Senior UA Manager (f/m/d)

Posted 21 Days Ago
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Hamburg, DEU
Hybrid
Senior level
AdTech
The Role
The Senior User Acquisition Manager will drive marketing strategy and execution across various channels, manage large budgets, analyze performance metrics, and collaborate with creative teams to scale successful campaigns.
Summary Generated by Built In

justDice is a leading developer of mobile gaming loyalty programs. We create engaging products that entice users to play captivating games and earn real rewards. JusDice is part of the Applike Group ecosystem, backed by strong financial support from Bertelsmann, and boasts a highly motivated workforce

Our Marketing team at justDice is highly data driven and performance focussed.

As (Senior) User Acquisition Manager/ (Senior) Performance Marketing Manager you own the strategy and execution for specific marketing channels and apps. You have a growth mindset and are eager to support justDice’s growth journey. Besides analytical skills, you convince us with new ideas, creativity and curiosity to drive the Marketing Team’s success. 

What you own
  • End-to-end performance for assigned channels, apps, and markets

  • Scaling spend while maintaining efficiency 

  • Translating data → insights → clear actions

  • Driving creative-led growth, not just media buying

What You’ll Do:

  • Plan, execute, and scale campaigns across Meta, Google, TikTok, DSPs, and emerging channels ( Expert in a specific channel preferred )

  • Build structured testing framework

  • Work closely with creative teams to identify, test, and scale winning concepts

  • Analyze performance across the full funnel 

  • Identify scaling opportunities and fix bottlenecks

  • Test new channels, partners, and growth initiatives

  • Align UA strategy with product and business goals

Who you are:

  • 5+ years in performance marketing / UA (mobile preferred)

  • Experience managing large-scale budgets across multiple channels

  • Strong understanding of:

  • Attribution (SKAN, MMPs, postbacks)

  • Funnel metrics & cohort analysis

  • Incrementality vs correlation

  • Proven ability to scale campaigns, not just manage them

  • Creative mindset  understands what makes ads work

  • High ownership, proactive problem-solving, and structured thinking

  • How you work
  • You take full ownership — no waiting for instructions

  • You challenge decisions with solutions, not opinions

  • You move fast and focus on impact

Why you will love working here:

  • Invest in Your Future: Regular feedback and our development program support your growth, helping you expand your skill set and achieve your career goals.
  • Easy Arrival to justDice: From signing to settling in Hamburg, we’ve got you covered. Need a visa? No problem. Ready to build your new life and career at justDice in Hamburg? We support every ambition—from learning German to a relocation bonus that helps you settle in and make Hamburg feel like home.
  • Live Your Best Life, at Work and Beyond: We work in a hybrid setup with 3 core office days, plus flexible working hours. Enjoy 30 vacation days, 3 weeks of remote work per year, and free access to an in-house gym with lots of different fitness classes and mental health support through our Employee Assistance Program (EAP).
  • Thrive Where You Work: Enjoy the Alster lake view from our central office with top notch equipment, fun open spaces, and a large variety of snacks and drinks.
  • Join the Community! Participate in regular team and company events, including hackathons and social gatherings. We work together, and we celebrate together, too.

Skills Required

  • 5+ years in performance marketing / UA
  • Experience managing large-scale budgets across multiple channels
  • Strong understanding of attribution, funnel metrics, and cohort analysis
  • Proven ability to scale campaigns
  • Creative mindset with understanding of effective ads
Am I A Good Fit?
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The Company
Hamburg
230 Employees
Year Founded: 2015

What We Do

applike group is the leading company building in the app economy. Our technologies + businesses to cover the full value chain of the mobile apps market. Our companies work independently, but benefit from each others’ technologies and knowledge. We are 4 companies (JustDice, adjoe, Sunday, justtrack) under one roof of applike group. justDice: We build exciting app-discovery products for mobile gamers. With >50 million users we are the global market leader, while still growing rapidly every day adjoe: We build new technologies and ad formats that create a competitive edge for mobile app developers. Sunday: We create and publish extremely engaging and addictive mobile games with smart and player-friendly monetisation justtrack: One-stop software to automate your whole user acquisition process. This would be inconceivable without the 3 developer teams that form the core of applike group. We are 100 percent tech company where everybody is interested in computer science. We are always giving our best to get in touch with the newest technology in order to build the most relevant products. Our mission is to build software with the capability to distribute ads to every mobile device on earth.

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