Senior UI/UX Designer

At Fayara, we’re building and scaling high-performance digital infrastructure that powers growth across AdTech and MarTech ecosystems. We’re looking for people who are curious, driven, and eager to take ownership in solving complex, high-impact problems.

Location: Limassol, Cyprus

Work model: Hybrid – 3 days per week from the office.

We build and scale high-performance digital products that serve international markets. Every interaction within our platform has a measurable impact on user engagement, conversion, retention, and revenue.

Our commercial engine is strong, but as our products continue to evolve, so do user expectations. We see significant opportunities to modernize the user experience, optimize critical customer journeys, introduce stronger upsell mechanics, and improve conversion across the entire product lifecycle.

We're looking for an experienced UX/UI Designer who understands that great design isn't just about aesthetics, it's about solving business problems through data-driven decisions.

This isn't a traditional design role where success is measured by beautiful interfaces alone.

You'll work alongside our Product Owner to shape the future of our platform, using user insights, experimentation, behavioral analytics, and commercial thinking to create experiences that deliver measurable business results.

If you enjoy combining creativity with data, moving quickly, and seeing the direct commercial impact of your work, we'd like to hear from you.

As our UX/UI Designer, you'll own the design experience across our customer journey, from acquisition through retention.

You'll collaborate closely with Product, BI, Development, Marketing, and Content teams to identify friction points, improve usability, increase conversion, and build scalable design systems that support future growth.

You'll combine behavioral analytics, user research, A/B testing, and modern design principles to continuously improve product performance.

Success in this role isn't measured by how many screens you design, but by how effectively your work improves user experience and commercial outcomes.

• Modernize and optimize the existing product interface

• Design intuitive, high-converting user experiences across web platforms

• Improve customer journeys including acquisition, landing pages, registration, onboarding, conversion, retention, and re-engagement

• Design conversion-focused UI components, upsell mechanics, and promotional experiences

• Translate Product Owner requirements into implementation-ready designs and prototypes

• Create structured design variations to support A/B testing and experimentation

• Analyse user behaviour through Hotjar, heatmaps, session recordings, and UX analytics tools

• Work closely with the BI team to interpret Power BI dashboards and identify UX opportunities

• Translate quantitative and qualitative insights into measurable design improvements

• Collaborate with Front-End Developers to ensure accurate implementation and fast delivery

• Support Marketing with campaign assets, landing pages, and promotional creatives when required

• Contribute to the development of scalable design systems and reusable UI components

• Champion a culture of continuous optimisation, experimentation, and user-centric design

• 5+ years' experience designing digital products with a strong UX focus

• Proven experience working in conversion-driven environments

• Experience improving product funnels through user-centered design and experimentation

• Experience working in regulated or policy-sensitive industries is highly desirable

• Comfortable working with adult (NSFW) content in a professional, product-focused environment

• Experience collaborating closely with Product Owners and cross-functional teams

• Portfolio demonstrating measurable UX improvements and commercial impact

• UX & UI Design

  Figma, Adobe Creative Suite, design systems, wireframing, prototyping, responsive design, interaction design

• User Research & Analytics

  Hotjar, heatmapping tools, session recordings, behavioural analytics, usability testing

• Data & Performance

  Power BI dashboards, funnel analysis, conversion metrics, user behaviour analysis

• Conversion Optimisation

  A/B testing, landing page optimisation, CRO methodologies, user journey optimisation

• Front-End Collaboration

  Understanding of HTML, CSS, and basic JavaScript to collaborate effectively with developers

• AI & Productivity

  ChatGPT, Claude, Claude Code, Figma AI, and other AI-powered tools that accelerate design workflows and productivity

• Strong commercial mindset with a passion for solving business problems through design

• User-first approach supported by data rather than assumptions

• Excellent visual design and interaction design skills

• Highly analytical with strong attention to detail

• Comfortable balancing creativity with measurable business objectives

• Able to prioritise effectively in a fast-moving environment

• Strong communication and stakeholder management skills

• Curious, proactive, and continuously looking for opportunities to improve the user experience

• Passion for experimentation, optimisation, and continuous learning

We're looking for someone who understands that exceptional UX isn't created through opinion, it's created through evidence.

You know how to combine behavioural data, user insights, experimentation, and commercial thinking to create experiences that improve engagement, conversion, and retention.

You understand that every interaction matters, from landing page to registration, onboarding to retention, and that small improvements across the customer journey can generate significant business impact.

You're comfortable working in a fast-paced environment where priorities evolve quickly, decisions are driven by data, and success is measured by outcomes rather than output.

Most importantly, you're excited by the opportunity to modernize an established product, build scalable UX foundations, and play a key role in shaping the future user experience of one of our most important digital platforms.

We value thoughtful applications and review each one carefully. Every application is reviewed by a member of our team. If your experience aligns with what we’re looking for, we’ll be in touch regarding next steps.