The Role
Lead qualitative and quantitative fashion trend research to produce actionable insights and strategy for clients. Collaborate with consultants on large projects, present findings, support pitches, manage project tasks, and travel internationally. Use data and market knowledge to inform product direction and communicate trends across written, visual and digital formats.
Summary Generated by Built In
Job title: Senior Trend Researcher (Fashion Consultancy)
Reporting to: Senior Consultant Direct reports: N/ABusiness area: WGSN Mindset
Function: Consultancy
Location: London UK - Hybrid (min. 3 days per week office based)
Salary: Competitive market rate salary
The role
We are looking to hire a Senior Trend Researcher to join our Mindset Consultancy team in the UK.
Working at WGSN
Together, we create tomorrow A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We're a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow. WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory. If you are an expert in your field, we want to hear from you.
Role overview
We are looking for a Senior Trend Researcher (Fashion) to join our dynamic, ambitious and close-knit consultancy team. Working closely with our team of global consultants, you will be responsible for researching and creating solution-driven qualitative and quantitative analyses in accordance with clients' bespoke needs.
With proven experience, the Senior Trend Researcher will have a broad understanding of research, analysis and strategy. With a focus on building world-class research and supporting large-scale projects, you'll also collaborate with a team of international experts. In order to succeed in this role you must hold relevant fashion-specific qualifications at BA level, as well as experience in either:
- Working agency side developing research for consultancy projects for the fashion retail sector.
- Working at a brand / retailer within buying, design or trend.
The teamYou will be part of a dynamic, high-performing team, made up of 40+ consultants and trend researchers who bring together bespoke solutions for a wide range of clients across the globe. You will be working with industry experts and thought leaders with backgrounds in; creative strategy, product innovation, design, marketing, buying and merchandising, data analytics and of course trend forecasting.
Key Accountabilities
- Working with Consultants, Senior Consultants and Directors to deliver the defined Consultancy strategy to clients, ensuring the appropriate methodologies and frameworks are employed for all project teams.
- Conduct qualitative and quantitative research across a variety of methodologies and deliver analysis that provides actionable recommendations that will benefit the client's future business.
- Taking a proactive approach to developing and sharing relevant insights with both colleagues and clients positively impacts Mindset’s positioning as thought leaders.
- Able to communicate concepts and ideas and articulate findings from research to peers and project leads. Working across multiple formats, written, visual, digital, audio, etc.
- Play an active role in project management and admin tasks, collaborating and supporting senior colleagues and project leads.
- Support senior colleagues in commercial activity by contributing to the development of compelling pitch material.
- Present to key stakeholders both internally and externally, participating in Q&A and client workshops where appropriate.
- Travel nationally and internationally to deliver high-value consulting projects to clients. Working across time zones with a diverse set of clients.
- Good organisation, communication and collaboration skills with the ability to work independently within an international team to ensure strategy & outputs are of a consistently high standard.
- Excellent time management, with proven experience in effectively tracking and delivering to multiple concurrent project deadlines.
- Qualifications and proven experience working agency or brand/retail side, developing product direction and strategy across the fashion retail sector.
- Robust and rounded research methodologies to develop market-relevant fashion trend solutions; creative direction and/or assortment plans.
- Strong knowledge of the global fashion market, understanding premium to commercial trends across fashion and lifestyle product areas, with the ability to pin-point trends that will have a great impact.
- Strong knowledge of consumer behaviour, generational shifts and marketing/social media trends across the fashion industry.
- Ability to analyse data and identify and communicate trends within said data that will impact clients.
- Strong level of writing and reporting in English with relevant language surrounding fashion terminology and product attributes.
- Good presentation skills with proven experience in presenting to internal stakeholders, external clients and/or at events.
- Technical skills: Microsoft Office, Google Workspace. A basic knowledge and/or capabilities in data visualisation software such as Tableau is an advantage.
What we offer
Our benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs, including:
- 25 days of holiday per year - with an option to buy/ sell up to 5 days
- Pension, Life Assurance and Income Protection Flexible benefits platform with options including Private Medical, Dental Insurance & Critical Illness
- Employee assistance programme, season ticket loans and cycle to work scheme
- Volunteering opportunities and charitable giving options
- Great learning and development opportunities.
More about WGSN
WGSN is the global authority on consumer trend forecasting.
We help brands around the world create the right products at the right time for tomorrow’s consumer.
Our values
We Are Everywhere
The future is everything, it happens everywhere. WGSN is the world-leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity, everywhere.
We Are Future Focused
We utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we do is focused on working with our customers to create a successful and positive tomorrow.
We Are Rigorous
We source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do.
Our culture
An inclusive culture is one of our key priorities. We want our people to truly be themselves and thrive. We love having a diverse team of people who bring new ideas, different strengths and perspectives & reflect the global audience we work with.
Inclusive workforce
We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.
Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward the brilliant achievements of our people.
We offer a flexible working environment with a wide range of flexible, hybrid and agile working arrangements. Conversations about flexible working have always been—and will continue to be—actively encouraged here, but we do not offer full remote working.
We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.
A Note for Applicants
We use AI to help our team screen applications and identify candidates whose skills and experience match the role. This technology removes personal information to promote a fair and unbiased process. We believe this tool helps us find the best talent while maintaining transparency and fairness.
A Note for Recruiters
Thank you so much for your interest in working with us at WGSN! Our internal Talent Acquisition team takes care of all our recruitment efforts. When we need some extra help, we partner with agencies on our Preferred Supplier List (PSL) that truly understand our business, culture and ways of working together. Since we focus on these established partnerships, we’re unable to respond to unsolicited contacts or CVs from outside our PSL. But don’t worry! If we decide to explore new partnerships, we’ll be sure to reach out.
Skills Required
- Relevant fashion-specific qualification at BA level
- Proven experience agency-side in consultancy research for fashion retail OR at a brand/retailer within buying, design, or trend
- Robust qualitative and quantitative research methodologies for market-relevant trend solutions
- Strong knowledge of the global fashion market and trend forecasting across premium to commercial segments
- Strong knowledge of consumer behaviour, generational shifts and social media/marketing trends
- Ability to analyse data and identify and communicate trends that impact clients
- High level of English writing and reporting using fashion terminology and product attributes
- Good presentation skills with proven experience presenting to clients and stakeholders
- Technical skills: Microsoft Office and Google Workspace
- Basic knowledge or capabilities in data visualisation software such as Tableau
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The Company
What We Do
WGSN is the global authority on consumer trend forecasting. We help brands around the world create the right products at the right time for tomorrow’s consumer. WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory.
