Main Objectives of Job
This position is responsible for developing and implementing trade marketing strategies and supporting by-channel development plans to meet established sales, market share and L3F targets. The incumbent is expected to work, communicate and interact effectively with Marketing, sales and finance to execute and optimize all planned trade marketing and channel development activities to meet agreed objectives and timing.
Roles & Responsibilities
1. Participate in preparation of strategic planning and annual budget to design effective promotional and activation plans of on and off channel as well as corporate global strategy.
2. Work closely with Brand team and Sales channel managers to develop trade marketing activities in line with Brand & Sales strategy as well as to assess efficiency. Ensure that sales team is provided with all necessary information and support on “push” activities (promotion, depletions programs, L3F plans, etc.).
3. L3F Management
• Develop and update L3F (merchandising and POS) plan for channel and strategic outlets and help Sales Team on execution.
• Coordinate with Brand team on brand thematic merchandising execution (e.g. visual merchandising, festive packs, VAP, etc.).
4. Key Customer Relationship Development
• Be the spokesperson in relation to customers (via salesforce team) on all trade marketing activities for all brands (in liaison with Brand Marketing).
• Develop strong relationship with selected strategic customers and network key relevant decision makers for brand activation and events.
• Assist Sales to negotiate the L3F & promotion with strategic customers (preparation and meetings).
5. Lead Trade Marketing activation and draw up plans and execute “push&pull” programs in conjunction with brand policies, guidelines and budgets.
6. Analyze the opportunities and threats of the environment, by constantly seeking and interpreting market data related to promotion, activation and L3F by customers and competitors
7. Liaise with relevant promotion and agencies and suppliers to develop below-the- line materials in support of in-country marketing plans. Monitor, analyze challenge and report on agencies and suppliers performance and cost.
8. Monitor Trade Marketing spend against budget or LE and ensure compliance with corporate policies (Marketing, digital and Business codes of conduct, MFM management rules, approval policy, etc.)
9. Develop effective promotional plans for on & off channel and have a know-how to produce consumer hooking POS.
Requirement
- 10+ years of experience in Trade Marketing, Channel Marketing, or Commercial Marketing
- Experience in FMCG / spirits / premium consumer goods
- Proven experience in trade activation, L3F (merchandising & POS), and promotional planning across on- and off-trade channels
- Strong understanding of sales channels and customer dynamics
- Experience working cross-functionally with Sales, Brand Marketing, and Finance
- Solid analytical, project management, and budget management skills
- Strong communication and negotiation skills
- Fluent in Korean and business-level English proficiency
Job Posting End Date:
Target Hire Date:
2026-10-01Target End Date:
Skills Required
- 10+ years of experience in Trade Marketing, Channel Marketing, or Commercial Marketing
- Experience in FMCG / spirits / premium consumer goods
- Proven experience in trade activation, L3F (merchandising & POS), and promotional planning across on- and off-trade channels
- Strong understanding of sales channels and customer dynamics
- Experience working cross-functionally with Sales, Brand Marketing, and Finance
- Solid analytical, project management, and budget management skills
- Strong communication and negotiation skills
- Fluent in Korean and business-level English proficiency
Pernod Ricard Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Pernod Ricard and has not been reviewed or approved by Pernod Ricard.
-
Healthcare Strength — Pay and benefits are described as strong overall, supported by comprehensive medical, dental, and vision coverage alongside life and disability insurance. Wellbeing support is reinforced through mental-health resources and broader wellness programming.
-
Retirement Support — Retirement benefits are positioned as a standout part of the package, including a 401(k) with a match and an additional profit-sharing contribution for eligible employees. A legacy defined-benefit pension is also referenced for certain earlier hires, adding depth to long-term financial support.
-
Parental & Family Support — Family-related benefits are unusually broad, including paid parental leave, paid caregiver leave, backup child/elder care resources, and adoption/surrogacy reimbursement. Additional supports such as Milk Stork and fertility/ART coverage further strengthen family-building coverage.
Pernod Ricard Insights
What We Do
Pernod Ricard is a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organisation in the world. The Group represents 240 premium brands available in more than 160 countries. We are 18,500 exceptionally talented people worldwide with our own salesforce in 73 countries. Our portfolio is one of the most comprehensive in the market with every major category of wine and spirits, providing Pernod Ricard with a unique competitive advantage. To keep growing our business, transforming our industry and making a positive impact on the world, we believe in the power of human connection. Creating ‘convivialité’ is our business and our raison d’être. As ‘créateurs de convivialité’, our purpose is to turn every social interaction into a genuine, friendly and responsible experience of sharing. We believe there can be no convivialité with excess and strive to be sustainable and responsible at every step, from grain to glass.
.png){kind=logo}
