We are looking for a highly skilled Senior User Acquisition Manager to own and optimize performance marketing campaigns across Japan, Korea and broader APAC markets. In this role, you will drive measurable user growth, manage multi-million-dollar budgets, and partner with a cross-functional team spanning Creative, Product, Data, and Sales. You will play a strategic role in scaling our user base while shaping our approach to performance marketing across key Asian markets.
What you’ll do at Mistplay
• Plan, manage, and optimize UA campaigns across major platforms including local platforms.
• Analyze performance data, identify trends, and make data-driven optimization recommendations.
• Report campaign results and insights to internal stakeholders.
• Partner with Creative to develop and test high-performing assets.
• Manage relationships with ad networks, DSPs, and platform partners; identify new growth opportunities.
• Collaborate closely with Fraud, Product, Data, Creative, and Sales teams.
• Stay up to date on mobile UA trends, privacy changes, and new platform opportunities in APAC.
What you’ll bring to Mistplay
• 4+ years of hands-on mobile UA or performance marketing experience.
• Proven success managing multi-platform campaigns and large budgets.
• Bilingual in English + Japanese (both written and spoken).
• Strong analytical skills and familiarity with attribution tools (AppsFlyer, Adjust, etc.).
• Experience with SDK networks, DSPs/SSPs, and major UA platforms.
• Excellent communication skills and ability to work cross-functionally.
Skills Required
- 4+ years of hands-on mobile user acquisition or performance marketing experience
- Proven success managing multi-platform campaigns and large/multi-million-dollar budgets
- Bilingual in English and Japanese (written and spoken)
- Strong analytical skills and familiarity with attribution tools (AppsFlyer, Adjust, etc.)
- Experience with SDK networks, DSPs/SSPs, and major UA platforms
- Excellent communication skills and ability to work cross-functionally
What We Do
Mistplay is the #1 loyalty app for mobile gamers. Our highly engaged community is made up of millions of users looking to discover new games and earn as they play. We reward users for the time and money they spend within the games they download from our platform, and they can redeem those rewards for gift cards. Join Mistplay and unlock your potential in a vibrant, innovative, and collaborative environment where your passion for mobile gaming meets limitless opportunities. **Mistplay’s Mission:** To be the best way to play mobile games for everyone, everywhere! **Fun Facts:** The #1 loyalty app for mobile gamers Over 30M+ lifetime installs globally on Android Over 400+ games to discover on the Mistplay app Doubled our employee headcount in 2023 Backed by GrowthCurve Capital as of December 2021 **Business & Company Achievements:** Ranked as a Top 5 Media Source in 6 different categories spanning ROI & Retention in the Singular ROI Index 2023 Ranked on the 2023 Canada Top 100 - Montreal’s Top Employer list Ranked on the 2023 Canada’s Top 100 - Top Employer for Small/Medium Business Ranked #5 on Deloitte’s Canadian Technology Fast 50 in 2022 Ranked #31 on Deloitte’s North American Technology Fast 500 in 2022 With more to come!
