Senior User Acquisition Manager (TikTok)

Ruby Labs is a leading technology company specialising in innovative consumer products across multiple technology sectors. The company focuses on D2C (Direct-to-Consumer) subscription products. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

We are looking for a Senior User Acquisition Manager to own and scale TikTok as a performance channel for one of our core D2C subscription products. You will be fully responsible for the channel end to end — strategy, scaling it to a 7-figure budget, campaign structures, creative testing, and consistent, high-ROI growth across multiple geos, driving subscriptions through web funnels.

This is a hands-on role suited for someone who runs a channel like a business, not a set of campaigns. You are expected to make independent, data-driven decisions, present a clear weekly strategy, and keep performance stable.

• Own and optimise the TikTok ad account end to end — structure, bidding, budget allocation, scaling.

• Drive efficient CAC and positive ROAS while sustainably increasing spend.

• Open and scale new geos systematically — prioritise, test, and expand across a worldwide market map.

• Prepare and present a clear weekly channel strategy with performance context and next moves.

• Run a high-velocity creative testing pipeline to identify winning angles, hooks, and formats.

• Brief the creative team with data-driven feedback on what to produce next and why.

• Manage creative fatigue proactively — detect decay early, rotate and scale winners fast.

• Build custom performance models, analyses, and reporting in Excel, Tableau, and Mixpanel.

• Partner with the data team to apply attribution insights to scaling decisions.

• Own the channel testing roadmap: audiences, bidding strategies, and landing funnels.

• Track TikTok platform changes, ad-product releases, and policy updates that affect performance.

• Research market trends, competitor creatives, and paid-social best practices.

• Identify growth opportunities and bring tested proposals, not just observations.

• 3+ years of hands-on paid social experience, with TikTok as a primary channel you have owned.

• Experience managing $200k+ in monthly ad spend with clear ROI accountability.

• Proven track record scaling budgets efficiently while maintaining strong ROAS on TikTok.

• Experience driving subscriptions through web funnels (web-to-web) for D2C products (optional).

• Multi-GEO expertise — running and scaling campaigns across multiple countries and languages, with independent scaling decisions.

• Deep TikTok platform knowledge: account structures, audience targeting, bidding strategies, and creative testing methodology.

• Advanced Excel skills plus proficiency in data — you build your own performance models and frameworks rather than waiting for reports.

• Autonomous and proactive — takes full ownership of the channel and operates with minimal oversight.

• Highly analytical — every scaling and kill decision is grounded in data, not intuition alone.

• Fast under load — runs TikTok's nonstop testing cadence and multiple parallel workstreams without letting quality slip.

• Growth-oriented — experiments continuously and scales what works for long-term performance.

• Clear, direct communicator — presents insights, results, and recommendations to stakeholders in strong English.

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Discover the perks of being part of our vibrant team! We offer:

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.

• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.

• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.

• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.

• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

• Recruiter Screening (40 minutes)

• Hiring Manager Interview (60 minutes)

At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.

This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.

Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success.

All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

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