Senior Technical Sales Manager

Robro Systems is a fast-growing innovator in AI-powered automation and machine vision, specializing in web inspection for technical textiles. Our flagship product, the Kiara Web Inspection System, empowers manufacturers with real-time defect detection, driving operational efficiency and quality control. At Robro, we are driven by Vision, Intelligence, and Control.

We are looking for an experienced Senior Sales Manager to lead sales growth, manage key customer relationships, drive strategic business development, and achieve revenue targets across the textile, manufacturing, and industrial automation sectors.

The ideal candidate should have strong experience in B2B technical sales, industrial solution sales, business development, and sales team management, with the ability to understand customer requirements and position AI-powered automation and machine vision solutions effectively.

• Develop and execute sales strategies to achieve revenue, order booking, and business growth targets.
  

• Identify new markets, customer segments, and business opportunities for Robro's AI-powered automation and machine vision solutions.
  

• Build and maintain a healthy sales pipeline across textile, technical textile, manufacturing, and industrial sectors.
  

• Drive the complete sales cycle from lead generation and qualification to negotiation, closure, and account development.
  

• Develop strategies to increase customer acquisition, repeat business, and account penetration.
  

• Monitor sales performance against targets and take corrective actions where required.
  

• Lead, mentor, and guide the sales team to achieve individual and team targets.
  

• Define sales goals, track performance, and conduct regular pipeline and performance reviews.
  

• Support team members in customer meetings, negotiations, technical discussions, and complex sales opportunities.
  

• Coach the team on lead qualification, customer handling, solution positioning, follow-ups, and closing techniques.
  

• Identify skill gaps and support training and development of the sales team.
  

• Ensure disciplined usage of CRM and proper tracking of sales activities.
  

• Build and maintain strong relationships with key customers, OEMs, system integrators, distributors, and channel partners.
  

• Manage strategic and high-value customer accounts.
  

• Understand customer business requirements, production challenges, quality issues, and automation needs.
  

• Conduct senior-level customer meetings, solution discussions, presentations, and negotiations.
  

• Develop long-term relationships with decision-makers and key stakeholders.
  

• Handle escalations and coordinate internally to ensure timely resolution of customer concerns.
  

• Understand Robro's Kiara Web Inspection System and other AI-powered automation and machine vision solutions.
  

• Work with customers to identify suitable applications and business use cases.
  

• Lead high-value technical presentations, product demonstrations, trials, and solution discussions.
  

• Coordinate with Engineering, Product, Installation, and Customer Success teams to ensure technical feasibility and successful project execution.
  

• Translate customer requirements into appropriate technical and commercial solutions.
  

• Identify and develop new opportunities across technical textiles, textile manufacturing, industrial automation, and related industries.
  

• Develop relationships with new customers and strategic industry partners.
  

• Represent Robro at exhibitions, trade shows, conferences, seminars, and industry events.
  

• Conduct market research and monitor competitor activities, pricing, products, and market trends.
  

• Explore new regions, industries, applications, and channel opportunities for business expansion.
  

• Maintain accurate sales activities, leads, opportunities, customer information, and follow-ups in Zoho CRM.
  

• Review pipeline health, opportunity stages, conversion rates, and sales velocity.
  

• Prepare and present regular sales forecasts, revenue projections, pipeline reports, and performance reports to management.
  

• Track sales targets and identify gaps between projected and actual performance.
  

• Ensure timely and accurate reporting from the sales team.
  

• Coordinate with Engineering, Product, Installation, Customer Support, Finance, and Operations teams for smooth project execution.
  

• Ensure proper communication of customer requirements, commercial commitments, timelines, and technical specifications.
  

• Support smooth transition from sales closure to project execution and post-sales support.
  

• Work closely with internal teams to improve customer experience and retention.
  

• Bachelor's degree in Engineering such as Mechanical, Electrical, Electronics, Instrumentation, Computer Science, or a related field.
  

• 4+ years of experience in B2B Sales, Technical Sales, Industrial Sales, Business Development, or Solution Sales.
  

• Proven experience in sales team leadership and revenue ownership.
  

• Strong track record of achieving sales targets and developing new business.
  

• Strong understanding of industrial automation, machine vision, manufacturing technologies, industrial equipment, or technical solutions.
  

• Experience in managing key accounts and handling senior-level customer relationships.
  

• Strong negotiation, presentation, communication, and stakeholder management skills.
  

• Experience with CRM systems, preferably Zoho CRM.
  

• Strong understanding of sales pipeline management, forecasting, and opportunity management.
  

• Ability to lead complex sales cycles involving multiple stakeholders.
  

• Willingness to travel extensively for customer meetings, site visits, demonstrations, exhibitions, and business development activities.
  

• Experience in AI-based automation, machine vision, industrial inspection systems, or manufacturing technologies.
  

• Experience in technical textiles, textile manufacturing, or web inspection solutions.
  

• Experience selling capital equipment, industrial automation solutions, machinery, or inspection systems.
  

• Experience working with OEMs, system integrators, distributors, or channel partners.
  

• Existing network within the textile, technical textile, manufacturing, or industrial automation industry.
  

• MBA in Sales, Marketing, or Business Management will be an added advantage.