Senior UI/UX Designer

Reposted 22 Days Ago
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Singapore, SGP
In-Office
Senior level
Retail
The Role
Looking for a Senior UI/UX Designer to manage end-to-end product design, conduct user research, establish design systems, and mentor junior designers in a fashion-focused environment.
Summary Generated by Built In

We're on the lookout for individuals who are passionate about fashion, think outside the box, and have an eye for innovation.
Unleash your potential with us, and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.

Responsibilities:

1. End-to-End Product Design
•Own feature/journey scopes such as PLP filters/sort, PDP information hierarchy, Checkout micro-flows, and App onboarding
•Produce flows, wireframes, high-fidelity brand-aligned UI, prototypes, and redlines/specifications
•Apply brand identity, visual direction, and UI craftsmanship consistently across markets

2.Research & Evidence-Led Decisions
•Plan and conduct usability tests and interviews; run heuristic evaluations; analyze Amplitude/GA4 insights with CRO/Analytics
•Combine UCD principles with qualitative and quantitative insights to shape design decisions
•Turn insights into prioritized changes and testable hypotheses

3.Experimentation & Iteration
•Execute design A/B variants with well-defined hypotheses, guardrails, and expected outcomes
•Iterate quickly based on results to increase win rate and learning velocity
•Reduce cycle time from brief → variant → launch

4.Design System Contribution
•Build and extend components, patterns, and interaction guidelines; document states, usage logic, and accessibility notes
•Ensure consistency across channels and markets; advocate for proper adoption

5.Collaboration & Mentorship
•Partner with Product and Engineering to clarify feasibility, scope, and technical considerations
•Review and mentor the Junior Designer; provide structured feedback and elevate craft

6.Governance & Business Rhythm
•Participate in weekly UX standups, design reviews, and Agile/Scrum ceremonies
•Contribute to and help maintain design systems, guidelines, and UX standards

Requirements:

  • Bachelor’s degree in User Experience and Game Design, Computer Science, or a related field

  • At least 5 years of experience  in UX/Product Design with shipped Web and/or App experiences; strong ECommerce or transactional product background

  • Demonstrated success improving conversion, retention, or UX KPIs 

  • Strong portfolio demonstrating problem solving, research, and design impact

  • Expert in Figma (components, variants, prototyping), usability testing, heuristic evaluation, and mobile interaction patterns

  • Experience with Amplitude/GA4 analytics and search/discovery UX (facets, autocomplete, zero-result logic)

  • Understanding of A/B testing fundamentals (hypotheses, MDE, guardrails, SRM)

  • Solid foundation in UCD principles, IA, interaction design, visual hierarchy, and accessibility

  • Ability to apply brand identity and design language consistently across journeys

  • Familiarity with Agile/Scrum 

  • Experience or strong interest in fashion / retail ECommerce

  • Systems thinker with high attention to detail; rigorous and iterative

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Skills Required

  • Bachelor's degree in User Experience and Game Design, Computer Science, or related field
  • At least 5 years of experience in UX/Product Design
  • Strong portfolio demonstrating problem solving, research, and design impact
  • Expert in Figma and usability testing
  • Familiarity with Agile/Scrum
  • Experience or strong interest in fashion / retail eCommerce
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The Company
1,405 Employees
Year Founded: 1996

What We Do

CHARLES & KEITH Group is headquartered in Singapore and has more than 700 stores and 4000 employees worldwide. Founded by siblings, Charles and Keith Wong, the Group manages the development of two premium fashion brands – CHARLES & KEITH and PEDRO. Through its modern and edge-cutting designs across footwear, bags and accessories categories, the Group aims to empower people to express themselves freely through fashion. Driven by a culture of creativity and innovation, the Group strives to continually elevate the image of their brands, pushing the boundaries between traditional retail and the digital world by exploring new activities and unique experiences to bring to its ever-evolving community. CHARLES & KEITH was established in 1996 with a vision to build a global brand that is self-assured and empowering, imparting confidence to all women. From a single shoe shop in Singapore to an international network offering dynamic experiences across retail and online, CHARLES & KEITH is always consumer first and aims to unlock an aspirational brand experience that remains attainable. It creates collections – shoes, bags, eyewear, accessories and fashion jewellery – that enables women to express themselves. Striving to make fashion more accessible and never compromising on creativity, the brand challenges the convention that fashion is for the few. PEDRO is designed to empower the effortless expression of a modern style maven. By relating, refining and reinventing, the brand creates updated essentials to celebrate individualism that transcends time or gender. Since their inception in 2006, the brand has launched both men’s & women’s collection of footwear and accessories across Asia Pacific, the Middle East and the United States, and its online experience at PEDROSHOES.COM.

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