Senior User Experience Researcher

As a Senior User Experience Researcher, you will be instrumental in shaping the strategic direction of digital products and services by uncovering deep user insights. You’ll lead research initiatives across complex transformation projects, helping clients understand their users’ behaviors, motivations, and pain points. Your work will inform design decisions, product strategy, and innovation efforts across industries. 

You’ll collaborate closely with designers, strategists, developers, and stakeholders to ensure that user needs are at the heart of every solution. This role requires a strong foundation in qualitative and quantitative research methods, a passion for storytelling through data, and the ability to influence decision-making at all levels. 

Qualifications 

• Bachelor’s or Master’s degree in Human-Computer Interaction, Psychology, Anthropology, Sociology, or a related field.  

• 6+ years of experience conducting UX research in a consultancy, agency, or non-agency enterprise environment.  

• Demonstrated experience leading research across the full product lifecycle—from discovery to validation.  

• Strong portfolio or case studies showcasing impactful research outcomes and methodologies.  

• Proficiency with research tools such as UserTesting, Optimal Workshop, Dovetail, or similar platforms.  

Capabilities or Skills 

• Research Strategy & Planning: Ability to define research goals, select appropriate methods, define participants and participation incentives, and align research with business objectives. 

• Mixed Methods Expertise: Skilled in both qualitative (e.g., interviews, ethnography) and quantitative (e.g., surveys, analytics) research techniques.  

• Insight Synthesis & Storytelling: Capable of turning complex data into clear, actionable insights that influence design and strategy.  

• Stakeholder Engagement: Strong communicator who can present findings, lead workshops, and build consensus across teams.  

• Ethical & Inclusive Research: Deep understanding of inclusive design principles and ethical research practices across diverse populations.  

Data Analysis Tools & Capabilities 

• Survey & Analytics Platforms: Experience with survey and analytic platforms such as Qualtrics, SurveyMonkey, Google Analytics, and Hotjar for collecting and analyzing user data.  

• Statistical Analysis: Ability to apply statistical techniques to identify patterns, correlations, and trends in user behavior.  

• Data Cleaning & Preparation: Skilled in preparing raw data for analysis, ensuring accuracy and consistency across datasets.  

• Visualization & Reporting: Capable of creating compelling visualizations and dashboards to communicate findings to technical and non-technical audiences.  

• Data Analysis Tools: Proficient in tools such as Excel, SPSS, R, Python (Pandas, NumPy), and data visualization platforms like Tableau or Power BI.  

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Additional Information

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.