The Role
Own and scale Google Ads acquisition (app and web) to grow spend 2–3x while maintaining CPA/ROAS targets. Build and execute testing roadmaps for creatives, audiences, bidding, and scaling rules. Collaborate with Creative and Product Marketing, analyze campaign performance using AppsFlyer/Tableau/GA/Firebase, and optimize daily to drive user and revenue growth.
Summary Generated by Built In
We are looking for a Senior UA Manager (Google Ads) to own and scale our Google Ads big monthly budget, drive 2-3x growth in scale while keeping CPA and ROAS within target, and shape the testing roadmap across creatives, audiences, and bidding strategies together with our Creative and Product Marketing teams. This is a role for someone who thrives on data, owns outcomes end-to-end, and wants their decisions to directly move the needle for a product reaching hundreds of thousands of users worldwide
About our product: We are building one of the most powerful live-streaming platforms, already connecting 400K+ monthly active users through live events, interactive video chats, and real-time community experiences. Our mission is bold: bring joy, fight loneliness, and deliver safe, ad-free entertainment that keeps people coming back. This is a complex, fast-moving space, and we love it that way! So, you will join a passionate, expert team tackling everything from scaling AI-powered recommendations to launching high-impact, data-driven features that boost monetization and engagement. Every idea counts here, and every release reaches a massive global audience. We are among the Top 5 streaming products in the US and rank in the Top 10 worldwide. Our next milestone: break into the global Top 5, and we are moving fast to make it happen. Are you in?
In this role, you will
- Own and manage traffic acquisition in Google Ads (App campaigns/UAC and Web/PMax/Search), from hypothesis testing to scaling
- Scale the Google Ads direction 2-3x from the current budget while staying within defined KPIs (CPA/ROAS/ROMI)
- Build and execute a testing roadmap covering creatives, audiences, keywords/signals, and budget strategies, selecting optimal placements for each campaign type
- Build and optimize test structures and scaling rules and criteria for campaigns, monitoring CPA and ROI on a daily basis
- Work closely with Creative and PMM teams to generate and validate new hypotheses specific to Google Ads (app and web)
- Analyze and optimize campaigns based on data (AppsFlyer, Tableau, Google Analytics/Firebase), identifying growth opportunities and risks across different traffic sources (app/web)
It's all about you
- 3+ years of experience in performance marketing for mobile apps (video streaming/live/social apps is a plus)
- Hands-on experience buying traffic in Google Ads (Web/Web2app/App campaigns), from launch to scaling
- Experience managing budgets above $300K per month within the Google channel
- Deep understanding of Google Ads algorithm mechanics (Smart Bidding, tCPA/tROAS, signals)
- Solid knowledge of unit economics, cohort analysis, and key performance metrics (CPA, ROAS, LTV, Retention)
- Experience working with MMPs and attribution (AppsFlyer/Adjust), understanding attribution logic
- Experience with BI tools (Tableau, AppsFlyer, Google Analytics/Firebase) for data-driven analysis and decision-making
- Upper-Intermediate (B2) or higher English proficiency
Would be a plus
- Experience with other search networks
- Experience automating campaign launches, testing, and reporting with AI tools (Google Ads API, Google Ads Scripts)
What we offer
- 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events
- 100% medical insurance coverage
- Sports and equipment reimbursement
- Team building events, corporate gifts, and stylish merch
- Financial and legal support
- Maternity Recovery Support Allowance
- Position retention and support for those who join the Armed Forces of Ukraine
- Participation in social initiatives supporting Ukraine
- Work from our Kyiv hub or remotely with a flexible schedule
- Modern equipment or depreciation of your own tools
- Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche
- 70% of our heads and leads have grown into their roles here – so can you!
- Performance-oriented reviews and Individual Development Plans (IDPs)
- Reimbursement for professional courses and English classes
- Corporate library, book club, and knowledge-sharing events
Care and support:
Comfortable working environment:
Investment in your future:
Hiring process
- Intro call
- Technical interview
- Interview with Direct Manager/Head
- Bar-raising
- Reference check
- Offer
Skills Required
- 3+ years of experience in performance marketing for mobile apps
- Hands-on experience buying traffic in Google Ads (Web/Web2app/App campaigns) from launch to scaling
- Experience managing budgets above $300K per month within the Google channel
- Deep understanding of Google Ads algorithm mechanics (Smart Bidding, tCPA/tROAS, signals)
- Solid knowledge of unit economics, cohort analysis, and key performance metrics (CPA, ROAS, LTV, Retention)
- Experience working with MMPs and attribution (AppsFlyer/Adjust), understanding attribution logic
- Experience with BI tools for analysis (Tableau, AppsFlyer, Google Analytics/Firebase)
- Upper-Intermediate (B2) or higher English proficiency
- Experience with other search networks
- Experience automating campaign launches, testing, and reporting with AI tools (Google Ads API, Google Ads Scripts)
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The Company
What We Do
United Tech is a Ukrainian product IT company that develops its own mobile and web products in the social networking niche. Our brands are growing rapidly and attracting leading positions in their categories, influencing modern approaches to development and ambitious goals of our teams. For almost 5 years, United Tech team has been creating applications that are used by millions of users around the world. Our products’ primary market is Tier-1 region, including but not limited to USA, UK, Canada and leading European countries. Niches that cover our expertise: - social networking; - big data & analytics; - performance marketing; - payment solutions; - mobile apps.
