Our Purpose
At Fiddler, we understand the implications of AI and the impact that it has on human lives. Our company was born with the mission of building trust into AI. The rise of Generative AI and Agents has unlocked generalized intelligence but also widened the risk aperture and made it harder to ensure that AI applications are working well. Fiddler enables organizations to get ahead of these issues by helping deploy trustworthy, and transparent AI solutions.
Fiddler partners with AI-first organizations to help build a long-term framework for responsible AI practices, which, in turn, builds trust with their user base. AI Engineers, Data Science, and business teams use Fiddler AI to monitor, evaluate, secure, analyze, and improve their AI solutions to drive better outcomes. Our platform enables engineering teams and business stakeholders alike to understand the "what", “why”, and "how" behind AI outcomes.
Our Founders
Fiddler AI is founded by Krishna Gade (engineering leader at Facebook, Pinterest, Twitter, and Microsoft) and Amit Paka (product leader at Microsoft, Samsung, Paypal and two-time founder). We are backed by Insight Partners, Lightspeed Venture Partners, and Lux Capital.
Why Join Us
Our team is motivated to help build trust into AI to enable society harness the power of AI. Joining us means you get to make an impact by ensuring that AI applications at production scale across industries have operational transparency and security. We are an early-stage startup and have a rapidly growing team of intelligent and empathetic doers, thinkers, creators, builders, and everyone in between. The AI and ML industry has a rapid pace of innovation and the learning opportunities here are monumental. This is your chance to be a trailblazer.
Fiddler is recognized as a pioneer in the field of AI Observability and has received numerous accolades, including: 2022 a16z Data50 list, 2021 CB Insights AI 100 most promising startups, 2020 WEF Technology Pioneer, 2020 Forbes AI 50 most promising startups of 2020, and a 2019 Gartner Cool Vendor in Enterprise AI Governance and Ethical Response. By joining our brilliant (at least we think so) team, you will help pave the way in the AI Observability space.
👩🏽🚀 The Mission:A Senior Technical Product Marketing Manager drives the messaging and positioning for our AI Observability suite. This role goes beyond execution, it helps influence product direction, shape market and enterprise perception, and enable our field teams to win in a fast-evolving space.
Partnering closely with Product, Sales, and Leadership, this role will define how we show up in the market and ensure our customers understand the value of building trust and transparency into AI systems.
🪐 About The Team:We’re a small but mighty marketing team that punches well above our weight. Half of us are based in the Bay Area, with a few teammates joining remotely from across the U.S. We move fast, roll up our sleeves, and believe no job is too big or too small when it comes to getting great work out the door. Open, honest feedback is our superpower — it’s what keeps us connected, creative, and constantly improving. Together, we pull off standout campaigns, memorable conferences, and some of the sharpest decks you’ll ever see. Smart, scrappy, and tight-knit, we take pride in making a big impact with everything we do.
🚀 What You’ll Do:Messaging & Positioning
Evolve the messaging and positioning strategy for AI Observability, ensuring it resonates across C-level, technical, and practitioner audiences.
Craft compelling narratives that connect technical depth with business outcomes, differentiating our offerings from competitors.
Influence product roadmap and strategy by bringing in customer, competitive, and market perspectives.
Build scalable enablement programs for sales and solutions engineering.
Deliver pitch materials, competitive battlecards, and objection-handling frameworks
Act as a thought partner to Product and Sales ensuring consistent execution and alignment.
Lead ongoing market analysis, identifying key trends in AI observability, customer adoption patterns, and regulatory impacts.
Maintain an up-to-date competitive landscape, developing playbooks to arm the field with effective differentiation strategies.
Partner with the Marketing team to elevate our voice in the market and influence category definitions.
Experience
7–10+ years of Product Marketing, Product Management, or Sales Engineering with at least 3+ years in a senior or strategic role.
Deep background in AI observability or APM or developer tools.
Proven success driving PMM strategy for technical products into the enterprise at high-growth SaaS companies.
Skills
Executive presence and credibility with C-level and technical decision makers.
Ability to connect technical detail to business value in a clear, compelling way.
Strong communication and collaboration skills with experience leading cross-functional initiatives.
Bonus Points
Experience building category-defining narratives in emerging technology spaces.
Strong public speaking background.
Track record of published thought leadership or industry recognition.
What We Offer:
Opportunity to shape the market narrative and category strategy for AI Observability.
Strategic seat at the table, influencing product, sales, and company-wide direction.
Competitive compensation, equity, and benefits.
Flexible culture in a fast-growing, mission-driven company.
This role is Hybrid with at least 2 days a week (likelihood of a 3rd in future) at our Palo Alto office.
🫱🏼🫲🏾 Compensation:Bay Area: $155,000 - $195,000 + equity + benefits
Other Locations: $130,000- $170,000 + equity + benefits
Competitive pay + equity
Premium health, dental & vision – for you, 100% premiums covered with buy-up options.
Open PTO
401(k) plan
Monthly fitness reimbursement
Paid parental leave
Palo Alto HQ Vibes
Annual Caltrain pass
Monthly in-office massages
Fastrak reimbursement
Lunch Provided Mon–Thurs
The posted range represents the expected salary range for this job requisition and does not include any other potential components of the compensation package and perks previously outlined. Ultimately, in determining pay, we'll consider your experience, leveling, location, and other job-related factors.
Fiddler is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require special accommodations in order to complete the interviews or perform job duties, please inform the recruiter at the beginning of the process.
Beware of job scam fraud. Our recruiters use @fiddler.ai email addresses exclusively. In the US, we do not conduct interviews via text or instant message, or ask for sensitive personal information such as bank account or social security numbers.
Skills Required
- 7-10+ years in Product Marketing, Product Management, or Sales Engineering with at least 3+ years in a senior or strategic role.
- Deep background in AI observability, APM, or developer tools.
- Proven success driving product marketing strategy for technical enterprise products at high-growth SaaS companies.
- Executive presence and credibility with C-level and technical decision makers.
- Ability to connect technical detail to business value in a clear, compelling way.
- Strong communication and collaboration skills with experience leading cross-functional initiatives.
- Experience building category-defining narratives in emerging technology spaces.
- Strong public speaking background.
- Track record of published thought leadership or industry recognition.
What We Do
Fiddler is a pioneer in enterprise Model Performance Management. Data Science, MLOps, and LOB teams use Fiddler to monitor, explain, analyze, and improve their solutions and build trust into AI. The unified environment provides a common language, centralized controls, and actionable insights to operationalize ML/AI with trust. It addresses the unique challenges of building in-house stable and secure MLOps systems at scale. Unlike observability solutions, Fiddler seamlessly integrates deep XAI and analytics to help you grow into advanced capabilities over time and build a framework for responsible AI practices. F500 companies use Fiddler across training and production models to accelerate AI time-to-value and scale and increase revenue by connecting predictions to business context (or providing visibility into model performance and behavior).
Why Work With Us
Fiddler's culture is built on the values of humility, respect, kindness, transparency, and collaboration. Fiddlers are driven by the mission of the company and work hard to make a difference towards the cause.
