Senior Trade Marketing Specialist

Posted 2 Days Ago
Be an Early Applicant
Miami, FL, USA
In-Office
Senior level
Transportation • Travel • Hospitality
The Role
Create and manage trade-facing enablement content (digital coursework, webinars, presentations, videos, guides) to support sales readiness, partner engagement, and revenue growth. Partner cross-functionally, maintain learning libraries, run webinars/onboarding, analyze usage and feedback, and recommend improvements to training and communication strategies.
Summary Generated by Built In

GROW YOUR CAREER WITH US
At Norwegian Cruise Line Holdings (NCLH), we know our future success depends on our ability to attract and retain the very best talent. Our brands deliver vacations of a lifetime with innovative product offerings, a high level of service and unique guest experiences aboard each vessel and we’re continually seeking applicants who are passionate about hospitality and committed to being their personal best. As you learn more about our company, we think you will agree that there is no better time than now to become a member of the NCLH family!
APPLY ONLINE
If you’re interested to be considered for this position, please click the blue APPLY button at the top of the page to get started. All candidates must complete an on-line application to be considered.

JOB SUMMARY

The Sr. Specialist, Trade Marketing creates and executes trade-facing resources that strengthen sales readiness, improve partner understanding, and support revenue growth across Norwegian Cruise Line’s travel advisor channels. This role translates business priorities, product updates, and commercial initiatives into practical learning experiences, communication tools, and field-ready materials. The position partners cross-functionally to ensure internal sales teams and external travel partners can represent the brand with clarity, consistency, and confidence.

DUTIES & RESPONSIBILITIES

  • Create multi-format enablement content, including digital coursework, webinars, presentations, quick-reference guides, facilitator materials, and video-based learning resources.
  • Support the ongoing management of learning platforms and resource libraries to ensure content remains current, accessible, and aligned to business priorities.
  • Partner with Sales, Marketing, Guest Services, Contact Center, and other cross-functional teams, to align messaging, reduce duplication, and deliver a consistent partner experience.
  • Develop field content that supports Norwegian Cruise Line’s value proposition, brand story, promotions, service processes, and selling points.
  • Lead or support trade webinars, onboarding experiences, meeting content, and partner engagement communications that reinforce strategic priorities.
  • Build presentation materials and learning content for leadership, field sales teams, agencies, and partner trainers, ensuring deliverables are polished and audience appropriate.
  • Review feedback, participation data, content usage, and performance indicators to recommend improvements to enablement programs, tools, and communication strategies.
  • Monitor industry practices, training methods, and technology solutions to identify opportunities to improve how enablement is delivered and experienced.
  • Perform other job-related duties as assigned.

QUALIFICATIONS

DEGREE TYPE:

Bachelor's Degree

FIELD(S) OF STUDY:

Communication, Marketing, Education, Human Resources, Business Administration, Communication or related field.

EXPERIENCE

  • Minimum 3 years of experience in sales, marketing, training, or similar functions, with B2B relationship management or sales management experience.
  • Experience may include sales enablement, product marketing, trade marketing, learning and development, B2B sales, or go-to-market teams.
  • Hands-on experience with campaign execution, print and digital production, CRM or email platforms, online learning tools, marketing asset systems, and sales enablement resources.

COMPETENCIES/SKILLS

  • Excellent written and verbal communication skills, including the ability to translate product, sales, and industry information into clear and engaging content.
  • Strong presentation development and storytelling skills with the ability to create polished, audience-specific materials.
  • Strong project management and organizational skills with the ability to manage multiple priorities, deadlines, and stakeholder requests.
  • Ability to analyze feedback, participation data, content usage, and engagement metrics to recommend improvements.
  • Proficiency with Microsoft Office, webinar tools, training content platforms, and creative development or project management systems.
  • Comfort presenting or facilitating content for large and small audiences in person and virtually.
  • Strong collaboration skills with the ability to work effectively across teams and adapt content for different audiences.
  • Ability to work independently, anticipate business needs, and adjust quickly to changing priorities.

ABOUT NCLH
Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH) is a leading global cruise company which operates the Norwegian Cruise Line®, Oceania Cruises® and Regent Seven Seas Cruises® brands. The combined brands currently operate 32 ships, employ over 35,000 shipboard crew from more than 110 different countries and visit approximately 700 different port destination each year.
LEARN MORE ABOUT OUR COMPANY:
At a Glance                                      
Brand Overview                    
Norwegian Cruise Line     
Oceania Cruises
Regent Seven Seas Cruises

New Releases                       
EQUAL OPPORTUNITY EMPLOYER
It is Norwegian Cruise Line Holding’s policy not to discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, and marital or veteran status.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

Skills Required

  • Bachelor's degree in Communication, Marketing, Education, Human Resources, Business Administration, or related field.
  • Minimum 3 years experience in sales, marketing, training, or related functions with B2B relationship or sales management experience.
  • Experience in sales enablement, product marketing, trade marketing, learning and development, B2B sales, or go-to-market teams.
  • Hands-on experience with campaign execution and print and digital production.
  • Experience with CRM or email platforms.
  • Experience with online learning tools and training content platforms.
  • Experience with marketing asset systems and sales enablement resources.
  • Proficiency with Microsoft Office.
  • Proficiency with webinar tools and video-based learning tools.
  • Proficiency with creative development or project management systems.
  • Excellent written and verbal communication skills; ability to translate product and sales information into engaging content.
  • Strong presentation development, storytelling, and facilitation skills for live and virtual audiences.
  • Strong project management and organizational skills; ability to manage multiple priorities and stakeholders.
  • Ability to analyze feedback, participation data, content usage, and engagement metrics to recommend improvements.
  • Strong collaboration skills and ability to work independently and adapt to changing priorities.
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The Company
44,500 Employees
Year Founded: 1966

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