500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
- Plan, execute, and scale web user acquisition campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, and Snapchat — building a scalable UA engine
- Own your strategy and KPIs end-to-end: we provide the resources and the "why," you define the "how." No hand-holding, no micro-management — just results
- Monitor and optimize account structure, bidding models, and audience segmentation across platforms
- Lead creative testing frameworks — build and manage scalable systems for testing high volumes of creatives, identify what wins and why, and replicate success at scale
- Drive incremental growth through performance-focused strategy and rapid experimentation
- Own dynamic budget allocation to maximize ROAS
- Use AI tools and automation to streamline reporting, creative testing analysis, campaign optimization, and other recurring UA workflows
- Collaborate closely with analytics, creative, MarTech, and growth teams — guide creative focus, forecast asset delivery, and write clear technical requirements
- Dig into LTV, monetization, and web funnels; when a number moves, you're the first to ask why
- Generate insights from performance data, proactively surface opportunities, and produce regular performance reports and strategic recommendations
- Stay current on industry trends, platform updates, evolving privacy regulations, and emerging AI capabilities relevant to performance marketing
- 5+ years of performance marketing experience in user acquisition, ideally in high-growth environments
- Expert-level experience managing campaigns across Meta Ads and/or Google Ads (incl. DemGen/YT) at scale, with hands-on experience in TikTok Ads and/or Snapchat Ads
- Proven track record managing significant monthly budgets and optimizing for ROAS, CPA, and LTV
- Solid understanding of web attribution principles and experience with tracking/analytics platforms
- Proficiency in BI tools (Looker, Tableau, PowerBI, or similar); comfortable pulling and analyzing data via SQL and/or advanced Excel or Google Sheets
- Practical experience using AI tools to automate or accelerate marketing workflows — reporting, creative analysis, campaign optimization, or process automation more broadly
- Strong communication and project management skills — able to sell ideas and negotiate priorities cross-functionally with stakeholders who don't report to you
- Comfortable with ambiguity: when the roadmap shifts or a problem has no clear playbook, you build the solution rather than wait for one
- Direct communicator who gives and welcomes honest feedback; willing to challenge a broken process or a wrong call
- You care about how UA affects LTV, product retention, and the business bottom line — business owner first, media buyer second
- Upper-intermediate or advanced English proficiency
- Ability to conduct market research and competitor analysis
- Experience in healthtech, wellness, or other strictly regulated verticals is a strong advantage
#LI-Remote
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Skills Required
- 5+ years performance marketing experience in user acquisition
- Expert-level experience managing campaigns on Meta Ads and/or Google Ads
- Hands-on experience with TikTok Ads and/or Snapchat Ads
- Proven track record managing significant monthly budgets and optimizing for ROAS, CPA, and LTV
- Solid understanding of web attribution principles and experience with tracking/analytics platforms
- Proficiency in BI tools (Looker, Tableau, Power BI, or similar)
- Ability to pull and analyze data via SQL and/or advanced Excel or Google Sheets
- Practical experience using AI tools to automate or accelerate marketing workflows
- Strong communication and project management skills for cross-functional collaboration
- Business-first mindset: focus on how UA impacts LTV, retention, and monetization
- Upper-intermediate or advanced English proficiency
- Ability to conduct market research and competitor analysis
- Experience in healthtech, wellness, or regulated verticals
Flo Health Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Flo Health Inc. and has not been reviewed or approved by Flo Health Inc..
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Parental & Family Support — Offerings include fully paid parental leave with additional support such as a return‑to‑work bonus and a dedicated policy for pregnancy loss. Coverage explicitly extends to adoptive and same‑sex parents, signaling inclusive family support.
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Leave & Time Off Breadth — Paid holiday and fully paid sick leave allocations are presented as substantial on top of local public holidays. This breadth indicates strong time‑off support relative to common market practices.
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Equity Value & Accessibility — Company‑wide eligibility for an employee share plan is highlighted as part of total rewards. Accessible equity participation can meaningfully augment overall compensation value.
Flo Health Inc. Insights
What We Do
Flo is the essential female health partner. We are building a better future for female health by helping women harness the power of their body signals. --------------- Flo in numbers: --------------- #1 period tracker in the USA by active audience #1 most downloaded female health app worldwide 47 million monthly active users 240 million installs 28M women got pregnant while using Flo (the number indicates users who logged pregnancy in app during 2015-2022) Flo prioritizes safety and keeps a sharp focus on being the most trusted digital source for women's health information. Flo intensively uses Data Science and AI to deliver the most personalized content and services available. Flo is currently available in 22 languages on iOS and Android. 55% of users are located in the US and Europe. We are committed to putting privacy of our users first. Our users trust our technology to keep their sensitive information private and we are responsible for providing a safe and secure platform for them to use. We regularly carry out privacy assessments to monitor risks including data protection impact assessments and third-party risk assessments. In March 2022 Flo completed an external, independent privacy audit which confirmed there are no gaps or weaknesses in our privacy practices.
