evidence, working with UX Research and Data to iterate and improve over time
Advocate for the player experience and long-term design quality
Extensive senior experience in UX design within the casual gaming industry, with strong systems thinking and a rigorous design methodology
Skilled at balancing player needs, design craft, and product goals to create genuinely impactful experiences
Strong sense of ownership and autonomy, with the confidence to drive work forward independently
Excellent stakeholder management, communication, and facilitation skills that help align teams around a shared vision
Grounded in data and insights, using them to inform and validate design decisions
About King
With a mission of Making the World Playful, King is a leading interactive entertainment company for the mobile world with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile titles such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn and @lifeatking on Instagram.
Skills Required
- Extensive senior experience in UX design within the casual gaming industry
- Strong systems thinking and rigorous design methodology
- Experience shaping progression, rewards, streaks, challenge loops, and post-level experiences
- Ability to lead discovery and problem framing for complex player-facing initiatives
- Design end-to-end experiences including flows, prototypes, specs, and content
- Proven stakeholder management, communication, and facilitation skills
- Experience partnering with Product, Game Design, UI, Art, Data, and Engineering
- Grounded in data and insights; experience working with UX Research and Data to iterate
- Strong sense of ownership and ability to drive work forward independently
King Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about King and has not been reviewed or approved by King.
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Leave & Time Off Breadth — Paid vacation, floating holidays, sick time, a winter holiday break, and substantial paid leaves for life events are part of the package. Offerings are localized by country while maintaining generous time-away support.
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Healthcare Strength — Multiple medical plan options, preventive care coverage, company HSA/HRA contributions, and mental‑health resources are highlighted. Access is tailored to local systems and includes fitness program options.
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Parental & Family Support — Enhanced leave for all parents and family‑building support such as adoption and surrogacy reimbursement are emphasized. Additional paid compassion and bereavement leaves extend support for caregiving needs.
King Insights
What We Do
King is a leading interactive entertainment company in the mobile world. We create unforgettable games that are played around the world every single day, like Candy Crush, our sweet phenomenon. King is an independent unit of Activision Blizzard Inc. which acquired King in February 2016.
